The document discusses how to get the most from social media marketing. It notes that social media allows businesses to raise awareness, build credibility, engage customers, and communicate with large audiences. The document provides tips on using key social media platforms like Facebook, LinkedIn, and Twitter to engage customers and influence people in a business's sector. It stresses the importance of having a social media plan, posting regularly, and using analytics to measure results.

1. Getting the most from Social Media
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Noah Kalina
30.5m views on YouTube
Now that’s the magic of web
marketing

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5. Getting the most from Social Media
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Why use Social Media?
The internet is
constantly evolving

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Why use Social Media?
Evolution

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8. Getting the most from Social Media
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My clients age
demographic
doesn’t use Social
Media

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Average age distribution across social network sites
0-
17
18-
24
25-
34
35-
44
45-
54
55-
64
65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner

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Sales Channel

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• Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in Communication2 way
Social Media allows you to

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• Engage in Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media allows customers to

13. Getting the most from Social Media
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• Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…

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If Facebook was a country it would be
1/ China – 1.36bn
2/ Facebook – 1.31bn
3/ India – 1.27bn
4/ USA – 317m

17. Getting the most from Social Media
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Over 300 million
professional users in
more than
200 countries

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Over 280 million
active accounts

19. Getting the most from Social Media
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Over 300 million
active accounts

20. Getting the most from Social Media
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1bn
visitors per
month

21. Getting the most from Social Media
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4bn
videos
watched
every day

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27. Getting the most from Social Media
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350differentsites

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Go where your
clients are!
So, where are
they?

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So, how do you know where they are?
Ask –
Customers
Suppliers
Friends and Family
Colleagues
“Which Social Media sites would
you expect to find us on?”

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Know your customers

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Now you know where they are,
what should you do?

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Silo Marketing

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Integration

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Who
Why
When
Where
What
How

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What are the biggest mistakes to avoid?
• Not having a plan
• Not posting frequently/regularly
• Expect to “monetise” Social Media
• Not being committed to the long term

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Top Tips
Facebook
• Ensure you have a Page for your business
• Comment on pages that are relevant to your
clients
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential People in your sector
are doing
• Make frequent Quality posts

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Top Tips
LinkedIn
• Have a complete profile – including picture
• Set up your FREE Company Page
• Post regular Quality updates
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential people in your sector
are doing

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Top Tips
Twitter
• Follow People in your geographic target
• Follow Influential People
• Post regular Quality updates
• Engage in Conversations
• Watch what Influential People in your sector
are doing

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Top Tips
Google Plus
• Ensure you have a Page for your business
• Comment on pages that are relevant to your
clients
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential People in your sector
are doing
• Make frequent Quality posts

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Use a tool

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www.telegraph.co.uk/technology/advice/10135087/Strang
e-readings-on-my-GPS.html
Tweet This! 83 characters – leaves 47 for your message
18 characters – leaves 122 for your message

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Tweet This Tomorrow

48. Getting the most from Social Media
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Tweet This Schedule

49. Getting the most from Social Media
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Tweet This Schedule

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Setting up Analytics?
www.google.com/analytics

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www.mention.net

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54. Getting the most from Social Media
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Other tools are available

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56. Getting the most from Social Media
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• + £100,000 T/O
• 4 reviews in national media
• 2 x interviews on BBC national radio
• 6+ interviews on local radio
• 6+ times in local media
• 4+ new staff recruited
Twitter Benefits

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59. Getting the most from Social Media
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What’s Next……..
• Understand WHERE Social Media fits in your Marketing Mix
• Research WHICH Social Media sites are used by your market
• Find out WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT

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Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 23 80 20
07966 54 71 46