1. Location-based services (LBS) like RFID/NFC, augmented reality, check-in services, and QR/bar codes allow companies to provide personalized, location-aware experiences and promotions to customers. These tools can be used to enhance events, drive loyalty, and improve incentive programs. 2. Digital tools now allow people to quantify and track many aspects of their lives like fitness, food, sleep, and health metrics. Wearable devices and apps make it easy and social to monitor activities, set goals, and improve habits and wellness over time. 3. Emerging technologies are developing rapidly in this area. Companies should start experimenting now with new tools to stay relevant, learn

1. 1,5 yearsPublicisHead of PublicisDigital(MT) 5 yearsClockworkHeadof Strategy (MT) 3yearsBIG Account & Strategy 2yearsFreelanceConcept & Strategy

2. advertising internet marketing communication strategy

3. more than 250 internet projects campaigns interactiveplatforms tools social media mobile

9. inspiration in 90 minutes

10. the internet in 60 minutes?

11. Part 1: the internet is everywhere a quickguideintoLocationBased Services (LBS) Part 2: keep track of yourlife digital tools to quantifyyourself (QS)

12. Part 1: LocationBased Services

13. Location Based Services

14. the web gets better and better

15. quality internet ++ speed - video - social

16. quality internet ++ the rise of mobile

17. ‘By 2013 the biggestshare of internet consumptionwillbefrom the Smartphone, not the PC’. Gartner

18. telephone+ internet + GPS

19. the web gets better and better …and BETTER

20. timing information location

21. de dream of everymarketeer

23. HelloMathijs, come in! Our baby products are 20% offtoday!

25. the nightmare of the consumer

26. experience interruption relevance

27. frominterruption to relevance LocationBased Services

28. LocationBased Services 4 building blocks

29. RFID / NFC augmentedreality check-in services QR / Bar codes

30. RFID / NFC augmentedreality check-in services QR / Bar codes

31. RFID / NFC – chip smallinformation carrier thatcanbereadby anotherdevice wireless

36. ( http://www.digitalbuzzblog.com/facebook-integration-at-the-coca-cola-village/ )

39. we canuse RFID / NFC to get more out of ourevents experience exposure bonding

40. RFID / NFC augmentedreality check-in services QR / Bar codes

41. augmentedreality ‘toegevoegde realiteit’ ‘an extra layeronreality’ ( http://commoncraft.com/augmented-reality-video )

42. http://www.youtube.com/watch?v=D-A1l4Jn6EY

43. ( http://www.youtube.com/watch?v=Ne-KV8ap4uE )

44. ( http://www.datelayar.com/ )

45. ( http://www.dexigner.com/news/21790 )

46. ( http://www.dexigner.com/news/21790 )

47. ( http://www.dexigner.com/news/21790 )

48. ( http://www.dexigner.com/news/21790 )

49. (http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )

50. (http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )

51. augmentedrealitycanbe useful, fun and exiting we canmakemom’sjourney even more playful

52. RFID augmented Reality check-in services QR / Bar codes

53. ( http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare )

54. how does itwork?

55. findyourlocation& check-in

57. leavetips & share

59. findfriends& gettips

61. earnbadges & becomemayor

73. catch a bag catch a choo ( http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/ )

74. KLM surprise ( http://www.youtube.com/watch?v=pqHWAE8GDEk )

81. Heineken loyaltyprogrammeFoursquare en QR

83. ( http://www.heineken.nl/kroegzoeker/ )

88. ( http://www.heineken.nl/e-programma/alles-over-het-e-programma/e-aanbiedingen/ )

89. ( http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/ )

91. Check in! Snack out!

94. check-in services are big emotional benefit functional benefit

95. check-in services retention & loyalty

96. check-in services ournewincentiveprogramme?

97. Improveourincentiveprogramme?

98. Improveourincentiveprogramme?

99. RFID augmented Reality check-in services QR / Bar codes

101. QR = quick response website , video , audio ( http://qrcode.kaywa.com/ )

111. QR for a better service QR foranincentive QR to shop

112. Part 2: keep track of yourlife

113. fitness trackers

115. Runkeeper makestrackingyourworkouts fun, social and easyto understand, sothatyoucanimprove the quality of your fitness

125. Set goals and get feedback from the virtual trainer Getlive feedback (pep talks)fromyourfriends Play the best playlist Compete in all kind of challenges ConnectyourScaleandHeartmonitor

126. weight – heartrate - calories

135. fooddiary

145. foodeducation

149. sleep (and dreams)

155. smart wake

156. all in one

158. track my baby

172. developments go FAST there is noway back what’s hot, what’snot start small , learnfast a freshcampaign to support