This presentation was developed for the May 7, 2009 meeting of the TSPRA San Antonio Region at Southside ISD in San Antonio.

1. SOCIAL MEDIA OVERVIEW
FOR SCHOOL PR PROFESSIONALS
Presented by
Brad Domitrovich
Shannon Grow
Presented to
TSPRA San Antonio
May 7, 2009

2. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.
SG

3. Traditional Institutions
Press Releases
Printed Newsletters
Broadcast - TV/Radio
Websites
E-Newsletters/E-Newsblasts
All In-Person Stuff SG

4. Social Media Tools
Networking Tools (Linkedin)
Presentation Sharing (SlideShare)
Journal Publishing (Blogger)
Scrapbook Publishing (tumblr.)
Communication Service (twitter)
SG

5. Fear Kills
Social Media Efforts
Fear of Losing Control
Fear of Negative Feedback
Fear of Legal Repercussions
Fear of Change
SG

6. The Scary Part
for PR People ...
Social Media forces you
to share control with
your publics.
SG

7. The Not So Scary Part
for PR People ...
Social Media can help you
build and maintain
relationships
with your publics.
SG

8. CONFUSED?
BD

9. USING SOCIAL MEDIA
E
L S
A U
N L
VS.
O O
S O
R H
E C
P S
BD

10. Linked-In strengthens and extends
your existing network of trusted contacts.
Linked-In is a networking tool that
helps you discover inside connections.
BD

11. BD

12. BD

13. SlideShare allows you to share your
PowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.
BD

14. BD

15. Blogger is a free blog publishing tool for
easily sharing your thoughts with the world.
Blogger makes it simple to post
text, photos, and videos.
BD

16. BD

17. BD

18. If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogs
that make it faster and easier to post to.
BD

19. BD

20. Twitter is a service for
friends, family, and co-workers to stay connected
through the exchange of quick answers.
BD

21. BD

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26. BD

27. TweetDeck is your personal browser
for staying in touch with what’s happening now,
connecting you with your contacts
across Twitter, Facebook and more.
BD

28. BD

29. Twhirl is a desktop client for social software
such as Twitter, Friendfeed, etc.
BD

30. BD

31. Social Media Tools Rules
Think before you post.
If you’re wondering
“should I post this?” ...
you probably shouldn’t!
The world is your audience.
BD

32. Questions?
BD