STRATEGICPLANNING:MORE
THANJUSTADOCUMENT
EmilyDavis|©EmilyDavisConsulting2019
BoardSourceSeniorGovernanceAssociate
November2019
A LittleAboutYou…
Name Organizational
Role/Title
Challenge or
Question
WELCOME
Hafsa Miskin
Client Project Manager
Emily Davis
Senior Governance Associate
A LittleAbout Me…
MNM
Regis University
Consulting
Associate
BoardSource
Author
Fundraising
and the Next
Generation
Certified
Charitable Advisor
21/64
Founder
YNPN San Diego,
Global Shapers
Boulder Hub
Executive
Director
National
Hemophilia
Foundation
Colorado
Board Member
Social Venture
Partners,
Association
of Fundraising
Professionals,
YNPN
Facilitator
Certified in
Essential
Facilitation™ &
ToP Facilitation™
Q&A
Does your organization have
a documented and current
strategic plan?
Pre-planning Discovery Retreat(s)
Documentation Implementation
Topics we’ll cover
Board Roles & Responsibilities
SET
Organizational Direction
PROVIDE
Oversight
ENSURE
Necessary Resources
Long term planning
Mission & purpose
Organizational strategy
Revenue strategy/business model
Succession planning
Not micromanagement
Myth #1
A strategic plan can be
created in a one-day
retreat.
The strategic planning process
Environmental
Assessment
• Where are we
now?
Organizational
Direction
• Where should
we be going?
Strategy
Formulation
• How are we
going to get
there?
Planning &
Implementation
• How will we
make it
happen?
IMPLEMENTATIONDOCUMENTATIONRETREATDISCOVERY
Are we ready?
ORG STABILITY EXISTING PLAN PLAN STRATEGIES TIMING
FUNDING
BOARD & STAFF
COMMITMENT
FACILITATION
Myth #2
A self-facilitated
strategic plan is
cheaper and better.
WhoFacilitatesPlanning?
Less money
Understand org best
Can get bogged down in details
More subjective
Time accountability
CONSULTANT
SELF
WhoFacilitatesPlanning?
Objective perspective
Time to commit and compile info
Serve as “bad guy”
Expert
Keeps focus on priorities
Costs $
Board/staff resistance
Less money
Understand org best
Can get bogged down in details
More subjective
Time accountability
CONSULTANT
SELF
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Hiring aConsultant
BUDGET TIMELINE OUTCOMES
PROPOSAL REFERENCES LEADERSHIP
Myth #3
The staff leads the
strategic planning
effort.
Strategic planning roles
DISCOVERY
Planning process
RETREAT(S)
DOCUM
ENTATION
IM
PLEM
EN
TATIO
N
Phase 1: Discovery ( 3- 6 months)
Situational
Analysis
Report
Stakeholder
Feedback
Document
review
Organizational
lifecycle
Environmental
scan
Best practices
Strategic
priorities
DISCOVERY
Planning process
RETREAT(S)
DOCUM
ENTATION
IM
PLEM
EN
TATIO
N
Myth #4
Anyone can successfully
facilitate a strategic
planning retreat.
Phase 2: Retreat(s)
Board education
Review process to date
Facilitated discussion around situational
analysis report
Examine strategic priorities
Various facilitated activities
Board/staff participation
A word on facilitation
Technology of Participation
Essential Facilitation
Participatory decision-making
SWOT
Matrix mapping
Start – Stop – Continue – Change
More!
DISCOVERY
Planning process
RETREAT(S)
DOCUM
ENTATION
IM
PLEM
EN
TATIO
N
• Process steps
• Strategic plan
purposes
Introduction
• Lifecycle stages
• Stakeholder feedback
• Priorities
Situational
Analysis • Narrative
• Deadlines
• Responsible parties
• Resources
Strategies, Goals,
Objectives
• Accountability
• Next steps
• Sample docs
• Technical assistance
Implementation
Phase3:Documentation
Strategy vs.Goals vs.Objectives
Strategic Priorities
• Broad, functional business area that will be addressed, changed or modified
• Board and ED provide oversight
Goals
• More specific benchmarks that define strategic priority. Goals speak to a qualitative shift in the
organization.
• Board and ED provide oversight
Objectives
• Building blocks to achieve the goals, often quantitative
• ED, staff, and committees begin to operationlize
Tactics (aka Activities)
• Specific actions, events, or organizational shifts that assist in meeting goals, objectives, and
strategic priorities
• ED, committees, and staff get into the details for implementation
Work Plans
• Action plans around necessary tactics connected to milestones and deadlines to meet larger
objectives, goals, and strategic priorities
• ED, staff, committees
DISCOVERY
Planning process
RETREAT(S)
DOCUM
ENTATION
IM
PLEM
EN
TATIO
N
Myth #5
The staff is solely
responsible for
implementing the
strategic plan.
Phase 4:
Implementation
Oversight
Ensure resources
Regular review of plan
Board champions
Shared leadership: ED, staff, committees,
board
Implementation tools
Board Roles & Responsibilities
SET
Organizational Direction
PROVIDE
Oversight
ENSURE
Necessary Resources
PROGRAMS
Management
Governance
Financial
Resources
Administrative
Systems
*Susan Kenney Stevens
Mission
*Susan Kenney Stevens
PROGRAMS
Management
Governance
FinancialResources
AdministrativeSystems
M
ission
AskThe RightQuestions
WHAT
What is our
capacity?
What does success
look like?
HOW
How does this serve
our mission?
How does it fit our
strategic goals?
WHY
Why is this important
right now?
Why should we
consider other options?
Governance Discussions
Strategy Implementation
Operations
Daily Operations
Board Roles & Responsibilities
SET
Organizational Direction
PROVIDE
Oversight
ENSURE
Necessary Resources
Board members
Executive Director, Staff
Supporters
Volunteers, Committee Members
People & Money
Revenue sources
Sustainability plan
Participation in revenue
generation
Committees
BOARD ORGANIZATIONAL
STANDING AD HOC
GOVERNANCE EXECUTIVE
FUND
DEVELOPMENT
FINANCE
ADVISORY
Staff presents policy
question
or
Regular review of
policy
Policy Development
Committee develops
policy draft side-by-
side with staff
or
Reviews & updates
existing policy
Board reviews,
discusses, votes on
approval
Q&A
What is one thing you
have taken away from this
discussion?
Emily Davis, MNM
President, Emily Davis Consulting
Senior Governance Consultant,
BoardSource
emily@emilydavisconsulting.com
(720) 515-8571
emilydavisconsulting.com
Boardsource.org

BoardSource Strategic Planning Webinar Nov 2019