Exploring social media as a fundraising tool is an exciting new technology and resource for nonprofit organizations. This presentation is geared towards those brand new to the ideas and concepts in web 2.0 or social media tools. For more information, contact Emily at edaconsulting@gmail.com.
Making Event Participants More Successful with Social Media Toolsmcdavis7
It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.
In Module 1, you will learn the basics of searching government websites that will prepare you to perform civic engagement activities. In addition, you will learn to search the websites to get information about services and other information you may need. Community organizations often need to know how to search government websites for information and/or data on community issues. Upon completion of this module, you will be able to:
Define civic engagement.
Search the City of Chicago website for information.
Review school report data on the Illinois State Board of Education website.
Access election results.
Use CPD CLEARMAP to access neighborhood reported crime data.
Search the Cook County website for healthcare service information.
Use CTA Bus Tracker to determine bus arrival times for specific bus stops.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
Exploring social media as a fundraising tool is an exciting new technology and resource for nonprofit organizations. This presentation is geared towards those brand new to the ideas and concepts in web 2.0 or social media tools. For more information, contact Emily at edaconsulting@gmail.com.
Making Event Participants More Successful with Social Media Toolsmcdavis7
It’s common knowledge that nobody is raising money through Twitter or Facebook, right? Wrong. Several organizations have successfully increased their event revenues by giving tools their participants to reach out to donors via social media. This session will review statistics and summary recommendations from a research project jointly developed by Blackbaud and Charity Dynamics to understand how social networking tools from Facebook, Twitter and YouTube can extend Friends Asking Friends and raise more money for your fundraising events.
In Module 1, you will learn the basics of searching government websites that will prepare you to perform civic engagement activities. In addition, you will learn to search the websites to get information about services and other information you may need. Community organizations often need to know how to search government websites for information and/or data on community issues. Upon completion of this module, you will be able to:
Define civic engagement.
Search the City of Chicago website for information.
Review school report data on the Illinois State Board of Education website.
Access election results.
Use CPD CLEARMAP to access neighborhood reported crime data.
Search the Cook County website for healthcare service information.
Use CTA Bus Tracker to determine bus arrival times for specific bus stops.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.
A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of Social Media use by Youth and Youth Workers and looking at developing a Social Media strategy for Youth workers.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
From Working Across Generations to Liquid Leadership, harnessing multi-generational leadership is a clear and present priority. Four generations in the workplace present a challenge for getting the most out of each generation to serve your mission.
Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join HUB Boulder and EDA Consulting for Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership. In this training you will:
• Understand leadership dynamics and challenges among the four generations.
• Identify strategic and attainable solutions to bringing the gap among generations.
• Find a more inclusive approach to working with next generation leadership.
• Learn how to best motivate staff leadership across generations.
Presented for Impact Hub Boulder in August 2013
On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.
A high-level introduction to Social Media to Youth Workers presented at the September Bankstown Workers with Youth Forum hosted by Bankstown Council. Contents: Overview of Social Media, Examples of Social Media use by Youth and Youth Workers and looking at developing a Social Media strategy for Youth workers.
Presented at the California Association for Local Economic Development (CALED) Annual Conference.
Summary: Curious how to use social media to achieve your economic development goals? Learn what tools are out there, how to match your goals up with the social media vehicle that makes sense for you, and get technical knowledge on set-up and maintenance of a social media strategies.
Speakers:
• Nancy Manchester, Economic Development Program Specialist, City of Santa Rosa
• Meaghan Mitchell, The Fillmore Community Benefit District, San Francisco
• Anatalio Ubalde, CEO, GIS Planning Inc. & ZoomProspector.com
• Barry Waite, Business & Employment Development Manager, City of Carson
You can add the economic development Facebook app at http://www.Facebook.com/ZoomProspector
From Working Across Generations to Liquid Leadership, harnessing multi-generational leadership is a clear and present priority. Four generations in the workplace present a challenge for getting the most out of each generation to serve your mission.
Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join HUB Boulder and EDA Consulting for Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership. In this training you will:
• Understand leadership dynamics and challenges among the four generations.
• Identify strategic and attainable solutions to bringing the gap among generations.
• Find a more inclusive approach to working with next generation leadership.
• Learn how to best motivate staff leadership across generations.
Presented for Impact Hub Boulder in August 2013
From Working Across Generations to Liquid Leadership, harnessing multi-generational leadership is a clear and present priority. Four generations in the workplace present a challenge for getting the most out of each generation to serve your mission.
Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join HUB Boulder and EDA Consulting for Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership. In this training you will:
- Understand leadership dynamics and challenges among the four generations.
- Identify strategic and attainable solutions to bringing the gap among generations.
- Find a more inclusive approach to working with next generation leadership.
- Learn how to best motivate staff leadership across generations.
Energy Efficiency From the Shop Floor to the Top Floor
Read more: http://www.greenbiz.com/buildings/research/report/2010/03/31/energy-efficiency-shop-floor-top-floor#ixzz0p7i6BvZ1
Colorado Behavioral Healthcare Council Conference 2013
Join in this workshop to learn the purpose and value of social media to better serve your mission and stakeholders. Participants will learn social media strategy, planning, and policy fundamentals to serve organizational goals. You will leave with critical building blocks for using social media including how HIPAA impacts implementation and policies.
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Presented at the BoardSource Leadership Forum October 2014
Social media is everywhere, and it’s here to stay. But how does it mix with governance? In this session, Emily Davis will discuss the importance of social media fundamentals, planning, and policies to effective governance. It may seem that governance and social media aren't connected, but what you don't know can hurt you. Social media is an asset to any organization, and, as a board leader, you need to be knowledgeable of the resources that will help your organization thrive.
What is social media? What is web 2.0? Why should I care and how is it going to impact my bottom line? Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. EDA Consulting is hosting a low-cost webinar to show you just what these tools are, how you can use them, and how to connect them directly to fundraising and communications.
Using social media is just one tool for developing you fundraising and communications strategy. They are an entry point and can be used as part of a larger plan to help you achieve your funding goals. We will look at models such as Students for a Free Tibet and the Obama campaign as prime examples of how organizations can raise tens of thousands and even millions of dollars through social media. Just like that crazy thing called the internet, it looks as though social media is here to stay, so take a short time to learn more about it from the comfort of your own computer.
Emily Davis will facilitate the training, answer your questions, and help you to walk away with a clearer sense of what this whole social media concept is and how it can benefit you and your organization. For more details visit the EDA Consulting website. You will receive call in and log in instructions in your confirmation email and the day before the webinar.
Does your organization have an online presence, but need to learn more about effective use of social media? Is your board struggling with roadblocks around oversight and implementation of community outreach using social media? Join BoardSource for this webinar where we will explore social media myths and learn the foundational concepts in using any social media channel. Participants will hear how to best implement social media activity through board engagement, committee involvement, hiring the best digital communications consultant, and measuring your successes.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Presented at the Colorado Nonprofit Association Fall Conference 2014 #fallconf14
Identify your organization on the social media path continuum to take active steps to success. Using Beth Kanter's social media theory of Crawl, Walk, Run, Fly, examine social media opportunities to serve organizational goals.
Social Media & Social Networking for Nonprofit Organizations: What? Why? How?Church Pension Group
This plenary session from Rutgers Business School's 2010 Nonprofit Leadership Certificate Program offered both established and emerging nonprofit leaders an overview of what social media is, why many nonprofit organizations are choosing to use it, and some tips on how to go about implementing or enhancing their organizations' social media presence and practices. Additionally, the presentation links to a page of valuable resources that may be useful to nonprofit organizations who are exploring, creating, or enhancing their social media presence.
Critical components of nonprofit board governance are determining strategic direction and providing oversight. While strategic planning falls squarely within these responsibilities, is often dreaded and misunderstood by nonprofit boards. With the right process it can actually increase board engagement and even be (dare we say) fun. Your strategic plan is the roadmap for programmatic and financial sustainability; don't take shortcuts that can sabotage your efforts. Go beyond a basic work plan or one-day, self-led retreat and learn the most effective processes and practices for strategic planning success.
Whether you are veteran nonprofit board member or are joining a board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
Governing roles and responsibilities.
Various “hats” board members wear and when to wear each one.
Clearer roles, expectations, and commitments of board and staff in organizational leadership.
Strategies for effective recruitment and retention of boards.
Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member and create engagement within the board.
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
Presented for Nonprofit Day Conference 2019 (Colorado Springs)
During this session, dive deeper into the practices of high performing boards such as constructive partnership, effective committee and organizational structure, and tips for meeting facilitation. Identify specific ways to sharpen the governance tools in your toolbox to make board work more intentional and rewarding.
Your nonprofit Board of Directors plays a critical role in nonprofit leadership and sustainability. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness, therefore better serving the organization’s mission. During the board training, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of the board in ensuring necessary financial and human resources (e.g. fundraising and chief executive oversight and support)
• Organizational and board lifecycles
Participants will receive templates, checklists, and resources for implementation following the training. Governance trainings provide a unique and important opportunity for board members’ professional development and investment in the organizational mission.
The array of foundations can be distilled into two categories – operational and grantmaking foundations. Grantmaking foundations, whether private or community, have unique demands on their missions and their boards. Healthy and intentional governance leadership at foundations, like any nonprofit organization, is essential for successful service to the mission.
Whether you are part of a family foundation, a corporate foundation, or your local community foundation, join this webinar to take a closer look at governance essentials for grantmaking foundation boards and learn how to set the board up for success. We will explore key findings from Leading With Intent, BoardSource’s governance index, to identify trends in foundations’ board performance and impact. Combining current trends with established best practices in governance, learn what is needed for your board to thrive.
Whether you are interested in joining a board, you are a first-time board member, or are a veteran board member, ensuring necessary financial resources for nonprofits is critical. There is so much more to the “F” word (fundraising) than asking for money. Join in this online conversation to learn about:
• The role of fundraising in governance excellence
• Board and staff roles in securing revenue
• Strategies for board ambassadors to serve the organization’s mission
• Fundraising policies and practices
Presented as part of the Adobe corporate responsibility program
A critical component of board governance is overseeing the organization and determining its strategic direction. Strategic planning is more than a work plan for the organization. Learn how organizations can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.
Board members play a critical role in ensuring necessary resources – both human and financial – for any organization, however breaking down exactly what that means is often a mystery. Experience how to leverage the board ambassador role for ensuring financial resources and healthy processes for recruiting and engaging current and prospective board members.
The facilitated discussion will provide board and staff with information on:
• Nonprofit governance roles and responsibilities
• Shared leadership roles between board and staff
• The comparison between corporate and not-for-profit boards
• Strategies for serving as an ambassador to raise funds
• Specific tools for a strong board building cycle
Join this interactive session for the HomeAid Colorado board on best practices and strategies for strengthening current practices and setting the board and the mission up for success.
The power of YNPN is the network of individuals – current chapter members and leaders as well as the alumni. YNPN chapters are always transitioning and can learn a great deal from leveraging the knowledge, experiences, and legacy of alumnus in their community.
Join Emily Davis, chapter leader from YNPN Denver and YNPN San Diego, who will share her experiences and recommendations for alumni engagement. Learn from other chapters and offer successful strategies of engagement.
Understanding shared governance responsibilities of a nonprofit board and executive director can be a tricky balance. The executive director serves as the liaison between the board and staff and the board sets organizational direction, provides oversight, and ensures necessary resources. Dive further into the board’s role and relationship with the executive director to find a successful partnership including:
• Guidelines for and examples of sharing leadership
• Board’s role in supporting and evaluating the executive director
• Keys to a strong board chair and executive director working relationship
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join BoardSource to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on
the fundraising process
the role of the board in fundraising
strategies for serving as an ambassador to raise funds
shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join us to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on:
• The fundraising process
• The role of the board in fundraising
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the PS-S mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for PS-S. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond an elevator pitch to support specific fundraising campaigns and efforts at PS-S.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the Swift Youth Foundation mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for Swift Youth Foundation. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at Swift Youth Foundation.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
The Voices Carry Child Advocacy Center’s Board of Directors plays a critical role in nonprofit leadership. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness. During the board retreat, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of ambassadorship in ensuring necessary resources
• Recruitment and engagement strategies for success
• Meeting facilitation and committee structure for maximum efficacy
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the retreat. This governance retreat provides a unique and important opportunity for board members’ professional development and investment in Voices Carry Child Advocacy Center’s mission.
Join BoardSource Senior Governance Consultant Emily Davis in a facilitated training to examine the critical elements of governing roles and responsibilities. Defining common language, expectations, and shared accountability around governance best practices will best serve McREL’s mission and future.
Matching McREL’s board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole. Participants will receive templates, checklists and related materials for implementation of knowledge shared during the training.
Learning Outcomes:
- Grasp foundational governing roles and responsibilities.
- Understand hats you wear as a board member and when to wear each one.
- Outline shared leadership activities between board and staff.
- Explore strategies for effective board recruitment and engagement
One of the challenges in board governance is a strong and strategic recruitment process. How can you find the right board members? How many board members do you really need? What steps do you need to take to find the best board members for your organization? How can you design a process that will foster a more inclusive board culture?
Once you’ve recruited rock star board members learn tips, tricks and tools for engagement and effective communications. Engage in discussion about addressing conflict, effective and accountable meeting facilitation – all strategies to set your board apart from the rest and keep great board members serving your mission.
Serving on a board of directors is a critical element of nonprofit leadership, however most board members do not know how to best fulfill their roles and organizational expectations. Leveraging best practices and innovative strategies can create and support an engaged, effective board. Join us for a discussion on governance best practices that will help you better:
• Grasp governing roles and responsibilities.
• Understand hats you wear as a board member.
• Understand board and committee structures.
• Manage effective meetings and communications.
• Outline recruitment and retention efforts.
Attendees will receive templates, checklists and related materials for implementation of knowledge shared during the workshop. Join in the discussion to learn how to best serve the organizational mission and board expectations.
One of the challenges in board governance is strong recruitment. Join us for this session to learn tips, tricks, and tools for recruiting new board members.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Social Media as a Fundraising Tool (VFRI)
1. SOCIAL MEDIA AS A FUNDRAISING
TOOL
Emily Davis, MNM, CGT
EDA Consulting LLC
@edaconsulting
#nextgendonors
2. TURN ON YOUR TECH
Follow the
conversation…
@edaconsulting
#nextgendonors
#fundraising
#philanthropy
#socialmedia
#nonprofit
7/19/13 emilydavisconsulting.com
3. THE POWER OF SOCIAL MEDIA
7/19/13 emilydavisconsulting.com
4. 30 Second Challenge
Your name, organization, title/role
One fundraising success
One question about using social media for
fundraising
7/19/13 emilydavisconsulting.com
5. UNDERSTANDING SOCIAL NETWORKS
“Organizations don’t have to create…
social networks; they exist all around
us in a variety of forms. Networked
Nonprofits strengthen and expand
these networks by building
relationships within them to engage
and activate them for their
organizations’ efforts. Networked
Nonprofits also know how to
identify, reach, and cultivate the
influencers in their social
networks, which is the key to growing
very big quickly and inexpensively.”
(Fine and Kanter, 2010)7/19/13 emilydavisconsulting.com
6. WHAT ARE YOU SCARED OF?
7/19/13 emilydavisconsulting.com
7. WHAT STINKS ABOUT SOCIAL MEDIA?
Loss of control
Time investment (training,
maintenance)
New communication
structure
Ideas and opinions that
are shared may change
over time
Getting staff/board
investment in new
technology
Transparency
7/19/13 emilydavisconsulting.com
10. CRAWL
CHARACTERISTICS AREAS OF
IMPROVEMENT
FIRST STEPS
Not using social media
consistently
Resistant to change
Struggle with control
Need basic marketing
plan (i.e. branding, print
materials, online
outreach, etc.)
Leadership-driven change
in culture to adopt online
engagement
1. Develop communications
strategy (audience, goals
& objectives, etc.)
1. Listen & develop online
presences
1. Leadership initiated
discussion about
engagement
7/19/13 emilydavisconsulting.com
11. WALK
CHARACTERISTICS AREAS OF IMPROVEMENT FIRST STEPS
Using 1 or more social
media platforms, but
not consistently
Online presence
connected to
marketing goals
Learn & use best practices
Focus on 1 – 2 social media
platforms
Need to link to campaign,
program(s), objective(s)
Need to link goals,
objectives, and activities
Need to identify audiences
Collect data for
measurement
1. Low-risk pilot program
to demonstrate ROI
1. Build implementation
capacity internally
1. Create/revise social
media policy
1. Integrate and document
measurement data
7/19/13 emilydavisconsulting.com
12. RUN
CHARACTERISTICS AREAS OF
IMPROVEMENT
FIRST STEPS
Strategic use of multiple
social media tools
Part time or full time staff
for digital communications
Board using social media in
governance
Social media usage
integrated throughout org
Has developed relationships
& technology integration
Need more
sophisticated
measurement tools
Find ways to increase
more involvement from
staff across the
organization
1. Social media staff trains
& coaches other org staff
1. Research more
sophisticated
measurement data,
tools, and processes
1. Evaluate, revise
strategies
1. Share success stories
with other orgs
7/19/13 emilydavisconsulting.com
13. FLY
CHARACTERISTICS
Embracing culture of learning
Use social media data to help the leadership guide decisions
Demonstrate clear and compelling results
Networked with other organizations showing similar success
Internalized social media communication best practices including:
Strategy
Implementation
Integration
Evaluation
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14. TEN TIPS FOR USING SOCIAL
MEDIA
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15. 1. OUR COMMUNICATIONS TOOLBOX
Traditionalists
Postal Mail
Phone calls
Boomers
Television
Facebook
Email
Generation X
Websites
E-
newsletters
Email
Millenials (Gen Y)
Social
Media
Websites
Mobile
Generation Z
???
Every generation teaches us new technology… adapt or die!
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16. “This is not the first time that nonprofit
organizations and fundraisers have
had to adapt to new technologies.
The radio, television, newspapers,
telephones, fax machine, and direct
mail have all affected how we raise
money. Some of the new methods
that have evolved are more
successful than others, and not all
of them have been used with equal
success by all nonprofits.”
- Ted Hart and Michael Johnston in
Fundraising on the Internet
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19. 4. TWO – WAY STREET
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20. NEW DONORS
direct mail, events
ANNUAL DONORS
Direct appeals, volunteer
involvement
MAJOR DONORS
Personal relationships
Committee and board
involvement
PLANNED GIFTS
Personal relationships &
involvement
Could be anyone!
5. PROSPECTING, CULTIVATION
& STEWARDSHIP
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21. RELATIONSHIPS DON’T CHANGE
• Cultivate, steward, and solicit
• Recognize
• Multi-channel communications
• Meet one-on-one
• Develop ambassadors
• Use social media as
stewardship, not for
solicitation
• Effective database
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22. 6. THE NEXT GENERATION
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23. 7. IT AIN’T FREE
“Many nonprofits
(particularly the smaller
ones) lack the
resources to
communicate effectively.
The Internet offers the
opportunity to cost-
effectively build a
community of
supporters.”
-
ePhilanthropyFoundation.
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24. 8. NOT EVERYONE “DIGGS” SOCIAL
MEDIA
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25. 9. INVESTING IN SOCIAL MEDIA
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26. 10. HAVE A PLAN
Set Purpose(s)
Goals & Objectives
Tools & Strategies
Implementation
Evaluation
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29. WHY IS A BLOG USEFUL?
Face & voice to campaigns
Share org news
Build community
Tell your story
Personal connection
Deepen relationships
Share opinions & personalize
work
Organizational history online
Internal, organizational
communications
Dynamic content
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30. BLOGGING STATS FOR FUNDRAISERS
12 million Americans
blog
Over half of
Americans read blogs
11% blog readers are
more likely to
purchase online then
the average Internet
user
Spend online 6%
more than average
Internet user
Incomes greater than
$75,000
55% more visitors
97% more links to
website – drives
traffic & SEO
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31. SAMPLE BLOG TOPICS
Organizational announcements
Program and organizational successes
News and resources related to organizational
mission – ask permission!
Volunteer/board/client spotlights
Videos and interviews
Call for support – donations, volunteers, board
recruitment
Guest opinions
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32. WHAT IS TWITTER?
Microblogging
Real time access to
info
Succinct
communication (140
characters)
Branding
Marketing & outreach
Education
Online community
Donor engagement
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33. CREATING CONTENT
Ask questions of yourself
Watch what others post about
Ask people what they are
interested in
Follow topics
Retweet!
Blog posts
Website content
Pictures
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34. TWEETRAISING
Twestival: Raised
$250,000 for charity:
water (2009)
Tweetsgiving: $11,000
in 48 hours
Twollars
Tweet4Good
Challenges
Matching gifts
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36. FACEBOOK PAGES
Fans instead of
Friends
Page = Business
profile
Share – badges, thru
profile wall
Applications (i.e.
Twitter)
Event creation
Content shows up on
fans’ walls
Recommended for
businesses, npos, cel
ebrities, brands
Purchase ads for
promotion
Become a fan of other
pages
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37. FACEBOOK CAUSE
46% increase in
online giving between
2008 & 2009
Nonprofits have
raised $26 million
using Causes
Causes can now
publish to news feeds
Portal to your website
Specific calls to action
Project-based
campaigns
Peer-to-peer
fundraising
(birthdays)
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40. WHY USE LINKEDIN?
Groups provide
resources (give
and receive)
Learn from others
Build a network
easily
Recruit people
Share links & ideas
quickly
Provide information
across networks
Education
Access new
audiences
Ask and listen to what
people are talking
about
Promote your mission
Hone your messaging
Low-cost/ FREE!
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42. There is NO judgment about where your
organization falls on the spectrum. Social media
is a process!
Social media is as much art as it is science.
Social media is always evolving – emerging
technology is always changing as is our learning.
Ten Tips to Using Social Media are a foundation
for any social media.
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43. PLEASE DON’T
ONLY ask for money
Speak at your followers
Ignore stakeholder
input
Make it hard to
participate
Stray from or ignore
your plan
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44. 5 THINGS TO DO TODAY
1. Make a plan
2. Watch other orgs
3. Attend trainings &
ask for support
4. Invite participation
5. Support new ideas
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45. SOCIAL MEDIA EXAMPLES
Christopher & Dana
Reeve Foundation
Sierra Club
Livestrong
Foundation
Others?
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46. PRINT RESOURCES
Fundraising and the Next
Generation
The Networked Nonprofit
Measuring the Networked
Nonprofit
I’m on Facebook, Now What?
I’m on LinkedIn, Now What?
Mobilizing Youth 2.0
The Complete Facebook
Guide for Small Nonprofits
Twitter Jump Start: The
Complete Guide for Small
Nonprofits
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