This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Social media marketing - Part 3 Social Media NetworksTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Social media marketing - Part 3 Social Media NetworksTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Content Guide - How To Improve Content CreationIlya Bilbao
Table of Contents
Table of Contents .............................................................. 3
Introduction........................................................................ 5
What Is Quality Content? .................................................. 6
Easy Ways to Write Content ............................................. 8
Quotes .............................................................................. 8
Roundups ......................................................................... 8
Interviews ......................................................................... 9
Re-Blogging ..................................................................... 10
Guest Posts ..................................................................... 10
Other Forms of Media ...................................................... 11
Slideshows ....................................................................... 11
Video Roundups ............................................................... 12
Videos With Commentary ................................................. 12
Music Roundups ............................................................... 13
Infographics ...................................................................... 13
Outsourcing Content ......................................................... 14
Conclusion......................................................................... 15
Resources ......................................................................... 16
You may ask this:
# People searched for...
1 how buzzfeed mastered content creation
2 how does content creation differ from advertising
3 how much does content creation cost
4 how to automate content creation
5 how to automate content creation via xml
6 how to do content creation
7 how to improve content creation
8 how to outsource content creation
9 how to start a content creation company
10 what do you mean by content creation
11 what does a content creation specialist do
12 what is brave frontier content creation program
13 what is content creation
14 what is content creation in marketing
15 what is content creation in websites
16 what is content creation strategy
17 what is digital content creation
18 what is multimedia content creation
19 what is video content creation
20 why is content creation important
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Social Media is no longer just a new way to do marketing or a fun way to interact with customers - it's quickly becoming the only way to do marketing and a critical element of any business' communications strategy.
Based on feedback from PARISOMA members, this is an intermediate level class designed to:
Explore the unique opportunities and limitations of major social networking sites
Discuss the use of various social networks for marketing, customer feedback, networking, and recruiting
Learn how to develop a cross-network communications strategy, including influencer outreach
Learn how to develop top-performing posts & tweets
Understand how measuring your social media performance is key to success
Networks covered include: Twitter, Facebook, Instagram, LinkedIn, YouTube, Tumblr, and blogs
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
This presentation outlines the company, Greater Mankato Growth. Learn about their business growth, retention, and attraction, as well as their strategic focus and their approach to the marketplace.
Visit Faribault: Fairbault Area Chamber of Commerce & TourismAlex Rudie
This brief presentation gives an overview of Visit Faribault, a committee of the Faribault Area Chamber of Commerce & Tourism. Learn how they're organized and brief oversights of their tourism history.
This presentation delves into the trends, threats, and goals behind funding and developing your destination marketplace. John Lambeth guides the viewer through the future of tourism and CVB's.
This was presented my Todd Hill and Tony Kwilas, legislative and lobbying consultants for MACVB. This short presentation provides a brief view of the legislative outlook for 2020.
This was the master presentation for the 2019 MACE conference. All speaker and video portions have been removed. This showcases the portion that I designed and laid out.
This presentation gives an overview of MACVB's first ever Compensation & Benefits Survey. Learn what business model other CVB's are operating under and what the average person in your position is earning in this industry.
Metro Atlanta Opprtunity Zone ProspectusAlex Rudie
This presentation offers a complete overview of the Metro Atlanta Opportunity Zone Prospectus. Including maps, details, ratings, assets, and opportunities, learn all you need to know about the Atlanta area!
This presentation gives a complete, in-depth overview of the Waterloo prospectus, including information regarding the economics, rates, assets, and additional details.
Leveraging Opportunity Zones in WisconsinAlex Rudie
This presentation walks you through what opportunity zones are, what they offer, and how to get involved. Statewide resources are available at the end.
How to Successfully Sell & Recruit in a Candidate-driven MarketAlex Rudie
This presentation outlines the do's and don't's when it comes to selling and recruiting in a candidate-driven market. It also provides the foundation for understanding the current marketplace.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
Marketing & Social Media Tips
1. PR, Marketing & Social Media Tips
Derek Lippincott, Kyle Oppenhuizen, Kristine Thompson
2. Why does this stuff matter?
• Important asset for storytelling.
– Engage stakeholders; cultivate relationships
– Create a memorable experience
– Trackable
• Easily engage your audience.
– Visual, inspiring content
– Relatable – play on current events, people’s passions, humor, etc.
• Meet a goal. Advance your mission. Move the needle!
3. Set your strategy
• Strategy depends on organizational goals/vision.
• There are many tactics to meet the overall strategy, including content, social media, media
relations, etc.
• Be consistent — know who you are and what you stand for.
• Integrated content marketing across all channels:
– Paid – advertising, promotions
– Earned – news articles, stories, customer reviews, testimonials
– Owned – newsletters, social media, blogs, etc.
• Drive conversions
• Measure success
• Continual testing and optimization
4. Content is king
• When creating content, ask yourself…
– Who am I talking to? Customers? Media?
Attendees?
– Is the content timely or time-sensitive?
– Call to action: What do I want followers to do?
• Click a web link for more info?
• Share, retweet, re-gram?
• Subscribe to a newsletter
• Make a purchase (ex: Membership!)
5. Show, don’t just tell
• Pictures with faces get 38% more likes and
32% more comments.
– Research shows the number of faces in
the photo, the age or gender all have
same positive impact.
• What’s the big deal about video content?*
– That 90% of information transmitted to
the brain is visual.
– We process images 60,000 times faster
than plain text.
– On average, videos are shared 12 times
more than link and text posts combined
on social media.
– People remember 20% of what they read
and 40% of what they see.
*According to research conducted by AdWeek; July 2013
6. Intro to social media
• Integrate social media tactics within an overall marketing strategy
• Set a clear goal
• Build a concise profile on social channels
– Profile image
– Description & location
– Phone number
– Website URL
• Be consistent
– Frequency of posts
– Time of day
7. Gaining social traction
• Photos/videos perform better than text only
• Include a link when possible for more
information
• Know your audience/know your brand
– Some brands can use flashy GIFs, edgy
comments and emojis — and some should
not
8. Gaining social traction
• User tags:
Tag partner businesses in your posts when
appropriate (i.e. use @ prior to their business name
or handle; options will appear to select the correct
account to tag)
• Hashtags:
Further your reach on Instagram and Twitter (ex:
#DSMUSA, #DesMoines, #Iowa, etc.)
• Location tags:
Select those that make sense for your business but
will also be searched by users
• Photo tags:
Similar to user tags; however doesn’t use characters
13. • Twitter, Facebook and Instagram make it easy!
– Ad opportunities vs. boosted posts
• Optimize for the ideal conversion:
– Page post engagement
– Page likes
– Clicks to website
– Website conversions
– Offer claims
• Customize using audience targeting:
– Location
– Gender
– Interests
– Lookalike – reach a similar audience to your followers
– Upload and target an email list
Paid social
14. Why use Instagram?
• Give your business a face
– A picture is worth 1,000words
– Ability to post up to :60 of video
– Reach more of your followers
• Instagram = reach 4% of total followers
• Compared to 0.1% on Facebookand
Twitter
• Stand out from competitors
– About 36% of marketers use Instagram
– Compared to 93% using Facebook
15. Instagram for business
• Activate your Business Profile
– Connects with your Facebook Page
– Add a phone number, email or
location for directions
– Toggle between multiple accounts
– Access insights
17. Snapchat geofilters
• Help “brand” the photos your patrons take and
share with their friends and family
• Track usage and reach
• Can be created on Snapchat’s website without
an active Snapchat profile
– Easy to use online tool
– Upload your own designs
18. Snapchat geofilters
• Geofilter design guidelines:
– No logos/trademarks you don’t own or have
authorization to use
– No phone numbers, emails, URLs, QR codes,
social media handles
– No hashtags
– No more than two lines of non-stylized text
– Must be relevant to location
– Must be creative and visually compelling
19. Schedule your social
• Timing and frequency is important:
– On Facebook, engagement rates are 18% higher
on Thursdays and Fridays.*
– The fewest clicks per tweet happen in the
morning (when tweet volume is particularly high),
between 9 a.m. and 1 p.m.*
• Manage multiple social media accounts at once
– Optimize content based on social media network
*According to research conducted by Buffer; April2016
20. Tools for social
• Scheduling:
– Buffer
– TweetDeck
– HootSuite
• Analytics:
– Buffer
– Facebook Insights
– TwitterAnalytics
– Simply Measured
• Creating compelling content:
– Boomerang Video
– Repost App for Instagram
– Layout for Instagram
– Quik Video by GoPro
– Hyperlapse Video
– Pablo by Buffer
– Unsplash
21. Video
• Best practices
– Keep it short!
– Rule of thirds for interviews
– Vertical vs. horizontal video
– Captions
• Equipment
– Phones
– Digital SLR cameras
– Microphones
– Stability
22. Live streaming
• Share authentic, real-life experiences with your followers in-the-moment.
– Facebook shared that people spend more than 3x more time watching a
Facebook Live video on average compared to other videocontent
23. Live streaming
• Popular platforms:
– Facebook Live
– YouTube
– Periscope (Twitter)
– Instagram
• Q&A sessions, launches and announcements, behind-the-scenes preview,
interviews and collaboration sessions, short lessons
24. YouTube: Metadata matters!
• Title
– Be concise, but informative.
• Description
– Include the Who, What, Where, When and How/Why.
– Beware of “the fold.”
– Include clickable hyperlinks to learn more.
• Keyword tags
– Help categorize the content of your video.
– Improve search results and reach new audiences.
• Thumbnail
– Auto-generated vs. custom uploaded.
– Used as a “first glance” at your video.
25. Media Relations — Making the Pitch
• Know your goal.
– Different goals have different approaches
• News releases vs. 1-on-1 pitch.
– News releases reach a mass audience
– News releases make a statement that this is important to your organization
– A 1-on-1 pitch can stand out more and help you build a relationship
• Print vs. television
• There is no exact science. Try different methods.
26. Media Relations — A Good NewsRelease
• Give them the basic facts. Who, what,
when, where and why.
– Succinct
– What do you want them to take away?
• Make it look professional.
– Include your logo
– Include an “about” section on your organization
• Give them a way to get ahold of you.
– Include your email and phone number
– Be prepared for follow-up questions
27. Media Relations — Know Your Message
• Put together high-level talking points with the basic facts.
– Who, what, when, where, why
• Typically no more than one page.
• Draw from talking points during your interview.
– Think of it as a cheat sheet to help you get your message across
• Prepare accordingly based on the medium of print,
television or radio.
28. Media Relations — Going on Camera
• Reference the talking points, but do not feel the
need to memorize them.
• Use props when possible.
• Dress for success: Wear whatever best represents
your brand and what you are communicating about.
• Look at the reporter rather than looking straight into
the camera.
• Have fun!
29. Media Relations — Crisis Communications
• How do you handle a potentially negative story?
– Gather all the information
– Convene decision-makers
– Communicate with key stakeholders
– Know your message, and anticipate questions
– Be as helpful as possible to media
– Build your reputation when times are good