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Social media strategy
This document outlines the key components of developing an effective social media strategy, including conducting a situation analysis, competitor analysis, defining goals and target audiences, developing an online value proposition, selecting tactics, and creating a content strategy with reporting. The presentation covers assessing a brand's current social media interactions, platforms used, and demographics as well as identifying strengths, weaknesses, opportunities, and threats. Competitors are analyzed based on their online presence and consumer perceptions. Specific, measurable goals are recommended along with tactics to engage audiences and generate leads, traffic, sales, or branding.
Social media strategy
- 1. By: Ahmed basyouney SOCIALMEDIA STRATEGY
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- 3. WHAT’S THE MEANINGOF SOCIAL MEDIA?
- 4. WHAT’S THE MEANINGOF SOCIAL MEDIA?
- 5. WHY BRANDS ORCOMPANIES CARE ABOUT STRATEGY?
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- 7. SITUATION ANALYSIS 1. Howdo they interact with the brand? 2. The platform/s used. 3. Demographic breakdown. 4. What are the top social media Channels used by key players in your industry/region?
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- 9. COMPETITOR ANALYSIS • Listyour competitors • Where can you Find them online? • What’s their activities online? • What’s their SWOT? • How consumers perceive them?
- 10. WHAT’S YOUR GOAL? 1.Specific. 2. Measurable. 3. Achievable. 4. Realistic. 5. Time based.
- 11. WHAT’S YOUR GOAL? 1.Lead Generation. 2. Engagement. 3. Increase Traffic. 4. Increase Sales. 5. Branding.
- 12. TARGET AUDIENCE • Gender. •Demographic. • Age. • Marital statue. • Interest. • Byer persona. • Behavior.
- 13. ONLINE VALUE PROPOSITION(OVP) For Example: • Entertain Me • Help me do my job • Make Me Look Good • Help Me Develop • Help me Select or use products
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- 15. CONTNET STRATEGY 1. Toneof Voice. 2. Time of Engagement. 3. Posting Patterns. 4. Key Brand Message. 5. Appeal/Execution. 6. Product/Service Engagement Weight.
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