This document outlines the key aspects of digital marketing, including websites, search engine optimization (SEO), social media, email marketing, and blogging. Websites are important as the home for business information and to drive traffic through SEO. SEO involves on-site factors like keywords, meta information, and content as well as off-site factors like building quality backlinks. Social media provides benefits like increased traffic and leads when used properly. Email marketing is still effective when used to share targeted, informative content that drives traffic back to the website. Blogging with fresh, original content helps with SEO and engagement. The presentation provides best practices and strategies for each digital marketing tactic.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Email marketing is not dead! It can be an effective communication tool for nurturing your community of students, staff, and potential recruits and donors. In this session, we will discuss the strategy and benefits behind email marketing and tactics for implementing email marketing campaigns - including how to get started building your list, crafting your message, and measuring your results.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
I was invited to speak at one of the Inventors Society of South Florida, ISSF, monthly meetings about Social Media. We also discussed why it is important to have optimized profiles in the mainstream social platforms, and looked at some of the specifics for getting set up. This presentation also touches on the importance of listening to what users have to say about you, your products and services, your competitors, etc. and how you can leverage those findings to help guide strategy for your social efforts.
Email marketing is not dead! It can be an effective communication tool for nurturing your community of students, staff, and potential recruits and donors. In this session, we will discuss the strategy and benefits behind email marketing and tactics for implementing email marketing campaigns - including how to get started building your list, crafting your message, and measuring your results.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars.
The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you.
It's also not snake oil or pixie dust.
SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
Digital Marketing Strategy for Telfer School of ManagementShouvanik Dey
Digital Marketing, driven by technology has forced a change in the way marketers interact with their customers. Today, people consume digital content at a lightning pace through their phones, tablets, laptops, desktops, and other connected devices. As the world becomes even more ‘connected’ through the internet, digital marketing will likely replace the more traditional forms of marketing due to its lower cost and measurability.
This presentation focuses on digital data to inform and implement different digital marketing strategies for Telfer School of Management. The presentation assesses
their current digital marketing strategy using the publicly available metrics, and identify any gaps vis a vis their competitors.
The presentation clearly defines the problem, offers great analysis, and provides realistic recommendations. The components of the presentation are as follows:
Company Background: The company background and marketing goals of the organization are clearly defined. Important industry and company insights are described along with multiple visuals to show the state of their current digital marketing situation.
Problem statement: The Problem Statement is succinctly stated and is relevant to the key digital marketing issues with the company.
Analysis: The discussion and data used addresses exactly the core issues. The facts are convincingly presented and well-argued considering the organization’s external
environment.
Recommendations: Recommendations are directly supported by the analysis. Each recommendation considers the ability of the senior management team to implement as well as the capacity of the organization to adapt.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
An advisory firm delivering services to the investors may help you in this sector. They use to provide such professionals who give such tips and hints which benefits the traders and help them to achieve the desired success.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars.
The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you.
It's also not snake oil or pixie dust.
SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
You may have heard that having a blog can benefit your business, but what if no-one reads it. This helpful slide deck will explain why having a blog is important along with giving you some ideas on how to find interesting topics to write about and tips on how to get people reading it.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
Digital Marketing Strategy for Telfer School of ManagementShouvanik Dey
Digital Marketing, driven by technology has forced a change in the way marketers interact with their customers. Today, people consume digital content at a lightning pace through their phones, tablets, laptops, desktops, and other connected devices. As the world becomes even more ‘connected’ through the internet, digital marketing will likely replace the more traditional forms of marketing due to its lower cost and measurability.
This presentation focuses on digital data to inform and implement different digital marketing strategies for Telfer School of Management. The presentation assesses
their current digital marketing strategy using the publicly available metrics, and identify any gaps vis a vis their competitors.
The presentation clearly defines the problem, offers great analysis, and provides realistic recommendations. The components of the presentation are as follows:
Company Background: The company background and marketing goals of the organization are clearly defined. Important industry and company insights are described along with multiple visuals to show the state of their current digital marketing situation.
Problem statement: The Problem Statement is succinctly stated and is relevant to the key digital marketing issues with the company.
Analysis: The discussion and data used addresses exactly the core issues. The facts are convincingly presented and well-argued considering the organization’s external
environment.
Recommendations: Recommendations are directly supported by the analysis. Each recommendation considers the ability of the senior management team to implement as well as the capacity of the organization to adapt.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
5 Website Improvements to Make in 5 Minutes (or Less) from ASAE's MMC Confere...Vanguard Technology
Today’s crowded online environment includes mobile experiences, social traffic and changing search technologies that call for more care and feeding than “throw it on the web and forget about it.” This quick hitting session equipped association communicators with the tools and techniques to practically and methodically turn their website into the most effective communications tool in their toolbox.
Presented at ASAE's 2014 Membership, Marketing and Communications Conference
An advisory firm delivering services to the investors may help you in this sector. They use to provide such professionals who give such tips and hints which benefits the traders and help them to achieve the desired success.
PROGETTO Sal.Sa. (Salviamo la Salute) REGIONE MOLISE - E GOV 2015Alberta De Lisio
Gli inverni molto rigidi e le estati molto calde sono un pericolo per anziani, disabili, persone sottoposte a cure sanitarie cicliche. Il territorio molisano, pur se piccolo, presenta criticità legate alle strade e alla constatazione che, in molti, soprattutto anziani, ma, ultimamente, anche giovani famiglie che, a causa degli aumenti di prezzo di vendita e/o di locazione, si trovano costretti a scegliere la periferia piuttosto che il centro città, vivono in case isolate.Le condizioni meteorologiche sempre più precarie e con sbalzi repentini di temperatura che, negli ultimi anni, sembrano aver dimenticato le mezze stagioni ed essersi concentrate esclusivamente su inverni rigidi ed estati afose, rappresentano un vero pericolo per la salute dei cittadini. La gestione delle ondate di calore, delle improvvise e copiose precipitazioni nevose unite a temporali che sfociano in vere e proprie alluvioni con straripamenti di fiumi e ruscelli anche per colpa dell’uomo che, giorno dopo giorno, diventa sempre più insensibile verso la natura e il rispetto per l’ambiente, può causare non pochi problemi al lavoro di quanti, medici, paramedici, personale di primo soccorso e impiegato in associazioni di volontariato, svolgono quotidianamente la propria attività prendendosi cura delle persone che vivono situazioni di disagio e/o di rischio per la propria salute.È per tale ragione che, in vista del prossimo inverno, è intenzione della Regione Molise - Direzione Area Terza – sviluppare un’applicazione mobile per Android e iOS (il cui nome sarà proprio Sa.l.Sa) contenente la mappatura di tutti coloro che necessitano di cure o di trasporto in strutture ospedaliere o specializzate per effettuare prestazioni cicliche, soprattutto in occasione di eventi atmosferici (afa, precipitazioni nevose abbondanti, alluvioni, etc.), che, inevitabilmente, si scontrano con le criticità che presenta il territorio molisano, quali, a titolo esemplificativo, strade impervie e pericolose nonché abitazioni che, come nelle piccole realtà, si trovano in periferia e, quasi sempre, in zone non facilmente raggiungibili e spesso isolate.Si tratta di uno strumento di forte rilevanza sociale destinato al personale impiegato nei centri di intervento e di primo soccorso, alle forze dell’ordine, alle associazioni di volontariato, alle Prefetture nonché alle amministrazioni comunali.
Actionable Social Media for the Call CenterUpstream Works
This presentation will break social media into several components and give the contact center professional some specific areas to think about when developing a social media strategy.
חמישים טיפים לאפקטיביות פיננסית - חלק א ו-בyanivgi
עת לעשות...
מצגת זו נכתבה מתוך רצון לשתף את הטיפים הכלכליים המוצלחים ביותר שגיליתי לאור האתגרים הכלכליים הרבים שאנו חווים בתקופה זו
גם אם תרמתי בעצה אחת טובה שעזרה לשיפור העתיד שלך יהיה בזה שכרי
רצוי ומומלץ להעביר הלאה!!! - אתה מוזמן לשתף לאנשים שיקרים לך
חלק א' ו-ב' של המצגת: הגדרת מטרות והגעה לתקציב מאוזן
****מומלץ להוריד למחשב ע"מ לראות הערות למימוש****
---------------- עוד בהרחבה --------------------------
במצגת זו אני חושף מתכונים פשוטים ובדוקים לחסכון כסף והשקעתו, שנאספו במשך שנים, מוינו, סוננו ונבדקו
5 שלבים להצלחה:
• הגדר מטרות
• הגעה לתקציב מאוזן
• החזר חובות
• חיסכון ובניית הון עצמי
• מינוף הכסף
המצגת כוללת 4 חלקים
חלק א' ו-ב' של המצגת: הגדרת מטרות והגעה לתקציב מאוזן
חלק ג' של המצגת: חיסכון ובניית הן עצמי
חלק ד' של המצגת: מינוף הכסף
בע"ה עשו והצליחו
Increasingly online databases are being used for the purpose of structure identification. In many cases an unknown to an investigator is known in the chemical literature or online database and these “known unknowns” are commonly available in these aggregated internet resources. The identification of these types of compounds in commercial, environmental, forensic, and natural product samples can be identified by searching against these large aggregated databases querying by either elemental composition or monoisotopic mass. We will report on the search approaches that we offer on aggregated compound databases hosted by the Royal Society of Chemistry and how these resources can be used for the purpose of structure identification.
Next generation architecture examination for Mass Notification System(MNS) co...IJERA Editor
The abstract should summarize the content of the paper. Try to keep the abstract below 200 words. Do not make references nor display equations in the abstract. The journal will be printed from the same-sized copy prepared by you. Your manuscript should be printed on A4 paper (21.0 cm x 29.7 cm). It is imperative that the margins and style described below be adhered to carefully. This will enable us to keep uniformity in the final printed copies of the Journal. Please keep in mind that the manuscript you prepare will be photographed and printed as it is received. Readability of copy is of paramount importance.
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
Social media and content marketing is as relevant to industrial companies as it is to consumer-oriented businesses in achieving high search engine rankings. The presentation outlines what businesses should know about SEO, content marketing and social media as they plan their 2014 Internet marketing strategy.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash!
Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/
BizzyWeb Presents: Online Marketing Basics for 2014Dave Meyer
BizzyWeb presents Online Marketing 2014, an overview of everything you need to know about marketing on the Web and Social Media. We cover Web and SEO basics, Facebook, LinkedIn, Twitter, Google Plus, Pinterest and tips for online security and how to set a fantastic strategy that works for you! When you're done you'll know how to Generate Buzz Without Getting Stung.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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2. Foundations of Internet Marketing
• Website
• Search Engine Optimization
• Social Media
• Email Marketing
3. Important Definitions
• Inbound Marketing - advertising through:
– Blogs and podcasts
– Video and eBooks
– Email newsletters and whitepapers
– SEO and social media marketing
• Search Engine Optimization (SEO) - the process of
affecting the visibility of a website or a web page in a
search engine's "natural” or un-paid (organic) search
results.
5. Why Are Websites Important?
• Home for all business information
– Products and services
– Staff and company history
– Location(s) and contact information
• Your 24/7/365 salesman
• Drive business through SEO
• Drive business by using website URL in “traditional
marketing” mediums (print, billboard, etc.)
7. Good or Bad?Clean and
concise
navigation
Calls out
main focus
Highlights
benefits
Leads into
the rest of
the site
8. Elements of “Good” Website Design
• Clean design with eye-catching graphics
• Clear and intuitive navigation
• Informative (and original) content
• Pages do not extend too far “beyond the fold”
9. Best Practices for Website Content
• 300 – 400 unique words per page
• Proofread!
• Keep it interesting
– Use subheadings
– Utilize bullet points
– Helpful graphics
• One page per topic/service area/product
• Write for people, not for search engines
11. Why is SEO Important?
• 75% of users never scroll past the first page of search
results
• SEO leads have a 14.6% close rate; outbound leads
(direct mail or print) have a 1.7% close rate
• Search beats social media by 300% when it comes to
driving traffic to websites
13. Keyword Research
• 2- 3 keywords per page
– Choose based on page relevance
– Use Excel to “map” keywords to pages
• Mix short and long-tail keywords
– Short: “Digital cameras”
– Long: “Canon power shot digital camera”
16. Benefits of Blogging
• Google LOVES fresh content
• Blogs = more pages indexed
• More pages indexed = more traffic
• More traffic = more leads
• More leads = more business!
17. Blogging Ideas
• Company news
– Announce a new client/division
– Interview a new hire
• Industry news
• How-to guides
• Top 10 lists
• Photos around the office
18. Building Quality Backlinks
• Share blogs/pages via social media
• Press releases
– Only write press releases when you have news
– Distribute to journalists/reporters in your niche
20. Improving Local SEO
• Add photos and videos
• Encourage your customers to leave reviews on your Google+
Local page
– Don’t post fake reviews
– Don’t remove negative reviews (respond to them)
– Don’t post negative reviews about competitors
23. Benefits of Social Media for Business
• 64% of Twitter users and 51% of Facebook users
are more likely to buy the products of brands
they follow online.
• 50% of shoppers have made a purchase based on
a recommendation through a social media
network
• Facebook shares have the greatest influence on
Google search rankings in the U.S.
24. Increasing Social Media Engagement
• Hold contests or random drawings
– Photo/video contests
– Sweepstakes
• Types of posts
– Links to your site/blogs
– “Like if..” posts
– Questions
– Polls
25. Building a Fan Community
• Like/follow other businesses on
Facebook/Twitter
– Respond to and/or share their content
– Reach out to partner for cross-promotion
• Don’t just share your own content
– Share links within your industry
– Tag authors/publishing brands
• Talk TO your fans, not AT them
27. Email Marketing is NOT Dead
• A 2012 survey of consumer channel habits
and preferences found 77% preferred to
receive permission-based promotions via
email
• Email marketing pieces should be:
– Targeted
– Informative
– USEFUL
28. Building a Qualified Database
• NEVER buy an email list
• Place an email newsletter signup form on your
website
– Place in a prominent location
– Promote in blogs and on social media
• Give people a REASON to receive your emails
29. Crafting an Email
• Short and concise subject
• Content ideas
– Use recent blogs posts from your site
• Drives traffic back to your website
• Summarize 3 – 4 blog posts, include images, and link each
back to your website
– Share a new page on your site (new products,
services, etc.)
• Include social media links (with
giveaways/contest information)
