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Crawford,unit 2
- 1. Social Media to boost your business
- 2. What is Social Media • Communication via electronic device • Sharing of information • Communication around the world • Information is immediate
- 3. The Value of Social Media • Increase revenue • Find your specific demographic • Increase client base • Get your brand noticed
- 4. Types of Social Media Social Networks Blogging & Microblogging Bookmarking Sites Media Sharing
- 5. Social Networks • Facebook, Linkedin • Connect and share information • Profiles • Communication tools
- 6. Blogging and Microblogging • Twitter • Small amount of information • Frequent updates to all subscribers
- 7. Benefits • Getting your brand noticed • Increase revenue • Little to no expense • Gain new clients • Inform current clients
- 8. Conclusion • Grow business • Gain exposure • Get your brand noticed • Boost sales
- 9. References • Arundhati, P. (n.d). Social media poses huge opportunity and risk for corporate world. Finance & Commerce (Minneapolis, MN), • PULLEN, J. (2011). DOLLARS, SENSE AND SOCIAL MEDIA MARKETING. Entrepreneur, 39(6), 59-61
Editor's Notes
- Social media is the communication that takes place on electronic devices such as computers, tablets and cell phones. It allows the sharing of information, pictures, text, video all over the world. The information shared is happening immediately. The information can be shared as quickly a uploading a video and clicking enter.
- The value of social media to your business is reaching out to more clients and finding your specific demographic. Social media has been a proven generator of revenue by reaching clients you may not have been able to in the past. (Pullen, 2011) While companies don’t have control over all content entered by their customers, it has the ability to connect with them, like never before, to shape their brand around their customers wants and needs. (Arundhati)
- There are several different types of social media, social networks such as Facebook and Linkedin, blogging and microblogging, such as twitter, Bookmarking sites like Pinterest and media sharing such as YouTube. Not all of these will be right for your business. As an IT company you will want to reach to current and potential clients using media that would allow you to best demonstrate what services you could provide for your clients and reach out to them and understand their needs.
- Social networks such as Facebook and LinkedIn allow companies to reach out to clients and display information about themselves and get to know their clientele. These sites allow companies to create a profile, which gives potential clients a picture of the company. They also offer multiple communication tools which allow them to communicate back and forth with clients and understand their needs. These sites have been used by other companies to tweak their products to meet the wants and needs of the general public. While these sites also allow clients to leave negative communication, the benefits far outweigh the risks.
- Site like Twitter is a microblogging site that gives short, frequent updates. It allows you to reach a greater audience than sites like Facebook. Twitter reaches all that subscribe. The site allows user to send short text-like messages to all user. This is a great advantage to companies who want to advertise a new product or service.
- Social Media has many benefits for your company. It will get your brand out there and noticed. You can gain new clients and keep the ones you already have. There is little to no expense to using social media and it is a fantastic way to increase revenue and boost sales. Social media has very few draw backs for a company that is conscience of it actions and public relations. If your have a strong customer service, your company can fleurish with social media.
- In conclusion, social media will be an asset to your company. You will be able to grow your business and gain exposure. Advertise your brand and boost your sales. Social media can be a giant boost to your company and help bring it into the 21 century. You will introduce your product and services to new clients and create positive interactions with your clients.