This document provides an overview of social media. It discusses what social media is, the most popular platforms like Facebook, LinkedIn and Twitter. It also discusses the history and timeline of social media dating back to the 1970s, current demographics of social media users, financial statistics, trends to watch and some potential pitfalls. References are provided at the end.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Top 10 Need-to-Knows About Social Networking and Where It’s Headed (ComScore)...Retelur Marketing
Estudio realizado por ComScore en el que se analiza de que forma ha cambiado el panorama digital gracias a la aparición de las redes sociales y como han generado nuevos comportamientos en los consumidores online. (inglés)
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
Top 10 Need-to-Knows About Social Networking and Where It’s Headed (ComScore)...Retelur Marketing
Estudio realizado por ComScore en el que se analiza de que forma ha cambiado el panorama digital gracias a la aparición de las redes sociales y como han generado nuevos comportamientos en los consumidores online. (inglés)
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
Enhancement of Privacy and User Interaction in a Social Network with the Aid ...rahulmonikasharma
Focusing on enhanced user-interaction avoiding a simple like button by adding a post-interaction rate feature that technically creates an extra dimension into liking a post. User is able to save pictures to the cloud. Saving memory effectively and creating on-time content. The main purpose is to enhance Privacy and creating an advanced user interface/interaction allowing a fair share of reaction to a post. When a user posts a picture, the following user interacts with the picture after tapping the PIB (Post Interaction Button). The picture will be evaluated as long as the user has the post in view. Also allow no duplication to the post shared by the user. When a user posts a p icture it shouldn’t be devalued. Our app ensures that the post will be rated according to the user interaction. Able to publish posts on other social medias, making it uni-directional. Introducing this unique social networking mobile-based application where a user can share photos, videos and texts with extreme privacy, uploading them even by making them anonymous to the group. Assuring a reliable place to take and share and save posts from anywhere around the world.
In Module 1, you will learn the basics of searching government websites that will prepare you to perform civic engagement activities. In addition, you will learn to search the websites to get information about services and other information you may need. Community organizations often need to know how to search government websites for information and/or data on community issues. Upon completion of this module, you will be able to:
Define civic engagement.
Search the City of Chicago website for information.
Review school report data on the Illinois State Board of Education website.
Access election results.
Use CPD CLEARMAP to access neighborhood reported crime data.
Search the Cook County website for healthcare service information.
Use CTA Bus Tracker to determine bus arrival times for specific bus stops.
SOCIAL MEDIA NEWS: MOTIVATION, PURPOSE AND USAGEijcsit
This paper presents the results of an online survey which was conducted to analyse the use of social web in
the context of daily news. Users’ motivation and habit in the news consumption were focused. Moreover,
users’ news behaviour was distinguished in three purposes such news consumption, news production and
news dissemination to find out if the usage has a passive or active character. In a second step it was
questioned which social software is used for which purpose. In conclusion users appreciate social software
for features such as interactivity and information that traditional media does not provide. Among the social
web platforms users prefer social networking sites as well as videoshare platforms. Social networking sites
also rank first in the news production and dissemination.
The Future of… is a series designed to give readers insight into some of today’s biggest topics. futurethink sifts through all the noise to uncover the fundamental trends that will affect your organization over the next few years. In this issue, we explore The Future of Social Networks
The Arab Social Media Report (ASMR),
produced by the Dubai School of Government’s
Governance and Innovation Program
January 2011
the report analyzes data on Facebook users in all 22 Arab countries, in addition to Iran and Israel. This is part of a larger research initiative
focusing on social engagement through ICT for better policy in Arab states, which explores the use of social networking services in governance, entrepreneurship promotion and social inclusion.
How a Rookie Manager Got the Recruitment Branding Program She Wanted (TalentB...Celinda Appleby
You will leave this session empowered with the building blocks you need to create a business case to build an employer branding program from scratch. We will discuss why it makes sense for companies to make employer branding a business aligned priority. The days of old-fashioned talent hunting are long gone and it’s up to you and your ability to think strategically to elevate your employer brand. You will learn about the best tried-and-tested ideas on how to build a truly talent-driven employer brand. At the end of this session, you will be able to:
• Create a results driven business case aligned to talent attraction and employee retention.
• Leverage and engage key stakeholders for buy-in.
• Build a social strategy that will drive talent engagement.
• Connect with your audience using creative content.
• Enable your employees to boost the employer brand.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
Enhancement of Privacy and User Interaction in a Social Network with the Aid ...rahulmonikasharma
Focusing on enhanced user-interaction avoiding a simple like button by adding a post-interaction rate feature that technically creates an extra dimension into liking a post. User is able to save pictures to the cloud. Saving memory effectively and creating on-time content. The main purpose is to enhance Privacy and creating an advanced user interface/interaction allowing a fair share of reaction to a post. When a user posts a picture, the following user interacts with the picture after tapping the PIB (Post Interaction Button). The picture will be evaluated as long as the user has the post in view. Also allow no duplication to the post shared by the user. When a user posts a p icture it shouldn’t be devalued. Our app ensures that the post will be rated according to the user interaction. Able to publish posts on other social medias, making it uni-directional. Introducing this unique social networking mobile-based application where a user can share photos, videos and texts with extreme privacy, uploading them even by making them anonymous to the group. Assuring a reliable place to take and share and save posts from anywhere around the world.
In Module 1, you will learn the basics of searching government websites that will prepare you to perform civic engagement activities. In addition, you will learn to search the websites to get information about services and other information you may need. Community organizations often need to know how to search government websites for information and/or data on community issues. Upon completion of this module, you will be able to:
Define civic engagement.
Search the City of Chicago website for information.
Review school report data on the Illinois State Board of Education website.
Access election results.
Use CPD CLEARMAP to access neighborhood reported crime data.
Search the Cook County website for healthcare service information.
Use CTA Bus Tracker to determine bus arrival times for specific bus stops.
SOCIAL MEDIA NEWS: MOTIVATION, PURPOSE AND USAGEijcsit
This paper presents the results of an online survey which was conducted to analyse the use of social web in
the context of daily news. Users’ motivation and habit in the news consumption were focused. Moreover,
users’ news behaviour was distinguished in three purposes such news consumption, news production and
news dissemination to find out if the usage has a passive or active character. In a second step it was
questioned which social software is used for which purpose. In conclusion users appreciate social software
for features such as interactivity and information that traditional media does not provide. Among the social
web platforms users prefer social networking sites as well as videoshare platforms. Social networking sites
also rank first in the news production and dissemination.
The Future of… is a series designed to give readers insight into some of today’s biggest topics. futurethink sifts through all the noise to uncover the fundamental trends that will affect your organization over the next few years. In this issue, we explore The Future of Social Networks
The Arab Social Media Report (ASMR),
produced by the Dubai School of Government’s
Governance and Innovation Program
January 2011
the report analyzes data on Facebook users in all 22 Arab countries, in addition to Iran and Israel. This is part of a larger research initiative
focusing on social engagement through ICT for better policy in Arab states, which explores the use of social networking services in governance, entrepreneurship promotion and social inclusion.
How a Rookie Manager Got the Recruitment Branding Program She Wanted (TalentB...Celinda Appleby
You will leave this session empowered with the building blocks you need to create a business case to build an employer branding program from scratch. We will discuss why it makes sense for companies to make employer branding a business aligned priority. The days of old-fashioned talent hunting are long gone and it’s up to you and your ability to think strategically to elevate your employer brand. You will learn about the best tried-and-tested ideas on how to build a truly talent-driven employer brand. At the end of this session, you will be able to:
• Create a results driven business case aligned to talent attraction and employee retention.
• Leverage and engage key stakeholders for buy-in.
• Build a social strategy that will drive talent engagement.
• Connect with your audience using creative content.
• Enable your employees to boost the employer brand.
When is expert testimony regarding proper warnings necessary? Should a retailer avoid any involvement in a product’s development? Is a public reservoir a natural condition? And what about those people directing traffic at BYU football games—are they immune from suit?
Utah’s appellate courts answered each of these questions in 2014.
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...Celinda Appleby
Keynote presentation for RecruitDC - Fall Conference (11/15)
Session description:
In this session, we will discuss why it makes sense for companies to marry their consumer and talent brands. Celinda Appleby will share her best tried-and-tested ideas on how to build a truly talent driven employer brand. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. At the end of this session, you will be able to:
Leverage and engage key stakeholders for buy-in
Build social channels that drive talent engagement
Connect with your audience using creative content
Enable your team to boost the employer brand
Apply human elements that makes it easier to recruit
#lifeatOracle
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Social Media Mining is the process of obtaining big data from user-generated content on social media websites and mobile apps in order to extract patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Bus...Russ Merz, Ph.D.
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
Social Media for public administrations: opportunities and challengesAlessandro Lovari
My presentation at the European Project eCitizens II, event organized by Municipality of Bologna, Italy. My speech was about the role of social media for public communication, focus on the potentialities of these platforms for administrations. Moreover I also discuss some empirical outputs coming from some studies I did with some colleagues. In the last part I discussed the managerial implications and guidelines
The Emergence and Growth of Social Media in IndiaBM.docxBusinessmantra
The evolution of social media is a fascinating journey that has revolutionized the way people connect, communicate, and share information worldwide. It all began with the birth of the internet, which laid the foundation for a global digital community. The concept of social media started taking shape in the early 2000s, and its popularity exploded over the years, including in India, where it has become an integral part of modern life.
COMMENTARY
Virtual Boundaries: Ethical Considerations for
Use of Social Media in Social Work
Ericka Kimball and JaeRan Kim
S
ociety has become more interactive through
increased access and use of the Internet and
social media tools. Web 2.0 moved the
Internet beyond information storage to a place
where discourse takes place (Sawmiller, 2010).
Social media, Internet tools that facUitate online
interactions, have the potential to further expand
such discourses. Social networks (for example,
Facebook, Google + , Linkedin), blogs (for exam-
ple, Wordpress, Typepad), and microblogs (for
example. Twitter, Tumblr) are types of social
media tools that allow people to connect and share
infomiation in an onhne space. People use social
media tools to report information, present opin-
ions, and solicit convenation through their own
domains or dedicated websites. All of this online
interaction, enabled further by increases in smart-
phone and networked tablet devise usage, poses
the potential for personal and professional lives to
cross in social media spaces.
Existing literature has focused on the ethical
challenges of social media in professional practice
with clients, use of social media as an expansion of
research, and for online learning (Eccles, 2010;
Giffords, 2009; NASW & Associarion of Social
Work Boards [ASWB], 2005). However, the con-
versation around ethical use of social media, out-
side the client—professional relationship, is missing.
Areas in which greater discussion is needed include
advising students and setting agency pohcies on
ethical uses of social media and on the effects of
personal use of social media among professional
relationships.
This article is about creating virtual boundaries—
the limits social workers place to guide their social
media use—to create intentional online personas
and about the effects of social media use in the
intemiingling of personal and professional lives.
Social workers need to be aware of the identities
they create and maintain in the realm of social
media because of ethical codes and policies. The
various forms and uses of social media are discussed
to provide an understanding of the benefits and
consequences of social media. An overview of eth-
ical considerations is presented along with recom-
mendations on creating virtual boundaries for
personal and professional use of social media.
FORMS AND USES OF SOCIAL MEDIA
Although the forms and uses of social media are
constantly changing, blogs, microblogs, and social
networking sites have proved to be some of the
more popular social media tools over the last sev-
eral years. Other social media tools, such as virtual
world games, photo sharing, and information
management sites, may be lesser-used tools but are
StiU important to consider when setting virtual
boundaries.
Blog and Microblog
A blog (or Weblog) is defined as an online journal of
personal reñections, opinions, and comments.
Microblog content may also include personal reflec-
tions, opin.
Role of Social media in the Pharmaceutical industry in SingaporeAmritha Siddharth
Copyright (c) 2012 Amritha Chottakurien
All Rights Reserved
This product is protected by copyright and distributed restricting copying, distribution, and decompilation.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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5. What is Social Media?
Literature review “HBR - Effective Communication”
Online content created by people
Shift in mannerism
Monologue to dialogue
Content readers
into contributors and
publishers
No expensive equipment or a government-granted license 5
7. Which Are The Most Popular?
7
Source: M. Stelzner. (2012, Apr). How Marketers Are Using Social Media to Grow Their Businesses. 2012 Social Media Marketing Industry Report.
8. History of Social Media
The history of social media traces back as far as the late 1970s, when
computer hobbyists Ward Christensen and Randy Suess invented the
bulletin board system (BBS)
1971 1979 1984 1988 1991 1995 1998 -2004
Email Usenet Listservs IRC Personal Web Sites 1st Social Blogs
Discussion Groups Networking Site Podcast
Chat Clasmates.com Wikis
2005 and beyond>>
Web 2.0 apps and
Social Media’s Timeline User-generated content
take over
Source: Bennett, S. (2012, Feb 17). The History Of Social Media (1978-2012) [INFOGRAPHIC]. Retrieved from 8
http://www.mediabistro.com/alltwitter/social-media-history_b18776
9. Industry Leader
Company Founded Usage Revenue Employees
(2011)
Facebook Feb 4, 2004 955 million 3.71 billion 3000+
users
LinkedIn May 5, 2003 175 million 522 million 2450+
subscribers
Twitter Mar 21, 2006 555 million 145 million 900+
users
*All figures as of June 1, 2012 9
Source: Social Media Companies: A Cheat Sheet [INFOGRAPHIC]. Retrieved from http://mashable.com/2012/06/01/social-media-ranking/
10. Demographics
10
Source: Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media User Statistics. Retrieved from
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/
11. Demographics
11
Source: Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media User Statistics. Retrieved from
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/
12. Social Media Financials
Estimated social media revenue - $16.9 billion
$8.8 billion to come from advertising.
Rise of 43 percent over last year
Social media services revenue - $11.8 billion
Estimated social games revenue - $6.2 billion
Social media marketing in 2010 spent $716 million
Estimated social media marketing spend to reach $3.1 billion by
2014 12
Source: Lunden, I. (2012, Jul 25). Social Networking Watch. Retrieved from http://www.socialnetworkingwatch.com/all_social_networking_statistics/
13. Social Mobile Online Global Magazines
Socialization of Search and Super Blogs
Location Based
Global Micro Niche
Marketing with Social Business
Social Commerce
Social Apps
Social Gaming
Visual Social Web
Convergence of Social and Traditional Media
Convergence of Social and Traditional Media
13
Source: http://www.slideshare.net/jeffbullas/the-top-10-trends-in-social-media-how-to-adapt-and-use-them-to-your-advantage-for-your-business
14. Pitfalls
Confidentiality issues
Potentially damaging information
Engaging the Wrong Audience
Untapped Markets
Government Regulations
Having unrealistic expectations
14
Source: http://socialmediatoday.com/index.php?q=SMC/184916
Source: http://www.slideshare.net/infusionsoft/7-pitfalls-of-using-social-media-as-a-lead-source-and-how-to-avoid-them
15. References
Bennett, S. (2012, Feb 17). The History Of Social Media (1978-
2012) [INFOGRAPHIC]. Retrieved from
http://www.mediabistro.com/alltwitter/social-media-history_b18776
Armano, D. (2011, Dec12).Six Social Media Trends for 2012. HBR
Blog Network. Retrieved from
http://blogs.hbr.org/cs/2011/12/six_social_media_trends_for_20.html
Larson, D. (2012, May 15). Infographic: Spring 2012 Social Media
User Statistics. Retrieved from http://blog.tweetsmarter.com/social-
media/spring-2012-social-media-user-statistics/
Lunden, I. (2012, Jul 25). Social Networking Watch. Retrieved from
http://www.socialnetworkingwatch.com/all_social_networking_statisti
cs/ 15
With the advent of web 2.0, the number of interactions between customers and clients have increased, Interactions between B2B companies, doctors and patients, suppliers and traders, and many more relationships have increased multifold. You are now part of a larger community, you can reach a wider audience, make more and new friends. It opens up opportunities for networking with businesses and social groups. Also, an interest in social media marketing as a form of career plays an important role attracting lump-some packages and an opportunity to be a part of the challenging and thrilling media environment.
Online content created by people A shift in how people discover, read, and share news, information and content Moving from monologue (one to many) to dialogue (many to many) Changing people from content readers into contributors and publishers Does not require expensive equipment or a government-granted license Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
Blogging A blog (or 10) for every subject Twitter (micro-blogging) Social Networking Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing, cofoundr, naymes Bookmarking sites Del.icio.us, blogmarks, dogear Photo / Video sites Flickr, Photobucket, YouTube Virtual Reality Second Life, World Of Warcraft (WOW) Groups Google, Yahoo!, etc.
Let’s Look at how the web has evolve. This is a social media timeline. Social media existed since 1971 and is not NEW! Blogs Open Diary 1998 Live Journal and Blogger 1999 Social Networking Classmates.com 1995 Friendster 2002 MySpace 2003 YouTube 2005 Second Life 2002-2003
The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion , to come from advertising. That $16.9 billion figure represents a rise of 43 percent over last year, when social media services like Facebook, Spotify, Twitter and more generated $11.8 billion in revenues. Social games form the likes of Zynga, Wooga, Gree and others will bring in $6.2 billion in revenue this year Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 billion by 2014
Social Mobile Create content for mobile Design websites, blogs for mobile viewing Make it easy for viewers to act on that content in a social manner Socialization of search Google ’ s search results are determined by complex algorithms designed and developed by hundreds of clever mathematicians wearing white lab coats and calculated by computers in dark humming data centers. Google in 2011 started rolling out its “ +1″ button that they are starting to indicate will be the start of the rise of ” social signals ” that will be used to determine what content is being voted on as valuable by humans rather than just machines. Google and Bing have increased the visibility and priority of social networks in search results. You may have noticed over the last 12 months that YouTube videos, Facebook pages and LinkedIn profiles and other social media are ranking higher in search results when conducting an online search. Location based marketing with Social The rise of FourSquare has made checking in for specials in your local area a reality…. again driven by the “ smart phone ” . The mobile web will continue to make a major impact over the next 5 years as the worlds more than 5 billion phones become “ Smart ” Another part of this local social marketing trend is the new development of post code targeting capability in social media marketing on Facebook which is being rolled out in the USA. The self serve paid Facebook marketing platform is now starting to include postcodes along with the other demographic data that Facebook has in its database about you. Social Commerce E-Commerce has been with us for nearly 15 years and is now producing a major negative impact on “ bricks and mortar ” stores that are not also online. It is predicted that 20% of total retail sales will be online over the next few years. Over the last 12 months technology has emerged that allows you to take your shop (via “ Apps ” ) to the Facebook “ network ” so that users do not have to leave the Facebook eco-system to buy their favourite brands. In fact many of the worlds top bands and musicians have their own Facebook store on their “ Fan Page ” Commerce is now becoming “ Omni Commerce ” Social Gaming Games used to be played on a field or park, around a board in the middle of a table or with a deck of cards. Gaming has been redefined with the evolution of “ Social Gaming ” enabled by rich multi-media and easy to use social networks. Zygna (which was only founded in 2007) has usurped traditional gaming companies by developing Farmville and Mafia Wars Online Global Magazines and Super Blogs Publishing is transforming rapidly from offline print to online platforms with the rise of global blogs that attract tens of millions of readers every month. Huffington Post which started as a political blog was recently sold to AOL for $315 million. Traffic to these these blogs are driven by social networks and the Global Micro Niche Business Niche industries were in the past restricted by geography, technology and the tyranny of distance. Now they are able to become multi-million dollar enterprises with the global reach of social media that is not restricted by place, time and poor logistics. It is not only the revenue of these social network enabled businesses that surpasses the previously location bound industries but the speed at which they scale which is due to the virality of social networks including Facebook, YouTube and Twitter. Social Apps The rise of social networks and smart phones has led to the rise of social apps. The iphone has now over 500,000 apps in the Apple “ App ” store. Not all are social but many are Generic platform Twitter app Facebook app – more than 250 million people access Facebook through their mobile devices Specific Vertical social apps Food apps - Foodspotting Photo apps like Instagram Visual Social Web Flickr was one of the first social photo sharing sites but there has been a rise in new platforms such as Tumblr and Pinterest Convergence of Social and Traditional Media The three screens TV, Computer and Mobile and their integration is leading to merging of traditional and social media. Media is being humanised and integrated into all media Social and Email being integrated TV and Twitter being used in unison Online Video and Television Advertising Citizen Journalism – blogs now appearing as part of mainstream papers User generated content is democratizing publishing. The Apple rumours on doing to TV what it did to the music industry and the mobile industry – Disrupt! It has the ecosystem the content the platforms and the technology and marketing savvy