Carolyn Appleton presented at the Nonprofit Technology Conference on using social media for major gift fundraising. She argued that social media can be used to [1] engage supporters, introduce the mission, and solicit smaller gifts to start the relationship, [2] research and educate prospective major donors over time through detailed online content, and [3] identify potential major donors to subsequently approach through traditional means like meetings and proposals to secure larger gifts. Effective major gift fundraising still requires in-depth discussion and relationship building, but social media has a role in the process to begin cultivating donors.