SlideShare a Scribd company logo
Jumping into…
Social Media
Social Media Environment
   Social Networking
Technology changed the
                                           Media Landscape
                                                                                       We, The Media


+                                                                                     MANY-2-MANY
Consumer control & Engagement




                                                                       My Media

                                                                     ONE-2-ONE
                                                    Niche Media                         Social Media

                                                    ONE-2-FEW
                                Mainstream Media                     Personal Media

                                 ONE-2-MANY
                                                   Segmented Media




   -
                                   Mass Media



                                                          Time
                                                                                      New Media scenario and trends by
                                                                                              Cscout Trend consulting
Social Networking
                    Product
                    Strategy



 Activity
                                         Content
Evaluation
                                         Creation
                  On Line
               Communication


        People                   Content
      Engagement               Distribution


             Υποςτηρίζω
Social Networking
                    Product
                    Strategy



 Activity
                                         Content
Evaluation
                                         Creation
                  On Line
               Communication


        People                   Content
      Engagement               Distribution


             Υποςτηρίζω
Social Networking



             On Line
      Communication


  People
Engagement
Social Networking



       People
     Engagement




  Υποςτηρίζω
Social Networking
                  Listen



Build
Trust                            Participate
                 People
               Engagement



                           Provide
    Motivate
                           Content


        Υποςτηρίζω
Social Networking
 It is not about      It is about
Demographics        Technographics
Psychographics       Socialgraphics
  Advertising       Communication
Public Relations       Publishing
  Promotion            Dialogue
  Media Plan         Engagement


                                      9
Social Networking

 Listen
Talk
            Valuable
                       C
     with




             Useful
            and               ontent



                                       10
Social Networking

 Listen
Talk
             Valuable
                            C
      with




              Useful
             and                  ontent

  …it is not about opening accounts!!!

                                           11
Content is the King

    Tells
     the stor y
                                      D
                                      rives
                                      ecision




Answers                Produces
                       expectations
   questions




  Inspires                            Builds
     i  eople
                                      Trust
We Jump into Social…




 … yet … most of us Fail to Plan Properly
We have to Plan …
                   Listen




Measure
                                     Analyze
                  Plan




     Execute                Design


          Υποςτηρίζω
Recipe of Social… Success

           Prepare
             Plan
    Act   Step by Step
Stay…connected!

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Jumping into Social Media by ImagePro

  • 2. Social Media Environment Social Networking
  • 3. Technology changed the Media Landscape We, The Media + MANY-2-MANY Consumer control & Engagement My Media ONE-2-ONE Niche Media Social Media ONE-2-FEW Mainstream Media Personal Media ONE-2-MANY Segmented Media - Mass Media Time New Media scenario and trends by Cscout Trend consulting
  • 4. Social Networking Product Strategy Activity Content Evaluation Creation On Line Communication People Content Engagement Distribution Υποςτηρίζω
  • 5. Social Networking Product Strategy Activity Content Evaluation Creation On Line Communication People Content Engagement Distribution Υποςτηρίζω
  • 6. Social Networking On Line Communication People Engagement
  • 7. Social Networking People Engagement Υποςτηρίζω
  • 8. Social Networking Listen Build Trust Participate People Engagement Provide Motivate Content Υποςτηρίζω
  • 9. Social Networking It is not about It is about Demographics Technographics Psychographics Socialgraphics Advertising Communication Public Relations Publishing Promotion Dialogue Media Plan Engagement 9
  • 10. Social Networking Listen Talk Valuable C with Useful and ontent 10
  • 11. Social Networking Listen Talk Valuable C with Useful and ontent …it is not about opening accounts!!! 11
  • 12. Content is the King Tells the stor y D rives ecision Answers Produces expectations questions Inspires Builds i eople Trust
  • 13. We Jump into Social… … yet … most of us Fail to Plan Properly
  • 14. We have to Plan … Listen Measure Analyze Plan Execute Design Υποςτηρίζω
  • 15. Recipe of Social… Success Prepare Plan Act Step by Step