The document discusses the evolution and impact of social media as a communication medium, highlighting its technological progression from early internet to modern platforms like MySpace and LinkedIn. It emphasizes the various aspects of content creation, sharing, and engagement on social media, as well as the significance of building brand identity through social media marketing strategies. Case studies exemplify how relationships and engagement drive success in the social media landscape.

2. social is a
technology
medium
media aesthetics

3. social is a conversation
media

4. evolution of communication
commmunication in
close networks

5. evolution of communication
centralised
communication

6. evolution of communication
phone hacking early internet
50s - 80s 70s - 90s

7. evolution of communication
Usernets
BBSs (Bulletin Board Systems)
online services
IRC, ICQ

8. BRB LOL :)

9. evolution of communication
live journal : 1999
friendster :2002
myspace : 2003
linkedin :2003

10. social media landscape
What were these new activities ?
new publishing
networking
technology sharing
new discussing
commerce
possibilities location
games

11. social media landscape

12. social media landscape
What was the new
content ?
viral videos
video blogs
flash mobs
What was the new
language ?
internet memes
personal realities
community slangs
user ids

13. social media landscape
for the i follow my interests
individual i follow other individuals
by the I find people and organisations i can align
individuals myself to.

14. social media landscape
medium
with a
human
face

15. social media landscape
What are you doing ?
What are your thoughts?
Your Digital
personality What do you like ?
Where have you been ?
What have you made ?

16. social media landscape
What are you doing ?
content sharing
What are your thoughts? flickr, youtube
blogging
twitter, blogger
What do you like ? bookmarking
delicious, digg, pintrest
interest based
What have you made ?
linkedin, behance,
networking
Who are your friends? issu , foursquare
check ins
Where have you been ?

17. social media landscape
content
on the web
individuals
bookmarkers
user

18. social media for organisations
How can business and organisation
use this platform ?

19. social media marketing
individual
social media touchpoints
news and announcements
organisation
product
personality / brand

20. social media marketing
The social media layer can become
the living breathing
digital persona or
extension of the brand

21. social media marketing
social media marketing implementation
is building “social authority”.
it is not just what
you present
it is how
present the content.

22. social media marketing
How ? What ? and Where ?

23. social media marketing
Assess your user’s social activities
Decide what you want to accomplish
Is this for listening ? talking ? collaborating ?
creating interest ?
What should change ?
Which is the best tool/technolgy ?

24. social media marketing
Listen
Participate
Share some stuff
online activity shapes the brand
Make it relevant for your type of audience
reveal your identity
Relinquish control
Inform Enable inspire influence

25. social media marketing
Where ?

26. social media marketing

27. social media marketing

28. case study : fuzzco

29. case study : fuzzco
blog
+ + What are you working on?
Dribbble is show and tell for
creatives.
+
online
competitions

30. case study : fuzzco
blog

31. case study : fuzzco

32. case study : fuzzco
It asks participants
to make the very
worst logo they can.
over 1400 designers
worldwide were
exercised of demons
of the worst design
this world has ever
seen.

33. Relationships are the new
currency in Social Media.
In a social world,
engagement is a privilege.
- Friendship, trust and
loyalty are the rewards.
In Social Media, we earn
the relationships, and the
reputation, we deserve.