Social media Best Practices
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Madelyn Newman's, Community Specialist at ModernOffice Suite, presentation on best practices for Facebook, Twitter, Google+, LinkedIn and Instagram.
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Social media Best Practices
- 2. Objectives of Social Media 1.Building Brand Awareness 2.Provide Better Customer Service 3.Build the Sales Pipeline 4.Create Trusting Relationships with Your Clients
- 6. Facebook Best PracticesThe Type of Post Matters • FB is more visual – Photos, photo albums, and videos will gather more likes and clicks • Don’t dismiss text – Important to diversify post type • Links are the least likely to generate comments but good for shares/clicks • Decide your post’s purpose!
- 7. Text Only Posts • One goal: increase engagement • Spark a conversation! – Ask questions – Offer interesting facts – Be informative • Add voices to the conversation
- 8. Text Only Posts The Length of Your Post Matters • 100-250 characters receives 60% more likes, comments, and shares • <140 characters receive 215% more engagement • Rule of thumb: 3 lines of text
- 9. Link Posts • Your chance to show you’re an expert • Drive traffic to your website • Tag authors and other brands • ALWAYS ADD VALUE
- 11. Photos and Videos • Company culture • Demonstrate what you value • Likes, likes, likes – Want engagement? Add a photo! • Great way to draw attention to links
- 12. Beware! • Facebook has recently update their algorithms • No longer the “best” platform anymore • Organic reach down to 1-2%
- 14. GOOGLE+ IS YOUR WEB PRESENCE • What you decide to place here is what you should want the entire internet to think of you • First thing to pop up on Google Save your best content for Google+!
- 15. Google+ • Most visually friendly – Displays images much larger • Circles – Specify people into specific circles (friends, family, colleagues, etc.) – Target specific content to specific people • Easiest to share, connect • Cannot edit links
- 16. Setting Up Google+ Page • Make sure you are setting up a Google+ Local Pages for Business – Puts your business on the map (you’ll pop up in searches) – Has social aspect • Can add customers and companies to businesses • Customer reviews • Includes Updates • Link to YouTube – If already have a YouTube, you already have a G+ – If you mess this up: there is no turning back
- 17. Setting Up your Personal Google+• Tagline – VERY important – Shows up in regular google search listings • Description – First 77 characters show up in google+ search results for keywords – Hyperlink important sites
- 20. Google+ Best Practices • Hashtags – Optimizes your content to display in search • Tag other users and businesses • Longer posts are better appreciated – Bold and italics • Always have picture
- 22. Twitter Proves You Pay Attention • Greater chance of being seen – Share relevant industry/news stories – Announcements • Great customer service starts here • Easiest interaction
- 23. Setting Up Your Twitter
- 24. “Targeting a Shark” • Referring to an important company or person • Feed off the shark’s popularity
- 25. Twitter Best Practices • Make the most out of each tweet! • Always include at least one of these: – Link back to your site – @mention – #hashtag
- 26. Twitter Best Practices • 140 characters max – Shoot for: 100 • The name of the game is retweeting – Helps you make friends with influencers – Makes you an active member • Make content your own • 2 ears – 1 mouth
- 27. Twitter Best Practices • Can now include up to 4 images per tweet – Mobile only – Becoming more visual! • Pin tweets to top • Use Twitter Cards for site content
- 28. #hashtags can be a #useful #tool but this is #toomany in a #single #tweet #annoying #overwhelming • Aim for 1-2 hashtags per tweet • www.hashtags.org Hashtags
- 30. LinkedIn Page Best Practices • Describe what you offer and who your target audience is – Various products and services – Fill in all URLs – Company specialties • Upload all images • Feature Industry Groups – Prove you’re an expert – Use groups you are active in
- 31. LinkedIn Profile Best Practices • Update profile • List that you work for your company – Make sure all employees on LI are linked • Join industry and local groups – CW partner group
- 32. What should I post? • New product offerings • Job postings (and company culture) • Go beyond promotion – 60% of LinkedIn users are interested in industry content • Blogs, news articles, and webinar invites
- 35. We’re on Instagram!!! @ConnectWise #ConnectWise
- 36. Instagram Best Practices FACT: If it didn’t look good before the filter, it won’t look good after the filter.
- 37. Instagram Best Practices • Hashtags • Tag @users and @companies • Showcase your personality! – Holidays – Office Events – UGM • Location Services
- 39. When to Post LinkedIn 7am – 5pm Weekdays Mondays & Fridays 9am-5pm Google+ 9am-11am 6pm-7am Twitter 1-3pm Weekends 8pm-8am Facebook Weekdays 6-8am, 2-5pm Weekends 10pm-4am