Oakridge International School in Hyderabad aims to nurture creativity and inspire self-discovery in students. As the largest international school in India, it seeks to build its brand identity and equity. To this end, it is developing a line of products for students aged 8-14 that facilitate open-ended creativity and reflect the school's vision of imagining, creating, and progressing human culture. The proposed "Back-Able" product allows students to customize and personalize their bag through add-ons, components, and graphics, reflecting their interests and activities.