A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
A perspective on Facebook in 2012 from Publicis Modem London.
The report has been authored by Tyler Turnbull (Joint Head of Planning) and Damien Le Castrec (Planner).
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
Intro to Facebook Presentation – Facebook, How to Get Started Safely
March Program for the Central Florida Computer Society – Sunday, March 16, 2014 at 2:00 PM
Many people do not use Facebook for several reasons. Many are extremely concerned about their privacy and fearful of sharing information with the wrong people. Most of these people are not aware of how they can enjoy Facebook and limit their vulnerabilities and exposure. Hewie Poplock will present a program “Facebook, How to Get Started Safely” to CFCS on March 16.
He will show the many favorable uses of Facebook, and how you can connect easily to many old & new friends and places. He will also show how to use Facebook’s settings to protect your information, while enjoying the service. He will show you how you can be a “lurker” or be active and yet be safe.
There are more than 1.23 billion of Facebook active users. Of those 250 million play Facebook games. Over last 3 years, the number who are 55+ has exploded with +80.4% growth. As of Jan 2014, 32% of online seniors over 65 are using social networking sites and that number is about 15.6% of the Facebook users.
This presentation is aimed at those not using Facebook. However, those who do use it will gain some insights and will update their settings knowledge, as well as be helpful to those around them who have been hesitant to join Facebook.
The presentation will be at the General Meeting of The Central Florida Computer Society on Sunday March 16, 2014.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
What is facebook
why was facebook created
Facebook addiction
social media
who is the owner of facebook?
Facebook design in different years
Pros and cons of using facebook
This is a Powerpoint presentation on Facebook. The presentation is geared towards teachers and parents of middle school students. This serves as an introduction to Facebook, highlighting the pros and cons.
Intro to Facebook Presentation – Facebook, How to Get Started Safelyhewie
Intro to Facebook Presentation – Facebook, How to Get Started Safely
March Program for the Central Florida Computer Society – Sunday, March 16, 2014 at 2:00 PM
Many people do not use Facebook for several reasons. Many are extremely concerned about their privacy and fearful of sharing information with the wrong people. Most of these people are not aware of how they can enjoy Facebook and limit their vulnerabilities and exposure. Hewie Poplock will present a program “Facebook, How to Get Started Safely” to CFCS on March 16.
He will show the many favorable uses of Facebook, and how you can connect easily to many old & new friends and places. He will also show how to use Facebook’s settings to protect your information, while enjoying the service. He will show you how you can be a “lurker” or be active and yet be safe.
There are more than 1.23 billion of Facebook active users. Of those 250 million play Facebook games. Over last 3 years, the number who are 55+ has exploded with +80.4% growth. As of Jan 2014, 32% of online seniors over 65 are using social networking sites and that number is about 15.6% of the Facebook users.
This presentation is aimed at those not using Facebook. However, those who do use it will gain some insights and will update their settings knowledge, as well as be helpful to those around them who have been hesitant to join Facebook.
The presentation will be at the General Meeting of The Central Florida Computer Society on Sunday March 16, 2014.
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
What is facebook
why was facebook created
Facebook addiction
social media
who is the owner of facebook?
Facebook design in different years
Pros and cons of using facebook
The Invoke team recently crammed into the boardroom for a company-wide breakfast n' learn on all things Facebook!
As Preferred Marketing Developers, we thought it high time to share our insights on Facebook timeline from every angle.
The following presentation on social design on Facebook was prepared and presented by Invoke designer, Lyndon Mayer.
Intro/Facebook- Safwan Halabi - RSNA 2014 Hands on Introduction to Social MediaNeil Lall
Introductory presentation explaining value of social media in Radiology and how to use Facebook.
Safwan Halabi, MD (@radhelper)
Henry Ford Health System, Detroit, MI
From RSNA 2014 Hands on Introduction to Social Media session.
Polariteiten - van Monoloog naar DialoogMindConsult
Presentatie over de inhoud, functie, betekenis en omgang met polariteiten, bewustwording van polarisatie, omvatting en overstijging van polariteiten - het geheel is meer dan de som der delen, individueel, in relatie en in de wereld
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Digital Media Dinners- Facebook & Twitter for BusinessMelodie Tao
At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
Facebook for Business
1. Hands-On Workshop:
How to Use Facebook for Business
Welcome to a world of conversations
and relationships.
Sponsored by Design Action Studios (DAS) and
NR Computer Learning Center (NRCLC) We build brands.
2. Facts about NR Computer Learning Center
• Established in 2002
• Located in Orange, California
• Provide workshops/webinars related to Small & Medium size
Businesses (SMB):
• Online Marketing / Social media
• QuickBooks & Microsoft Excel
• Website Design
• Security Awareness
• Basic Computer
• Networking
• Project Management
• and more
Social Media for Business |
3. Facts about NR Computer Learning Center
• Corporate Training
• Online and Onsite Training
• Provide Test Preparation Classes, Software and
Courseware
• Authorized Testing Center for Certiport, Pearson
and Prometric
• Partners
Social Media for Business |
4. Logistics
• Coffee & light snack
• Restroom
• Testing Room
Social Media for Business |
5. Who is Tanya Salcido?
• Founder of Design Action Studios, a creative studio
focusing on business branding in Orange County, CA.
• Strong background in graphic design, marketing and
internet technology, social media
• Has been providing services related to online marketing
and business branding
• Ambassador, Orange Chamber of Commerce
• Co-Founder of #ConnectOC
• Inbound Marketing Certified
• Nominated: Orange County Business Journal -
Excellence in Entrepreneurship 2010
• Can be found all over the web. Google me.
Social Media for Business |
6. Today’s Schedule
Part 1: Introduction to Facebook BREAK
• What is Facebook?
• Why you should care
Part 3: How to Set up a Fan Page
• Business Goals for Using Facebook
• How to Promote a Business Page
Part 2: Setting Up Your Facebook Profile • Enhancing your Page
• Personal Accounts vs. Business Accounts • Using FBML
• A Tour of the Facebook User Homepage • Optimizing your Brand Presence
• Step 1: Sign up for an account. • How to Advertise on Facebook
• Step 2: Edit your profile. • Measuring and Analyzing
• Step 3: Join networks. • Conclusion and Additional Resources
• Step 4: Connect with friends.
- OPEN FOR ADDITIONAL QUESTIONS -
• Step 5: Share information.
• Step 6: Use applications.
• Privacy Settings
Social Media for Business |
8. Social Media
It is the various online technology tools that enable
people to communicate easily via the internet to share
information and resources.
Social Media for Business |
10. How Social Media Can Work For Business
Social media increases website traffic, subscribers,
clients, builds relationships and strategic partnerships.
Social Media for Business |
15. Facebook is ...
A social media tool that allows marketers an
opportunity to expand their online footprint and
engage with customers directly by connecting
people with those around them – friends, family,
coworkers, or simply others with similar interests.
Social Media for Business |
17. Think Your Customers Aren’t on Facebook?
• Over 350 million users
• 228 percent growth rate last year
• Used by 56% of internet
• 10k regional, work-related, collegiate,
and high school networks
• More than two thirds of Facebook users
are outside of college
• Fastest growing demographic for those 35
years and older
Social Media for Business |
19. Business Goals for Facebook
• Get found by people who are searching for your
products or services
• Connect and engage with current and potential
customers
• Create a community around your business
• Promote content you create, including
webinars, blog articles, or other resources
Social Media for Business |
22. Personal Accounts vs. Business Pages
• Pages allow you to designate multiple admins account
• Pages are, by default, public and will start ranking
in Facebook and public search results.
• Pages are split into different categories (local
businesses, brands, musicians) that help you get
listed in more relevant search results.
• Personal profiles have friends, which require
mutual acceptance, whereas anyone can become
a fan of your Page without first going through
administrator approval.
Social Media for Business |
23. What NOT to do with a personal profile
Do not create a personal profile for your business.
Profiles are meant for people and Pages
are meant for businesses.
Social Media for Business |
27. Step 1: Sign up for an account.
Step 2: Edit your profile.
Social Media for Business |
28. Step 3: Join Networks.
Step 4: Connect with Friends.
Social Media for Business |
29. Step 4: Connect with Friends. (cont.)
Import a contact list,
have Facebook
search your email
address book, search
for people in your
networks, or even
check out Facebook’s
friend suggestions
Social Media for Business |
30. Step 5: Share Information.
Any content you share will get posted to the Wall tab of your
profile, and will also go to the News Feeds of your friends.
Step 6: Use Applications.
Applications further help you share content and
interact with others
facebook.com/applications
Social Media for Business |
31. Privacy Settings
Facebook allows you to customize your privacy settings to
control who sees which portions of your profile.
Visibility of every aspect of your profile (photos, contact
information, education information) can be controlled via the
Profile privacy settings.
• Customize privacy settings by Friend List
• Invite Friend Lists to events (100 max)
• Send messages to Friend Lists
Social Media for Business |
32. Privacy Settings (cont.)
Click on “Friends” in the side navigation to view your
friends and view, edit, or create a new Friend List.
Explore the other sections of the privacy settings (search, news feed and
wall, applications) to control those aspects of your presence on Facebook
Social Media for Business |
35. How To Set Up A Page
A Page is similar to a Profile except that it is, by default, public
and users can become a “fan” of your Page without first
requiring approval from the Page admins.
http://www.facebook.com/pages/create.php
Social Media for Business |
36. How To Set Up A Page (cont.)
• You are the behind-the-scenes manager.
•When you post new information or respond to a
discussion thread, it will appear to be posted by
your company rather than you personally.
•Become a fan of your own page -- gives your
business more visibility to your network
Social Media for Business |
38. How to Promote A Business Page
• Create an engaging Page. Use applications. Give users a reason to become a fan of
your Page and engage with you.
• Leverage the viral nature of Facebook – the news feed. The added benefit of
creating an engaging page is that every time a fan engages with your page – from becoming a
fan to posting a comment to attending an event – that
activity is published to their “news feed” which is seen by all of their friends on Facebook.
• Draw on your existing network. Consider emailing your opt-in mailing list, including
a link to your page in your email signature, blogging about your Facebook page, and posting a
link or badge to your page on your website or blog.
• Make your Page publicly searchable. Page will be public so that it can get indexed
by search engines and give you the opportunity to drive organic search traffic to your Page.
Go to Edit Page and then Settings and set your page to be “Published (publicly visible).”
• Use Facebook Ads for an extra push. Facebook ads allow you to advertise a
website or something on Facebook, including Pages, groups, and events. Similar to Google
Adwords.
Social Media for Business |
39. Pull in Images & Video
Promote company commercials
+
Company event photos
-----------------------
One stop for all news and
information regarding your company
43. Using FBML
What is FBML?
(Facebook Markup Language) - A way to add
advanced functionality to your Page. It’s an application
that will add a box to your Page in which you can render
HTML or FBML (Facebook Markup Language) for
enhanced Page customization.
Social Media for Business |
44. Using FBML
Where To Use FMBL
• Applications that use the canvas
• User profile
• Mini-feed
• Notifications
Social Media for Business |
45. Using FBML
How To Install FBML
• Do a search for “static FBML” on Facebook
• Click “Add to my Page” in the upper-left
• Select the Page you want to customize by
clicking the “Add to Page” button next to the Page
NEXT
• Create your tab.
• Go to your Page and click the link, “Edit Page”
• Scroll down you will see a subsection called “FBML”
- Click on the “Application Settings”
• Click “add” next to the Tab field and click Okay
Social Media for Business |
46. Using FBML
Add Content To Your Custom Tab
• Click the “>>” tab there is now an
“FBML” option in the drop-down.
• To add content, click on “Edit Page”
• Go to the “FBML” subsection again,
click the “Edit” link. This is your Canvas.
• Change the title of the tab.
“Welcome”, or “Introduction”.
You don’t need to include any <html>, <head>, or <body> tags, as the
HTML you enter will only take the place of that whitespace you just
saw. All the header stuff is taken care of for you. Play with it and see
what you can do.
Social Media for Business |
47. Using FBML
Customize Your Tab
Beyond simple HTML you can also enter very simple FBML tags
to simplify some of the process.
Tags:
<fb:name> – displays a specific user’s name in the standard Facebook format
<fb:profile-pic> – displays a specific user’s profile picture in the standard
Facebook format
<fb:swf> (great for Youtube videos or other video display) – allows you to
include Flash applications in your tab
<fb:live-stream> – posts a Facebook live stream widget on your Tab (you
must create a new application to do this)
<fb:comments> – adds a Facebook comments box to your Tab
Social Media for Business |
48. Using FBML
Set A Page To Default
Set your Page to default to the new tab to give a nice welcome
message for your fans.
• Click “Edit Page”
• Under “Wall Settings”, click “edit”, and
under “default landing tab for everyone
else” select your new tab in the drop
down. You’re done!
Keep in mind that this default tab is only visible as a default landing
page for those that are not yet fans of your Page yet.
Social Media for Business |
51. Optimizing Your Brand Preference
Create the
Picture Perfect
Profile Picture
200px wide by
600px in height
Social Media for Business |
52. Optimizing Your Brand Preference
Select your vanity URL
http://facebook.com/username
Make it easy for potential clients to find your Fan Page.
Social Media for Business |
54. How To Advertise On Facebook
Facebook ads allow you to promote your
business, get more fans for your business Page,
and drive more leads for your sales team.
http://www.facebook.com/advertising
Build your ad via the simple Facebook wizard.
Social Media for Business |
55. How To Advertise On Facebook
Target the audience
for your Ad.
Social Media for Business |
56. How To Advertise On Facebook
Price your ad.
Built in Analytics.
Social Media for Business |
58. Measure and Analyze
A key part of any marketing activity is measuring and analyzing
the results of your efforts. Here are a few of the metrics to
consider:
1) Reach: Total number of fans, group
members, and/or friends.
2) Engagement: Facebookʼs built-in
analytics, Insights, lets you track valuable
metrics such as page views, wall posts,
discussion threads, and photo views.
3) Impact on Sales Funnel: The number of visitors from Facebook to your website
that convert into leads and customers. Use a marketing analytics program to track
the impact on your sales funnel.
Social Media for Business |
63. ✓ Add your social networks to your website,
business card, email signatures
✓ Be consistent with updates; stay connected
✓ Engage with followers & fans
✓ Be a resource