Northwestern Technology's presentation discusses the benefits of social media marketing for businesses. It defines social media as online tools that enable communication and sharing of information. The presentation outlines the history and evolution of popular social media sites from the 1970s to today. It explains that social media can provide brand recognition, awareness, cost-effective and international marketing. Noble Advertising promotes its social media expertise and consistency in delivering huge marketing results and increased profits for companies. The presentation concludes that effective social marketing on platforms like Facebook, Twitter, YouTube and others can help businesses build their brand while saving time and money.