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Social media & global mobility :
essential tips to manage expats




                          September 2012

                        A red hot chili paper
                        by Tessy ROCOUR

                        www.feel-content.com
What’s our white paper actually talking about ?


          HR relocation specialists, you can gain time on
          international projects by using social media in
          a smart simple way.             Through several
                                                      experiences, you’ll see
                       What is social media ?         how global mobility


                  1.
                       Is it just Facebook ?
                       Twitter ? LinkedIn ?
                       Google+ ?
                                                 2.   professionals and
                                                      expats are already using
                                                      social media.

                       You’re going to shortly
                       discover how micro-
                                                        After analyzing these
                       blogging, GPS-tracked
                                                        interviews and
                       and audiovisual
                                                        confront them to

                                                 3.
                       networks can also be
                                                        statistics, we’ve
                       useful in relocation
                                                        extracted relevant
                       management.
                                                        methods and best
                                                        practices for you !
www.company.com
Why our social media roadbook is a must-have ?


In the world of today, every company needs to be
open to international projects to develop its
activity by exporting products and skills, recruiting
talents, creating new branches or simply exploring
new markets and get inspired.

HR divisions must be at the edge of it ! If you’re
involved in global mobility, don’t pass your way !




Because it’s a path                                     Our white paper will help you
lined by tips,
based on concrete examples                              understand how social media
and fresh stats…www.company.com                             can boost your business.
HR, what’s the challenge ?
                                         What is “social media” ?

It’s about meeting people, working, sharing,... and getting info !
                                                                       SOCIAL
Social media are online tools (websites) that allow you to contact     MEDIA
people (family, friends, coworkers,... strangers), share content and
discuss about it.

Everyone knows Facebook but it’s not the only one and it’s not just
a personal data playground ! Most popular networks are different
all over the world and changing every day.                                         THE
                                                                             CHALLENGE
                                           We’re going to give you some social media tips to improve
                                           your work !

                                           Managing people is the most sensitive point in the
                                           everyday life of a company. You have to know them, to set
                                           the rules, to be clear, understanding,… You also carry the
                                           responsibility to treat each case with the same attention
                                           and be efficient. So, building fast, adaptable and steady
               www.company.com             procedures is one of your most important tasks.
Enter the network…

Being social is having a vision, thinking a strategy !

•   stop seeing it like a game
•   use the most relevant media in each occasion
•   share rich content
•   trust the word-of-mouth info
•   extend your network
•   get testimonials
•   grow your community




Social media are
as useful as a pen and                                   As HR manager or HR officer,
you’ll find out
how to capitalize on it !
                                                            keep in mind social media
               www.company.com                                    are tools, not toys !
Here’s (still) the most popular
           network. Surely, incoming expats
                                                                          Google+
           have a Facebook account.                   If people don’t catch the utility of
                                                      this social media yet, brands have !
           If they want to keep it private, you
           can create a group including all           Here, you can recommend and
           expats working in your company and         share content from the web, follow
Facebook   invite them to share just what they        people and brands, group them in
           want. This group could become the          circles, share these circles and
           good place to learn from each other        discuss about business. You can
           and spread news, tips and info for         follow famous brands and people
           the trailing spouse.                       to get inspired by some interesting
                                                      visuals.



                                              LinkedIn
                                 Here's a professional network where HR and expats are
                                 really proactive. You can't miss it !

                                 Don't hesitate to join groups about global mobility and
                                 discuss with your pairs. Your profile is filled with pro
                                 data and you need to know a new contact before being
     www.company.com
                                 connected, so, you can avoid a big part of useless info.
THE microblogging



Follow expat groups, HR news and other companies to
get fresh info.

If you prefer links to articles from blogs and websites,
choose Twitter. If you're more visual, choose Tumblr
and you'll discover hundreds of pictures !




Don't forget                                                      Be updated and
to create lists and
to use the # (hashtag) !
                                                  write short crushing messages,
             www.company.com
                                                                enter the #world !
Twitter is the new black... It's easy to use, you can follow
             who you want and it's quite addictive.

Twitter      This is the best place to get a quick answer from users to
             any question. « Hey @expats, #AirportTaxes in #Cairo
             #Egypt ? CC @HRcompany » With 140 characters including
             short links, abbreviations and weird symbols, you can
             spread specific info, catch scoops and keep watching...


                                                                            Tumblr
                              There are tumblr's about so much themes, it's like a
                              jungle !

                              This is more a private compromise between
                              photoblogging and microblogging but some companies
                              have an account and blog « seriously ». The best thing
                              to do first is to create a tumblr and share fun facts with
                              your team (using well-picked hashtags). You can also
                              follow some young bloggers' tumblr's to keep updated
                              on how generation Z communicates.
www.company.com
Share information


First, using audiovisual social media is more
interactive, more creative and sometimes more
suitable.

You can adapt your communication to people
who don't speak your language, can't (wholly
or partially) hear, talk or see because of a
handicap or aging.




These rich media networks
are also very intuitive and                     Everybody wants to gain time !
mobile optimized.
              www.company.com                         Use audiovisual content.
Open    A small picture is worth a thousand words...

                                  your   Working mostly with women, maybe trailing spouses ? Pin
                                  eyes   beautiful, inspiring and funny pictures ! Stats say Pinterest is
                                         the girliest network.

Listen to learn                          Your corporate activity is about architecture, graphic arts,
It’s all about ambiance.                 travels ? Take pics with your mobile and Instagram your
                                         company ! Adopt vintage and contextual filters, you’ll catch
Spotify and Deezer can help              the attention of your collaborators.
you share cool playlists with
expats to help them
                                         Wanna share pictures and protect them ? Get pro on Flickr !
understand the culture of
your country.

Soundcloud allows you to                                       Video power
upload sounds like                        The most viral way to share info !
conferences and other
professional audio data.                  You can use the network you want. The most important
                                          thing is to create a specific channel for your company and
                                          publish short videos (40 seconds for a teaser to 12 minutes
                                          max for a documentary). Professional videos will give
                                          credibility to your brand and fun videos should be use to
               www.company.com            get in touch with the expat’s family.
Foursquare
                  Be there or be square !

                  In global mobility management, this
                  network should be the first to use.

                  Create an account for your company and
                  put every physical branch on the map to
                  allow collaborators to check-in !

                  You can leave tips to reach the place, like
                  and comment expats’ activity.

                  Rewarding the mayor of your company or
                  create special badges can be a funny way to
                  boost your community !



www.company.com
The user experience


    A focus group of 20 people responded to our
    survey in August 2012 :

    •   5 HR specialists
    •   3 expat network managers
    •   2 online expat support platform leaders
    •   10 expats




All results were collected
via social media                                   Discover how people like you,
in less than one week !
                                                       expats and other experts
Do you still doubt their usefulness ?
                www.company.com                               use social media !
Connected ?
                                           Do the group have a professional use
                                 No (2)    of social media ?

          Yes (18)                         Of course ! Only one person said
                                           (s)he has no access to social media
                                           at work and one expat doesn’t see
                                           the utility of it.

                     Wich social
                     media do they
                     use at work ?
 Tools for work
                     LinkedIn and
                     Facebook are
                     still the winners !

                     We thought
                     Yammer (social
                     intranet) could
                     be relevant but
                     we choose not to
                     talk about it
                     after analyzing
www.company.com      results.
Favorite one
                                 What do they do with it ?
                                 •   16 get professional info

                                 •   15 get / keep in touch with
                                     upcoming or former coworkers

                                 •   10 communicate in the name of
                                     the company

                                 •   10 are linked to relatives and
                                     friends

                                 •   8 relax

                                 •   7 discuss with other HR / expats

                                 •   5 work online on collaborative
                                     projects

                                 •   4 talk with other members of the
                                     company
www.company.com
Online tool of their dreams…


•   The ideal online tool ? A combination of all social
    media and online identity (Tara Agacayak, expat)

•   I’d like to read a blog about general HR practices,
    not just in one country but comparative articles. As
    an expat, the most difficult is to understand things
    so common for people in the new country they’re
    simply not expressed at all (Lilian White, expat)




What about building
                                        Global mobility needs to begin
a big portal ?                                    with simplicity and
Great challenge !
             www.company.com
                                                      be less specific !
•   A global talent pool with all info necessary,
                      split down by countries

                  •   A tool that allows you to keep track of your
                      files (attaching email, sharing info documents,
                      etc.)

                  •   Somewhere people can go to for information
                      about everything they need to know when
                      relocating around the globe

                  •   A network where pro and private data coexist
                      but are clearly separeted

                  •   A website that lists all procedures to respect
                      when arriving in Belgium

                  •   A forum / group for expats in the same
                      neighbourghood to share tips

                  •   A search engine that browse websites to get
                      info about events and activities around
www.company.com
General tips from users

                            •   Check confidentiality settings

                            •   Manage time spent on social media,
                                don’t waste it

                            •   Keep in mind all is virtual and nothing is
                                private on the web

                            •   Don’t say things you won’t say in real
                                life, think before writing




     Complete
      articles
about each social media
will be spread year round
      www.company.com

       on our blog !
5 best practices to get info

    1.    Watch on Facebook, LinkedIn and Twitter, expats and
          experts are there
    2.    Talk more about collaborators than yourself,
          comment and like, help people,…
    3.    Let others share your own professional info easily
    4.    Learn to say thank you
    5.    Don’t forget other media




    Goodie !
Colorful infographic !

Download it for FREE
   www.company.com
  on our website !
5 tips to get in touch


    1.    Ask for recommendations before contacting people
    2.    Stay professional, separate your private accounts
    3.    Be active in HR and expat groups
    4.    Share rich content about global mobility
    5.    Follow pages of companies like yours on LinkedIn




   Goodie !
List of expat groups
    on LinkedIn !
  www.company.com
 Find it for FREE
 on our website !
5 strategies to build a community

       1.    Define the role of the mediator / facilitator
       2.    Interconnect your professional accounts and be
             mobile to stay present and gain time
       3.    Have a regular and targeted use, choose the right
             tools and build a media plan
       4.    Share info for your collaborators, not for you
       5.    Open and moderate discussions



     Goodie !
      Media plan !

   Like and share our
      www.company.com
Facebook page to get it !
Tessy ROCOUR

                               I Feel Content!

                               ... and that's my brand new activity! At Feel Content agency, we help
                               companies build creative communication strategies including social
                               media, website content, mailing, etc.

                               Travel is a passion, a mindset, a way of life for me!

                               In the tradition of the traveler, after visiting more than 130 destinations
                               and being a community worker/hospitality manager for 10 years, now I
                               want to share my experience by helping expats and HR via social media!




More social media
www.feel-content.com


             www.company.com
Special thanks to

      •   Stéphanie Sellier, expat network manager
      •   Georges Bolle, expat network manager
      •   Lilian White, expat
      •   Tara Agacayak, expat
      •   Carmen Millan Jimenez, expat

      … and all other people who responded to the survey and helped me build this guide !




www.company.com

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RH, réseaux sociaux et expats

  • 1. Social media & global mobility : essential tips to manage expats September 2012 A red hot chili paper by Tessy ROCOUR www.feel-content.com
  • 2. What’s our white paper actually talking about ? HR relocation specialists, you can gain time on international projects by using social media in a smart simple way. Through several experiences, you’ll see What is social media ? how global mobility 1. Is it just Facebook ? Twitter ? LinkedIn ? Google+ ? 2. professionals and expats are already using social media. You’re going to shortly discover how micro- After analyzing these blogging, GPS-tracked interviews and and audiovisual confront them to 3. networks can also be statistics, we’ve useful in relocation extracted relevant management. methods and best practices for you ! www.company.com
  • 3. Why our social media roadbook is a must-have ? In the world of today, every company needs to be open to international projects to develop its activity by exporting products and skills, recruiting talents, creating new branches or simply exploring new markets and get inspired. HR divisions must be at the edge of it ! If you’re involved in global mobility, don’t pass your way ! Because it’s a path Our white paper will help you lined by tips, based on concrete examples understand how social media and fresh stats…www.company.com can boost your business.
  • 4. HR, what’s the challenge ? What is “social media” ? It’s about meeting people, working, sharing,... and getting info ! SOCIAL Social media are online tools (websites) that allow you to contact MEDIA people (family, friends, coworkers,... strangers), share content and discuss about it. Everyone knows Facebook but it’s not the only one and it’s not just a personal data playground ! Most popular networks are different all over the world and changing every day. THE CHALLENGE We’re going to give you some social media tips to improve your work ! Managing people is the most sensitive point in the everyday life of a company. You have to know them, to set the rules, to be clear, understanding,… You also carry the responsibility to treat each case with the same attention and be efficient. So, building fast, adaptable and steady www.company.com procedures is one of your most important tasks.
  • 5. Enter the network… Being social is having a vision, thinking a strategy ! • stop seeing it like a game • use the most relevant media in each occasion • share rich content • trust the word-of-mouth info • extend your network • get testimonials • grow your community Social media are as useful as a pen and As HR manager or HR officer, you’ll find out how to capitalize on it ! keep in mind social media www.company.com are tools, not toys !
  • 6. Here’s (still) the most popular network. Surely, incoming expats Google+ have a Facebook account. If people don’t catch the utility of this social media yet, brands have ! If they want to keep it private, you can create a group including all Here, you can recommend and expats working in your company and share content from the web, follow Facebook invite them to share just what they people and brands, group them in want. This group could become the circles, share these circles and good place to learn from each other discuss about business. You can and spread news, tips and info for follow famous brands and people the trailing spouse. to get inspired by some interesting visuals. LinkedIn Here's a professional network where HR and expats are really proactive. You can't miss it ! Don't hesitate to join groups about global mobility and discuss with your pairs. Your profile is filled with pro data and you need to know a new contact before being www.company.com connected, so, you can avoid a big part of useless info.
  • 7. THE microblogging Follow expat groups, HR news and other companies to get fresh info. If you prefer links to articles from blogs and websites, choose Twitter. If you're more visual, choose Tumblr and you'll discover hundreds of pictures ! Don't forget Be updated and to create lists and to use the # (hashtag) ! write short crushing messages, www.company.com enter the #world !
  • 8. Twitter is the new black... It's easy to use, you can follow who you want and it's quite addictive. Twitter This is the best place to get a quick answer from users to any question. « Hey @expats, #AirportTaxes in #Cairo #Egypt ? CC @HRcompany » With 140 characters including short links, abbreviations and weird symbols, you can spread specific info, catch scoops and keep watching... Tumblr There are tumblr's about so much themes, it's like a jungle ! This is more a private compromise between photoblogging and microblogging but some companies have an account and blog « seriously ». The best thing to do first is to create a tumblr and share fun facts with your team (using well-picked hashtags). You can also follow some young bloggers' tumblr's to keep updated on how generation Z communicates. www.company.com
  • 9. Share information First, using audiovisual social media is more interactive, more creative and sometimes more suitable. You can adapt your communication to people who don't speak your language, can't (wholly or partially) hear, talk or see because of a handicap or aging. These rich media networks are also very intuitive and Everybody wants to gain time ! mobile optimized. www.company.com Use audiovisual content.
  • 10. Open A small picture is worth a thousand words... your Working mostly with women, maybe trailing spouses ? Pin eyes beautiful, inspiring and funny pictures ! Stats say Pinterest is the girliest network. Listen to learn Your corporate activity is about architecture, graphic arts, It’s all about ambiance. travels ? Take pics with your mobile and Instagram your company ! Adopt vintage and contextual filters, you’ll catch Spotify and Deezer can help the attention of your collaborators. you share cool playlists with expats to help them Wanna share pictures and protect them ? Get pro on Flickr ! understand the culture of your country. Soundcloud allows you to Video power upload sounds like The most viral way to share info ! conferences and other professional audio data. You can use the network you want. The most important thing is to create a specific channel for your company and publish short videos (40 seconds for a teaser to 12 minutes max for a documentary). Professional videos will give credibility to your brand and fun videos should be use to www.company.com get in touch with the expat’s family.
  • 11. Foursquare Be there or be square ! In global mobility management, this network should be the first to use. Create an account for your company and put every physical branch on the map to allow collaborators to check-in ! You can leave tips to reach the place, like and comment expats’ activity. Rewarding the mayor of your company or create special badges can be a funny way to boost your community ! www.company.com
  • 12. The user experience A focus group of 20 people responded to our survey in August 2012 : • 5 HR specialists • 3 expat network managers • 2 online expat support platform leaders • 10 expats All results were collected via social media Discover how people like you, in less than one week ! expats and other experts Do you still doubt their usefulness ? www.company.com use social media !
  • 13. Connected ? Do the group have a professional use No (2) of social media ? Yes (18) Of course ! Only one person said (s)he has no access to social media at work and one expat doesn’t see the utility of it. Wich social media do they use at work ? Tools for work LinkedIn and Facebook are still the winners ! We thought Yammer (social intranet) could be relevant but we choose not to talk about it after analyzing www.company.com results.
  • 14. Favorite one What do they do with it ? • 16 get professional info • 15 get / keep in touch with upcoming or former coworkers • 10 communicate in the name of the company • 10 are linked to relatives and friends • 8 relax • 7 discuss with other HR / expats • 5 work online on collaborative projects • 4 talk with other members of the company www.company.com
  • 15. Online tool of their dreams… • The ideal online tool ? A combination of all social media and online identity (Tara Agacayak, expat) • I’d like to read a blog about general HR practices, not just in one country but comparative articles. As an expat, the most difficult is to understand things so common for people in the new country they’re simply not expressed at all (Lilian White, expat) What about building Global mobility needs to begin a big portal ? with simplicity and Great challenge ! www.company.com be less specific !
  • 16. A global talent pool with all info necessary, split down by countries • A tool that allows you to keep track of your files (attaching email, sharing info documents, etc.) • Somewhere people can go to for information about everything they need to know when relocating around the globe • A network where pro and private data coexist but are clearly separeted • A website that lists all procedures to respect when arriving in Belgium • A forum / group for expats in the same neighbourghood to share tips • A search engine that browse websites to get info about events and activities around www.company.com
  • 17. General tips from users • Check confidentiality settings • Manage time spent on social media, don’t waste it • Keep in mind all is virtual and nothing is private on the web • Don’t say things you won’t say in real life, think before writing Complete articles about each social media will be spread year round www.company.com on our blog !
  • 18. 5 best practices to get info 1. Watch on Facebook, LinkedIn and Twitter, expats and experts are there 2. Talk more about collaborators than yourself, comment and like, help people,… 3. Let others share your own professional info easily 4. Learn to say thank you 5. Don’t forget other media Goodie ! Colorful infographic ! Download it for FREE www.company.com on our website !
  • 19. 5 tips to get in touch 1. Ask for recommendations before contacting people 2. Stay professional, separate your private accounts 3. Be active in HR and expat groups 4. Share rich content about global mobility 5. Follow pages of companies like yours on LinkedIn Goodie ! List of expat groups on LinkedIn ! www.company.com Find it for FREE on our website !
  • 20. 5 strategies to build a community 1. Define the role of the mediator / facilitator 2. Interconnect your professional accounts and be mobile to stay present and gain time 3. Have a regular and targeted use, choose the right tools and build a media plan 4. Share info for your collaborators, not for you 5. Open and moderate discussions Goodie ! Media plan ! Like and share our www.company.com Facebook page to get it !
  • 21. Tessy ROCOUR I Feel Content! ... and that's my brand new activity! At Feel Content agency, we help companies build creative communication strategies including social media, website content, mailing, etc. Travel is a passion, a mindset, a way of life for me! In the tradition of the traveler, after visiting more than 130 destinations and being a community worker/hospitality manager for 10 years, now I want to share my experience by helping expats and HR via social media! More social media www.feel-content.com www.company.com
  • 22. Special thanks to • Stéphanie Sellier, expat network manager • Georges Bolle, expat network manager • Lilian White, expat • Tara Agacayak, expat • Carmen Millan Jimenez, expat … and all other people who responded to the survey and helped me build this guide ! www.company.com