The document outlines an upcoming social media bootcamp consisting of three 60-90 minute sessions. The first session will cover popular social media tools for personal and professional use such as LinkedIn, Facebook, Twitter and vertical communities. The second session will discuss five ways to get found through search engine marketing including paid, organic, display ads, referrals and direct linking. The third session will analyze five forms of social media data and how to utilize the information, including activity, operational, outcome, key performance indicators and predictive data. The bootcamp will also discuss current social media concepts such as the three Ts and Cs of social media, inbound marketing and measuring social media success. The trainers, Todd Van Hoosear and David Cut

1. The New Rules
The Evolution of Marketing in a Post-Web 2.0 World

11. Are you ready for a
post-Web 2.0 marketing world?
 (Nearly) everything’s real-time
 (Nearly) everything’s online
 (Nearly) everyone’s a marketer
 (Nearly) everything’s outsourced
 (Nearly) everyone’s a freelancer
 (Nearly) everything’s measurable
 (Nearly) everything’s cheap or free

12. Content Overview
 Three Sessions (60-90 minutes) for Social Media Bootcamp
- Each will have a Roundup of Current Concepts (see next slide)
1 - Social Media Tools – Personal and Professional
LinkedIn, Facebook, Twitter, Vertical Communities
2 - Search Engine marketing – 5 Ways To Get Found
Paid, Organic, Display Ads, Referrals, Direct Linking
3 – Analyzing The Data – 5 Forms of Data and What To Do With It
Activity, Operational, Outcome, KPIs, Predictive

13. Roundup of Current Concepts
 Building the Foundation for Social Media Marketing
 The Three Ts of Social Media  The Three Cs of Social Media
 Technology  Content
 Trust  Community
 Time  Conversation
 What is Inbound Marketing?
 Measuring Social Media Success: Escaping the Echo Chamber
 Relevant Current Events

14. Your Trainers
Todd Van Hoosear
 Professional communicator and
technologist with 20 years in the
technology sector and 10 years of
corporate and agency PR and marketing
 Founding Member, Board of Directors,
Social Media Club
 Fellow, Society for New Communications
Research
 www.vanhoosear.com

15. Your Trainers
David Cutler
 Business Development Master
with 20 years experience increasing
revenue for corporations and the
startups they fear
 Internet Pioneer and Founder of
www.webopedia.com
 Champion of the exponential
economy of technologists at
www.xconomy.com
 CreativeBusinessDevelopment.com

16. Thank You!
Todd Van Hoosear David Cutler
vanhoosear@gmail.com
dcutler@eatmedia.com
617-326-3211 - @vanhoosear 617-331-7852 - @davidcutler
www.linkedin.com/in/vanhoosear www.linkedin.com/in/cutler