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Wikibrandsgeorgebrown

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Wikibrands, Wikisports

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Wikibrandsgeorgebrown

  1. 1. Wikibrands, Wikisports, Wikicareers<br />How to engage, collaborate and innovate. No matter the field of business, life or play!<br />Sean Moffitt - Chief Experience Officer, of Agent Wildfire Strategy <br />Find him: Twitter @seanmoffitt, @wikibrands<br /> Web: http://wiki-brands.com/<br />
  2. 2. Who Am I – Sean Moffitt<br />
  3. 3. Everything I learned about Buzz, Customer Engagement and Word of Mouth I learned through pints of Guinness<br />
  4. 4. Authored by <br />Sean Moffitt and Mike Dover<br />Published by McGraw-Hill (Dec, 2010) Link<br />Twitter:<br />@wikibrands<br />Facebookgroup<br />Wikibrands<br />
  5. 5. Business Needs a New Plan<br />
  6. 6. What’s left…<br />Operational efficiencies are maximized<br />Companies have been downsized/rightsized multiple times<br />Outsourcing labour is tapped<br />Globalization of markets has been achieved<br />Media clutter is reaching its upper limits<br />Technology has created full access to information, entertainment and peer networks<br />The Customer Experience is What’s Left<br />
  7. 7. There’s a new currency on how to build business<br />“Something you Trust”<br />“Something you Want”<br />“Something you Buy”<br />“Something you <br />Participate In”<br />“Something you Prefer”<br />“Something you Love”<br />7<br />
  8. 8. Wikibrands -<br />The new currency for<br />today’s marketplace:<br /><ul><li> Customer participation
  9. 9. Social influence
  10. 10. Digital engagement
  11. 11. Word of mouth
  12. 12. Online community
  13. 13. Grassroots marketing
  14. 14. Connected media
  15. 15. Member collaboration</li></ul>Equals<br />success in business<br />
  16. 16. So the question today is..Who is taking Wiki to heart in the sports and active world.<br />
  17. 17. Top 8 Sports Collaborations Danica Patrick <br />
  18. 18. Lance Armstrong <br />
  19. 19. Dana White – UFC <br />Dana and the Web <br />
  20. 20. Steve Nash <br />Steve Nash Asking Fans to Vote <br />
  21. 21. Shaun White <br />
  22. 22. NBA <br />
  23. 23. NFL<br />
  24. 24. NHL <br />
  25. 25. Top 7 Action Brands Lululemon<br />
  26. 26. Nike Lounge <br />
  27. 27. REI<br />
  28. 28. Columbia <br />
  29. 29. Trek Bicycles <br />
  30. 30. Red Bull <br />
  31. 31. Real Ryder <br />
  32. 32. 25<br />Core Belief #1<br />There is only one thing in the world worse than being talked about, and that is not being talked about.<br />Oscar Wilde, The Picture of Dorian Grey<br />
  33. 33. 26<br />Core Belief #2<br />Never forget…humans are hardwired social animals<br />26<br />
  34. 34. Me in 1992<br />Me in 2009<br />150<br />1855<br />X 12<br />X 170<br />150<br />X 12<br />2000<br />8000<br />X 500<br />X 72<br />5000<br />1700<br />X 170<br />X 120<br />1800<br />People<br />Strength<br />2.8 Million<br />People<br />Strength<br />
  35. 35. 28<br />Core Belief #3<br />Buzz and word of mouth is the art of the “unexpected surprise”<br />
  36. 36. Core Belief #4 - There is a difference between “Being social”<br />
  37. 37. Versus “Doing Social”<br />
  38. 38. 31<br />Are You Ready <br />To Become Buzzing, <br />Wikibrand<br />Evangelists?<br />
  39. 39. Why Now?<br />
  40. 40. Top Reasons – <br />Why Now Social Media<br />#1 The Need for Authenticity and Transparency -42%<br />#2 The rise of social networks - 38%<br />#3 Increasing role of wireless/mobile - 35%<br />#4 Customers/people waning attention spans - 25%<br />#5 Media fragmentation - 22%<br />#6 Change in mass marketing effectiveness - 20%<br />Agent Wildfire -The Buzz Report, April 2010<br />
  41. 41. Shifting Conversations – <br />just four years ago, 80% of online engagement happened on the originating website, now 80% happens away from the originating website.<br />Now, to be noticed and talked about, you need to reach “out there” to be relevant.<br />Source: Hubspot , 2007-2010 study<br />
  42. 42. Marketing has had a gift drop in their lap:<br />Marketing/brand management is the lead function in charge of customer engagement/online advocacy programs.<br />66% believe the "marketer" will become much more important within a corporation by leveraging new customer engagement strategies and tactics.<br />67% believe mass customer collaboration will radically change everything we do in marketing and sales.<br />Source: Agent Wildfire’s 2010 Buzz Report<br />
  43. 43. The Future?<br />
  44. 44. Types of New Media Future Growth<br />
  45. 45. Low Involvement? Doesn’t matter the size? <br />
  46. 46. 18 Pieces of Career Advice<br />
  47. 47. Career/Interviewing Advice<br /><ul><li> Network like crazy- build a weak tie network, get out of comfort zone
  48. 48. Get social network deep - Twitter/LinkedIn/Facebook/Flickr/YouTube/Digg
  49. 49. Be on Facebook, don’t be too drunk on Facebook
  50. 50. Show your passion, for something – bake it into your job/internship/spare time</li></li></ul><li>Career/Interviewing Advice<br /><ul><li> Reinvent the Resume (Resume 2.0)
  51. 51. Volunteer for something good
  52. 52. Be vigilant on follow up
  53. 53. Attend/volunteer events – MESH, CMA, Camps, Twitterbrunch, Netchange, LOKU30, Third Tuesday</li></li></ul><li>
  54. 54. Career/Interviewing Advice<br /><ul><li>Have a game plan, anticipate the big questions
  55. 55. Do your Google homework
  56. 56. Be comfortable with Google Analytics, Technorati, Alexa/Compete, Postrank/Radian, SEO, Tweetdeck/Hootsuite, Social Media release, RSS
  57. 57. Don’t take a first job beneath you</li></li></ul><li>Career/Interviewing Advice<br /><ul><li> Meet one new senior person every month
  58. 58. Take a design/web course – Adobe, Wordpress, HTML/PHP, video editing
  59. 59. Negotiate for exposure with execs, but don’t be a pest
  60. 60. Be different – bring a portfolio, a plan, wear something different, strike a bargain
  61. 61. If failing, let it hang out, show your passion</li></li></ul><li>Career/Interviewing Advice<br /><ul><li> Stay Up to Speed
  62. 62. the New Web – Techcrunch,Mashable,360 Digital Influence,Groundswell, Web Strategist
  63. 63. the New PR – Brian Solis, Inside PR
  64. 64. the New Collaboration – Wikinomics, Jeff Howe
  65. 65. Blogging – Problogger
  66. 66. the New Marketing – Seth Godin, Rohit Bhargava. Murketing
  67. 67. Trends – Springwise, Trendwatching, PSFK
  68. 68. Alt-Marketing – Buzz Canuck, WOMMA, Chruch of the Customer
  69. 69. Community – Forum One, Francois Gossieaux</li></li></ul><li>Have you ever said to yourself, “I’ve always wanted to try that”…?<br />
  70. 70. Adventure. Fitness. Health. Outdoor. Play. Sport. Style . Local.<br />
  71. 71. What should we do to appeal to these people?<br />“Sports do not build character. They reveal it.” <br />-Haywood Hale Broun <br />
  72. 72. The Kickass Offer<br />http://theleagueofkickassunder30.ning.com/<br />
  73. 73. We know this world cold<br />
  74. 74. We live this stuff everyday…<br />

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