The document outlines the various skills and responsibilities of a political campaign manager, including communications strategies using mass media, social media, and email; conducting political research; developing government relations and a campaign platform; speechwriting; fundraising; website development; graphic design; volunteer organizing; and more. The manager disseminated information to thousands of individuals, operated social media profiles, drafted communications, facilitated strategic relationships, and organized numerous aspects of the campaign.

1. Skill
Set
Communications
• Mass
Media
Communication
Campaigns:
Disseminated
professional
communications
to
2,000
+
individuals.
Consisting
of
campaign
contributors,
volunteers,
elected
officials
and
interested
parties.
• Social
Media
Marketing:
Operated
candidate’s
social
media
profiles,
(Facebook,
twitter,
Instagram),
to
display
candidate’s
involvement
with
community,
their
attendance
of
events,
political
public
statements,
campaign
updates,
addressing
of
questions
from
the
public,
recruiting
volunteers,
raising
awareness
of
the
candidate’s
personal
brand,
and
organizing
events.
Drafted
professional
social
media
posts
on
behalf
of
candidate.
• Executive
Communications
Managed
candidates
personal
and
professional
email
accounts.
Wrote
professional
emails
on
behalf
of
candidate.
Reached
out
to
neighborhood
leaders,
non-­‐profit
executives,
elected
officials,
and
the
business
community,
on
behalf
of
the
candidate.
Campaign
Strategy
• Political
research
Conducted
research
regarding
the
main
issues
facing
the
candidate’s
community.
Compiled
information
on
the
demographics
of
the
community,
to
draft
an
appropriate
strategy
for
engagement.
Gathered
data
on
past
elections
and
candidates
in
the
community,
to
learn
from
their
mistakes.
• Government
Relations
Strategy
Facilitated
strategic
relationships
with
other
community
leaders.
Acted
as
a
mediator
in
the
event
of
a
conflict
of
interest
or
miscommunication.
Organized
public
appearances,
as
well
as
speaking
engagements,
at
events
and
organizations.
Secured
endorsements
and
public/private
support
from
elected
officials,
community
members,
and
organizations.
• Campaign
Platform
Through
extensive
research
and
the
service
of
political
advisors,
wrote
a
comprehensive
campaign
platform
to
be
used
as
the
candidate’s
main
initiatives.
Compiled
topic
notes
for
candidate.
Informed
the
candidate
on
current
events
and
potential
issues.
Public
Relations/Fundraising
Advising
• Speech

2. Skill
Set
Wrote
talking
points
and
speech
scripts
for
speaking
engagements
and
public
events.
Provided
speech
coaching
and
assisted
with
practice
runs
before
each
speech.
Presented
open
and
honest
feedback
regarding
speeches,
in
order
to
enable
improvement.
• Personal
Brand
Consulting
Attended
all
public
appearances
with
candidate,
to
ensure
that;
all
goals
for
that
event
are
met,
ensure
he
doesn’t
answer
any
questions
that
could
jeopardize
his
candidacy,
he
stays
on
topic
and
doesn’t
say
or
do
anything
to
contaminate
his
public
appearance,
introduce
him
to
people
of
interest,
take
pictures
for
social
media
marketing.
• Fundraising
/
Event
Coordination
Organized
all
of
candidate’s
events
and
fundraisers.
Reached
out
to
organizations
and
constituents
for
personal
donations.
Set
up
candidate
with
a
fundraising
website
on
a
crowd-­‐funding
platform.
Content
Marketing/
Web
Development
• Website
Designed
and
developed
a
campaign
website
displaying
the
Candidates
Bio,
Campaign
Platform,
List
of
Events,
Contact
Information,
How
to
Get
Involved
or
Donate,
and
a
List
of
Endorsements.
I
maintained
the
website,
conducted
all
updates,
and
changes
upon
request.
• Graphic
Design
Designed
multiple
political
mail-­‐outs
sent
to
the
candidate’s
community.
Designed
lawn
signs
used
to
place
on
supporters
homes,
businesses
and
frequented
neighborhood
hotspots.
Designed
handouts,
door
hangers
and
fliers
for
candidate.
Volunteer
Organizing
• Precinct
Organizing
Obtained
political
precinct
data
and
organized
it
to
be
used
by
volunteers.
Organized
the
precincts
by
odds/evens,
order
of
streets,
and
quality
of
voter
turn
out.
Printed
out
maps
and
compiled
the
printed
precincts
into
folders
for
easy
use.
Created
a
list
of
talking
points
for
volunteers.
• Volunteer
Training/Organizing
Facilitated
training
engagements
with
local
community
and
union
volunteers.
Taught
volunteers
how
to
read
the
precinct
information
and
communicate
to
potential
voters.
Answered
all
questions
and
concerns
regarding
volunteering.