The document is a March 2011 business newsletter that discusses social media. It defines social media as websites that allow for interaction and information sharing. It discusses popular social media sites like social networks, social bookmarking, photo and video sharing sites. It also notes that social media is changing how businesses connect with customers, shifting from large campaigns to smaller interactions online.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Use a new media mix to maximize your Return on Investment
Use social media as part of media mix and combine with conventional media
Understand your target market and involve them to co-create your brand
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
Use a new media mix to maximize your Return on Investment
Use social media as part of media mix and combine with conventional media
Understand your target market and involve them to co-create your brand
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Simply Social Media Premia is your guide to navigating the social media space. Forget the jargon & buzz words that are so often associated with social media, Simply Social Media presents the information you need to know to be successful online in a simple and easy to understand way.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
Gilbane 2011 - All the cool web kids are social, is your CMS ready to hang wi...Ian Truscott
Presentation from Gilbane Boston 2011 - discussing content management systems supporting a social media marketing strategy.
If you'd like a copy, let me know on twitter: @iantruscott
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
You don't get social media? Here is everything you need to know about what social media really is, why you should care about it and how you can get started using it. This information is designed to fit on a one sheet cheat sheet for anyone learning about what social media is or how to use it.
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)Stuart McIntyre
My presentation to the UK Lotus User Group (UKLUG) in Edinburgh, 8 October 2009.
Aimed at relative newcomers to Enterprise 2.0 and Social Software, I spoke about the reasons why social computing is important, some of the challenges to gaining investment in the tools and driving adoption, and how to break through these barriers.
I try to make my presentations very visual, so these slides may not make a huge amount of sense on their own, so if you need any additional information, please get in touch!
Similar to New Media Services News Letter For March 2011 (20)
VICTORIA, AUSTRALIA – In pursuit of the company’s mission and vision integrated with its corporate social responsibility, New Media Services (NMS) is privileged to announce its partnership with People’s Initiative for Learning and Community Development (PILCD). PILCD (www.pilcd.org) is a Philippine-based, non-profit organization that aims to contribute in the development and empowerment of marginalized communities and vulnerable groups through community education and social action.
New Media Services is happy to announce that as of February 9, 2012, Atty. Rafael D. Nacionales Jr. has
assumed the position of Chief Operating Officer of New Media Services.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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New Media Services News Letter For March 2011
1. MARCH 2011 BUSINESS NEWSLETTER
News Online Xchange
MARCH 2011 ISSUE
serves to give up-to-date information on the products and services under the NMS brand, as well as
news involving the Web and Mobile industries.
WHAT IS SOCIAL MEDIA? Just in case you've been living under a rock
In more ways than one, you've probably poked Social Bookmarking method used to organize,
someone, RT'd a funny quote, became mayor of store, manage and search bookmarks of resources
your favorite bar, tumbled about a hilarious picture online. In a social bookmarking system, users save
links to web pages that they want to remember
minutes, or joyed an amazing sketch drawn by a and/or share.
12-year-old kid.
Social Bookmarking allows users the chance to
were referenced in that one sentence alone.
Wikipedia, which in itself another form of social one another and create new communitites of
media site called wiki, has listed down over two users.
for social media. The very term social media has Social Media is a two-way street, you get informed Social Bookmarking Made Easy!
been around for a long time now, but in recent and at the same time interact with others.
years has balloned into a new age form of social The Usual Way
interaction that allows people from all corners of
the world to comment on each others' pictures,
www.website.com
day-to-day activities, experiences and even It would be impossible to talk about Social Media
Each page on your site
personal statuses. without referring to Social Media Sites. Its quite will need many links, one
easy to drown into a sea of Social Networking to each social bookmarks site
Social Media Breakdown
If Media is considered a catalyst for communica-
tion (insert image of newspapers and radio) and thousands of ways on how to go about with each
Social would mean an interaction between 2 or
more people, then social media would be a social yourself into.
instrument of communication. www.website.com +
Social Bookmarking Each page on your site
will need only one link to
Heading over to computer-speak (or Web 2.0 reach all bookmarks sites.
terms to be precise), a social media site would be a Socializer
website that doesn't only provide information, but
allow for interaction as well
e info@newmediaservices.com.au
w www.newmediaservices.com.au
2. MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
Social Network Social Photos & Video Sharing Social Media is Changing Business
From “selling” to connecting with your Audience
Percentage of Companies Using Speci c Social Media
Channels and/or Blogs Who have Acquired a Customer From
That Channel
Social Networking is the grouping of individuals into
speci c groups. Social Networking sites function like an Online photo and video sharing enables a user to upload
online community on internet users. You get to express and share their photos and videos with others publicly or
yourself, share your interests, connect with friends, make privately. The term can also be loosely applied to the use
new friends and get lost in a whole new world only the of online photo galleries that are set up and managed by
Internet can give. individual users, including photoblogs.
Twitter LinkedIn Facebook Company Blog
From “large campaigns” to “small acts”
5 Essentials of Social Media Advertising
Identity-based
Communication
*Naymz
*ClaimID
*LinkedIn
Association-Based User-Initiated Provider-Initiated
Communication Discussion Discussion
*Delicio.us *Yahoo Groups *Myspace
*Bebo
Wikis *Furl
*Ma.gnolia
*Stumble Upon
*Google Groups
*Ning *Friendster
In-Person
Communication
*Meetup
*Upcoming
A Wiki is a website that allows the creation and editing of Social News *Eventual
any number of interlinked web pages. From “large campaigns” to “small acts”
(Image Source: www.socialmediawatch.com)
From “controlling the message” to “transparency”
F
Ward Cunningham and co-author of Bo Leuf in their book
The Wiki Way: Quick Collaboration on the Web, described
the essence of the Wiki concept as follows:
A Wiki invites all users to edit any page or to create new pages
within the wiki Web site.
A Wiki promotes meaningful topic associations between di erent A Social News website features user-submitted stories
pages by making page link creation almost intuitively easy and that are ranked based on popularity. It allows users to
showing whether an intended target page exists or not submit content. Most Social News sites feature a
comment system where users can form a discussion
A Wiki seeks to involve each visitor in an ongoing process of
creation and collaboration that constantly changes the Web site based on each article.
landscape.
From “hard to reach” to “available everywhere”
(Image Source: www.blog.loopa.com)
Text References:
Mashable.com / Copyright to Mark Smiciklas, New Marketing & Social Media Strategist, IntersectionConsulting.com
What is Social Media? By: Daniel Nations, former About.com Guide
e info@newmediaservices.com.au
w www.newmediaservices.com.au
3. MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER
INFORMATION HIGHWAY
e info@newmediaservices.com.au
w www.newmediaservices.com.au
4. FEBUARY 2011 ISSUE FEBRUARY 2011 BUSINESS NEWSLETTER
SOCIAL MEDIA and BRAND MANAGEMENT
The need to take Brand Management to a whole new level Social media can do a lot to humanize a
brand - increase the e ectiveness of customer
service and create brand evangelists. The use
of Social Media is parallel with proper Brand
Management.
Social Media Damage, on the other hand,
occurs when a company who associates itself
to any of the many existing Social Media sites
available in the internet fails to maintain the
integrity of their brand by not properly
managing these Social Media sites.
Companies who risk using Social Media sites
should ensure the integrity of their Brand by
ensuring that any form of feedback, may it be
negative or positive, posted online should be
properly monitored. The internet is 24/7 and
so brand monitoring has to be constant.
When Google auto populates the search query eld with “[Your Company Name] Sucks" and you nd your organic rankings are buried under a stack of blogs,
real-time tweets and a variety of websites colorfully lambasting the credibility of your company, it's time to have a carefully monitored social media site.
We're getting to a point if you're not responding, you're not being seen as an authentic type of brand.
~Adam Brown, Head of Social Media Coca-Cola
Existing management should by now be aware of the staggering impact Social Media has in terms of Brand Management. Companies that actively monitor their
brands and customer relations will be better positioned to understand consumer sentiment, or even avoid an online restorm that can eventually lead to a PR crisis.
(Source: Guarding Your Brand: A White Paper on Social Media Monitoring / www.brandguardonline.com)
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