The document discusses engaging with different generations for fundraising and philanthropy. It provides information on the characteristics and philanthropic behaviors of Traditionalists, Boomers, Gen Xers, and Millennials. Fundraisers need to understand generational differences in order to effectively recruit, cultivate, and retain donors across age groups. The next generation is an important group to engage as they become more influential donors. Nonprofits should provide multiple entry points tailored to different generations in order to practice multi-generational fundraising and encourage lifelong philanthropic support.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits, including the use of social media. The use of social media is an important part of stewarding your next generation donors, but does your organization have a clear understanding and plan of how social media can be used to raise funds? Learning ways to leverage multi-channel communications (including social media) across generations for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations of philanthropists and their habits for charitable giving. Participants will learn strategic entry points to successfully engage across generations in philanthropy, both as donors and within the fundraising functions. Ultimately, we need to cultivate every generation for the mission sustainability.
The document discusses generational differences in philanthropic attitudes and behaviors. It notes that Traditionalists, Boomers, Gen Xers, and Millennials have varying motivations, communication preferences, and engagement styles related to nonprofit fundraising. The author advocates that nonprofits take multi-generational approaches to development that integrate new and traditional strategies in order to effectively engage donors across age groups.
This document discusses engaging next generation donors in philanthropy. It notes that $59 trillion will be transferred to next generations and explores differences between generations in how and how often they donate. While next generations often donate less, this may be due to life stage rather than generation. New technologies have expanded philanthropic opportunities. Engaging families in discussions about giving history and passions can inspire multigenerational giving plans. Each generation brings new skills and innovations to further philanthropic causes.
From Working Across Generations to Liquid Leadership to Daring Lead, everyone in the nonprofit and corporate communities is talking about to harness and build multi-generational leadership. With four generations in the work place today it can be a challenge to learn and implement strategies that will get the most out of each generation to reach your organizational goals and serve your mission. Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join us for Nonprofit Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four current generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
The document discusses strategies for nonprofit organizations to engage donors from different generations in fundraising and philanthropy. It covers the characteristics and philanthropic tendencies of Traditionalists, Baby Boomers, Generation X, and Millennials. Some key points discussed are engaging younger generations through social media, events led by young professionals, and family legacy giving. The document also provides suggestions for assessing an organization's ability to cultivate multi-generational relationships and implement new fundraising strategies.
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z. Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of these four generations and their habits for charitable giving. Learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what your organization needs to be aware of to manage a multi-generational development office.
Presented in February 2015 for Denver Young Nonprofit Professionals Network
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits, including the use of social media. The use of social media is an important part of stewarding your next generation donors, but does your organization have a clear understanding and plan of how social media can be used to raise funds? Learning ways to leverage multi-channel communications (including social media) across generations for your cultivation and stewardship strategies will benefit the fundraising efforts in your organization.
This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations of philanthropists and their habits for charitable giving. Participants will learn strategic entry points to successfully engage across generations in philanthropy, both as donors and within the fundraising functions. Ultimately, we need to cultivate every generation for the mission sustainability.
The document discusses generational differences in philanthropic attitudes and behaviors. It notes that Traditionalists, Boomers, Gen Xers, and Millennials have varying motivations, communication preferences, and engagement styles related to nonprofit fundraising. The author advocates that nonprofits take multi-generational approaches to development that integrate new and traditional strategies in order to effectively engage donors across age groups.
This document discusses engaging next generation donors in philanthropy. It notes that $59 trillion will be transferred to next generations and explores differences between generations in how and how often they donate. While next generations often donate less, this may be due to life stage rather than generation. New technologies have expanded philanthropic opportunities. Engaging families in discussions about giving history and passions can inspire multigenerational giving plans. Each generation brings new skills and innovations to further philanthropic causes.
From Working Across Generations to Liquid Leadership to Daring Lead, everyone in the nonprofit and corporate communities is talking about to harness and build multi-generational leadership. With four generations in the work place today it can be a challenge to learn and implement strategies that will get the most out of each generation to reach your organizational goals and serve your mission. Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join us for Nonprofit Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four current generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
The document discusses strategies for nonprofit organizations to engage donors from different generations in fundraising and philanthropy. It covers the characteristics and philanthropic tendencies of Traditionalists, Baby Boomers, Generation X, and Millennials. Some key points discussed are engaging younger generations through social media, events led by young professionals, and family legacy giving. The document also provides suggestions for assessing an organization's ability to cultivate multi-generational relationships and implement new fundraising strategies.
For the first time in history, there are four generations in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials)… and coming soon Gen Z. Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of these four generations and their habits for charitable giving. Learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what your organization needs to be aware of to manage a multi-generational development office.
Presented in February 2015 for Denver Young Nonprofit Professionals Network
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
The document discusses strategies for recruiting and retaining volunteers of different generations based on their shared experiences and preferences. It outlines the key attributes and motivations of the Silent Generation, Baby Boomers, and Generation X, and how to approach, retain, and recognize each group. Younger generations like Generation Y may be highly interested in volunteer opportunities that allow them to see direct impact and combine interests with meaningful causes. Understanding generational differences can help create more effective volunteer programs.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
This document discusses engaging the next generation of donors in philanthropy. It provides an overview of the different generations, their characteristics, and how they view volunteering and philanthropy. It then offers suggestions for fundraising strategies tailored to each generation, such as using social media and websites to engage millennials. The document concludes by outlining steps nonprofits can take to meaningfully engage younger generations, like creating leadership opportunities and providing resources and trainings.
This document discusses fundraising and engaging the next generation of donors. It begins with an overview of the different generations (Traditionalists, Baby Boomers, Generation X, Millennials) and common assumptions about each. It then explores how generational differences have impacted philanthropy in areas like development offices, prospecting, communication styles, and priorities. The document provides suggestions for multi-generational development offices and engaging each generation in philanthropy through their preferred methods and entry points. The discussion section focuses on how organizations have addressed generational needs and opportunities to involve younger generations.
This document discusses partnerships between nonprofits and youth. It notes that youth are highly engaged in social causes through digital technologies and social media. Youth are more likely than older generations to participate in causes by signing petitions, volunteering, fundraising, and attending events. However, nonprofits must understand how to effectively engage youth by making opportunities social and fun, integrating their passions and skills, and empowering individual action. The document provides tips for nonprofits to increase youth participation through knowledge sharing, learning, participating in short-term opportunities, and offering leadership positions to collaborate.
The document discusses the importance of being fearless in creating change. It advocates for experimenting early and often to continually innovate and respond to new challenges. Examples are provided of companies like Apple and Southwest Airlines that successfully experiment with new approaches rather than resting on past successes. The document promotes developing minimum viable products and gathering early feedback to incorporate lessons learned quickly.
This document discusses strategies for nonprofit organizations to engage younger generations of donors. It notes that today's annual donors will be tomorrow's major donors, so nonprofits need to focus on cultivating lifelong relationships. The document provides tips for communicating across generations through various channels like social media, events, volunteering opportunities, and family philanthropy programs. It also suggests ways to create entry points for younger donors and develop them as ambassadors. Nonprofits are encouraged to assess their readiness to engage new generations and take initial steps through activities like staff training and brainstorming sessions.
Practical tips to measure the success of your social media strategy @chrisboyer LLC
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, it’s imperative. How do you measure the return on a tweet or Facebook post.
A graduate thesis project that explores how art can be used as a tool of empowerment for high school students. Specifically, this project allows high school students to create art in a large public space as a way to engage with the community.
Asset Based Community Development and Youthworkbongsir
The document discusses Asset Based Community Development (ABCD), which focuses on identifying and mobilizing community assets rather than deficiencies. It emphasizes that every community and person has strengths and resources. The key assumptions of ABCD are that meaningful change comes from within the community, local residents are best to identify issues and solutions, and that every person has abilities. ABCD's principles are that development starts with existing community assets like skills and organizations, focuses internally on building resident capacity, and is relationship-driven by connecting people and groups. The document provides examples of mapping individual skills and a process for conducting community asset mapping.
This document provides an agenda and overview for a presentation on creating valuable relationships through networking. The presentation covers background on the Latino Alumni Network (LAM), why networking is important, developing the right mindset, key networking skills, and turning connections into lasting relationships. Referrals are cited as the top source of job opportunities, and developing a wide network is positioned as important for both professional and personal growth. The presentation emphasizes generosity, contributing to others' success, and regular follow-up to strengthen connections.
This document discusses strategies for public libraries to serve an aging population. It notes that the "senior tsunami" refers to the large generation of Baby Boomers who will soon enter older adulthood. There are three senior generations with different needs. Libraries should understand the demographics of their community, form senior advisory boards, dedicate staff and budget to senior services, and provide comfortable spaces, relevant collections, and engaging programming for older adults. Technology classes and marketing should appeal to different senior segments. Collaboration with area agencies can strengthen outreach.
Women are using online communities and social media to make a positive impact on social issues. They are sharing their stories and expertise, crowdfunding for causes, and connecting others who want to create change. By leveraging networks and technologies, communities are coming together to solve problems in new ways.
CREATIVE PLACEMAKING: Thinking Beyond Projects
In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.
Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development.
Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities:
Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut.
Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking.
The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.
Informe sobre la actividad desarrollada en Silicon Valley para incentivar la creatividad en las empresas a traves de la creación artistica participativa, Incluye un modelo de flujos sociales
This document provides an agenda and materials for a retreat on building a "connected congregation" presented by Lisa Colton. The plan includes introductions, exploring what it means to be connected, designing for social engagement, discussions on change processes and values. Breakout groups will discuss deepening community and operationalizing connectedness. The afternoon focuses on empathy, designing social experiences, and reflections. The overall goal is for the congregation to strengthen relationships and shared responsibility through social networking and alignment with Jewish values.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
The document discusses engaging different generations in philanthropy. It describes the characteristics of Traditionalists, Boomers, Gen Xers, and Millennials and how they each view and participate in philanthropic activities. The author advocates for a multigenerational approach in nonprofits that integrates new leadership ideas and shares ownership across age groups. Specific strategies are provided for fundraising from each generation and maintaining relationships through multiple communication channels and in-person engagement.
The document discusses strategies for nonprofit organizations to engage with different generations in fundraising and philanthropy. It outlines characteristics of Traditionalists, Boomers, Gen Xers, and Millennials and how their motivations and communication preferences vary. Successful multi-generational approaches include developing a pipeline of young leaders, integrating new ideas while respecting legacy approaches, and using a variety of online and offline engagement and fundraising methods tailored to each generation. The key is building long-term relationships across generations through inclusive strategies.
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
The document discusses strategies for recruiting and retaining volunteers of different generations based on their shared experiences and preferences. It outlines the key attributes and motivations of the Silent Generation, Baby Boomers, and Generation X, and how to approach, retain, and recognize each group. Younger generations like Generation Y may be highly interested in volunteer opportunities that allow them to see direct impact and combine interests with meaningful causes. Understanding generational differences can help create more effective volunteer programs.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
This document discusses engaging the next generation of donors in philanthropy. It provides an overview of the different generations, their characteristics, and how they view volunteering and philanthropy. It then offers suggestions for fundraising strategies tailored to each generation, such as using social media and websites to engage millennials. The document concludes by outlining steps nonprofits can take to meaningfully engage younger generations, like creating leadership opportunities and providing resources and trainings.
This document discusses fundraising and engaging the next generation of donors. It begins with an overview of the different generations (Traditionalists, Baby Boomers, Generation X, Millennials) and common assumptions about each. It then explores how generational differences have impacted philanthropy in areas like development offices, prospecting, communication styles, and priorities. The document provides suggestions for multi-generational development offices and engaging each generation in philanthropy through their preferred methods and entry points. The discussion section focuses on how organizations have addressed generational needs and opportunities to involve younger generations.
This document discusses partnerships between nonprofits and youth. It notes that youth are highly engaged in social causes through digital technologies and social media. Youth are more likely than older generations to participate in causes by signing petitions, volunteering, fundraising, and attending events. However, nonprofits must understand how to effectively engage youth by making opportunities social and fun, integrating their passions and skills, and empowering individual action. The document provides tips for nonprofits to increase youth participation through knowledge sharing, learning, participating in short-term opportunities, and offering leadership positions to collaborate.
The document discusses the importance of being fearless in creating change. It advocates for experimenting early and often to continually innovate and respond to new challenges. Examples are provided of companies like Apple and Southwest Airlines that successfully experiment with new approaches rather than resting on past successes. The document promotes developing minimum viable products and gathering early feedback to incorporate lessons learned quickly.
This document discusses strategies for nonprofit organizations to engage younger generations of donors. It notes that today's annual donors will be tomorrow's major donors, so nonprofits need to focus on cultivating lifelong relationships. The document provides tips for communicating across generations through various channels like social media, events, volunteering opportunities, and family philanthropy programs. It also suggests ways to create entry points for younger donors and develop them as ambassadors. Nonprofits are encouraged to assess their readiness to engage new generations and take initial steps through activities like staff training and brainstorming sessions.
Practical tips to measure the success of your social media strategy @chrisboyer LLC
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, it’s imperative. How do you measure the return on a tweet or Facebook post.
A graduate thesis project that explores how art can be used as a tool of empowerment for high school students. Specifically, this project allows high school students to create art in a large public space as a way to engage with the community.
Asset Based Community Development and Youthworkbongsir
The document discusses Asset Based Community Development (ABCD), which focuses on identifying and mobilizing community assets rather than deficiencies. It emphasizes that every community and person has strengths and resources. The key assumptions of ABCD are that meaningful change comes from within the community, local residents are best to identify issues and solutions, and that every person has abilities. ABCD's principles are that development starts with existing community assets like skills and organizations, focuses internally on building resident capacity, and is relationship-driven by connecting people and groups. The document provides examples of mapping individual skills and a process for conducting community asset mapping.
This document provides an agenda and overview for a presentation on creating valuable relationships through networking. The presentation covers background on the Latino Alumni Network (LAM), why networking is important, developing the right mindset, key networking skills, and turning connections into lasting relationships. Referrals are cited as the top source of job opportunities, and developing a wide network is positioned as important for both professional and personal growth. The presentation emphasizes generosity, contributing to others' success, and regular follow-up to strengthen connections.
This document discusses strategies for public libraries to serve an aging population. It notes that the "senior tsunami" refers to the large generation of Baby Boomers who will soon enter older adulthood. There are three senior generations with different needs. Libraries should understand the demographics of their community, form senior advisory boards, dedicate staff and budget to senior services, and provide comfortable spaces, relevant collections, and engaging programming for older adults. Technology classes and marketing should appeal to different senior segments. Collaboration with area agencies can strengthen outreach.
Women are using online communities and social media to make a positive impact on social issues. They are sharing their stories and expertise, crowdfunding for causes, and connecting others who want to create change. By leveraging networks and technologies, communities are coming together to solve problems in new ways.
CREATIVE PLACEMAKING: Thinking Beyond Projects
In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.
Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development.
Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities:
Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut.
Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking.
The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.
Informe sobre la actividad desarrollada en Silicon Valley para incentivar la creatividad en las empresas a traves de la creación artistica participativa, Incluye un modelo de flujos sociales
This document provides an agenda and materials for a retreat on building a "connected congregation" presented by Lisa Colton. The plan includes introductions, exploring what it means to be connected, designing for social engagement, discussions on change processes and values. Breakout groups will discuss deepening community and operationalizing connectedness. The afternoon focuses on empathy, designing social experiences, and reflections. The overall goal is for the congregation to strengthen relationships and shared responsibility through social networking and alignment with Jewish values.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
The document discusses engaging different generations in philanthropy. It describes the characteristics of Traditionalists, Boomers, Gen Xers, and Millennials and how they each view and participate in philanthropic activities. The author advocates for a multigenerational approach in nonprofits that integrates new leadership ideas and shares ownership across age groups. Specific strategies are provided for fundraising from each generation and maintaining relationships through multiple communication channels and in-person engagement.
The document discusses strategies for nonprofit organizations to engage with different generations in fundraising and philanthropy. It outlines characteristics of Traditionalists, Boomers, Gen Xers, and Millennials and how their motivations and communication preferences vary. Successful multi-generational approaches include developing a pipeline of young leaders, integrating new ideas while respecting legacy approaches, and using a variety of online and offline engagement and fundraising methods tailored to each generation. The key is building long-term relationships across generations through inclusive strategies.
From Working Across Generations to Liquid Leadership, harnessing multi-generational leadership is a clear and present priority. Four generations in the workplace present a challenge for getting the most out of each generation to serve your mission.
Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join HUB Boulder and EDA Consulting for Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership. In this training you will:
- Understand leadership dynamics and challenges among the four generations.
- Identify strategic and attainable solutions to bringing the gap among generations.
- Find a more inclusive approach to working with next generation leadership.
- Learn how to best motivate staff leadership across generations.
From Working Across Generations to Daring to Lead harnessing multi-generational leadership is a clear and present priority. Four generations in the work place present a challenge for getting the most out of each generation to serve your mission.
The document discusses using social media as a fundraising tool. It provides tips for non-profits on engaging supporters through platforms like Twitter, blogs, Facebook and LinkedIn. The tips include adding value to conversations, recognizing social media is not free and requires investment of time and resources, and having a plan with clear goals and strategies for each platform. The document also provides examples of content non-profits can share and how to use challenges and campaigns to engage donors through social media.
From Working Across Generations to Liquid Leadership, harnessing multi-generational leadership is a clear and present priority. Four generations in the workplace present a challenge for getting the most out of each generation to serve your mission.
Luckily, there are resources available that explain the characteristics of each generation, what motivates them, and strategies that leverage the best leadership qualities no matter the age. Join HUB Boulder and EDA Consulting for Leadership Across Generations to learn practical ways to build up current leaders in your organization and prepare the path to new leadership. In this training you will:
• Understand leadership dynamics and challenges among the four generations.
• Identify strategic and attainable solutions to bringing the gap among generations.
• Find a more inclusive approach to working with next generation leadership.
• Learn how to best motivate staff leadership across generations.
Presented for Impact Hub Boulder in August 2013
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
The document summarizes a presentation about leadership across generations given by Emily Davis at the Colorado Nonprofit Association's Fall Conference in October 2013. The presentation addressed challenges of leading multigenerational organizations and provided strategies for motivating different generations, including Traditionalists, Boomers, Generation X, and Millennials. It discussed how generational differences impact work styles, communication preferences, and organizational structures. The presentation offered recommendations for developing an inclusive approach to leadership through understanding generational values and developing trust across generations.
This document provides guidance on creating a social media plan. It discusses establishing goals and objectives, choosing appropriate social media tools like blogs, Facebook, Twitter and LinkedIn, and implementing a plan through staff management and regular posting. It also addresses evaluating a plan through metrics like website traffic, number of followers or fans, and cost. The overall document aims to help organizations harness social media effectively.
This document discusses engaging the next generation in philanthropy. It begins by introducing Emily Davis, a consultant on this topic. The document then covers different generations and their characteristics, how this impacts philanthropy, and challenges in a multigenerational nonprofit. It provides tips for fundraising from different generations and ways to engage younger generations through events, volunteering and other entry points. The document concludes by outlining steps for a next generation fundraising campaign and listing additional resources.
This document discusses strategies for nonprofit organizations to engage younger generations of donors. It describes the characteristics and philanthropic tendencies of different generations, including Gen X and millennials. Some key recommendations are to provide training and networking opportunities to younger donors, engage them as volunteers, staff, or board members, and use a multi-channel approach to communications, including social media. Cultivating lifelong donor relationships across multiple generations is important for fundraising success.
Social Media for Social Change: Challenging the Discourse of Disability and D...LiveWorkPlay
Social Media for Social Change: Challenging the Discourse of Disability and Difference presentation to the annual conference of the College Association for Language and Literacy (CALL) May 25, 2011, Algonquin College, Ottawa, Canada.
Over recent years schools have tried, and often struggled, to understand how to work effectively with the 'millennial' generation. Now a new, and very different, generation is entering the workforce.Generation Z, GenZ or the iGeneration, have grown up in a time of crises; whether financial, social, political or medical. But they have also been brought up and educated during a period of unprecedented technological development. These factors have shaped their understanding of the wider world and, consequently, their expectations of the workplace.This presentation will examine the factors and experiences that have shaped Generation Z and some of their perceptions about work. It will look at the ways in which schools can attract and retain Generation Z and the opportunities that their understanding may provide.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now. We will define the key characteristics of the four currents generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Learning Objectives:
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what your organization needs to be aware of to manage a multi-generational development office.
This document discusses how the internet has empowered people to organize into "tribes" and drive social change through leaderless, collaborative efforts. It notes that connectivity allows for speedy open collaboration between individuals aligned around issues. When outrage is sparked, it can ignite hope through collective action. The document raises questions about whether new forms of online citizenship will increase polarized fragmentation or bridge differences. It suggests citizens can strengthen ties to their neighbors by listening to online conversations, designing for serendipity, bridging differences, catalyzing mutual support, and coordinating collective action.
THRIVING IN A MULTI-GENERATIONAL WORLD - MILLENNIALS to BOOMERSSteve Dosier
Workforce trends and the existence of a multi-generational workforce pose unique challenges to today’s business environment. Understanding each generation is critical to optimizing an organization’s culture.
Today’s workplace is made up of several different generations of employees. Two generations that can be radically different are the Baby Boomers and those just entering the work force, the Millennials.
This presentation provides an in-depth overview of the diversity in trends, education, beliefs and values in the workplace. When the groups e balanced, they bring value to an organization.
This document provides guidance on developing an effective social media strategy for non-profits. It discusses key elements to include in a social media plan such as purpose, goals, tools, implementation and evaluation. Ten tips for using social media effectively are outlined, such as treating it as a long-term investment, adding value for followers, and having a clear plan. Common challenges like loss of control and time demands are addressed. Examples of social media tools and non-profits using them well are also presented.
This document discusses strategies for integrating traditional and new media for marketing and communications purposes. It notes that effective integration requires teamwork and planning across departments. A traditional isolated approach to media relations, publications, and other functions is compared to a more cohesive approach that reinforces an organization's brand across multiple channels. Generational differences in media preferences are also addressed. The importance of research, content development, and maintaining as well as attracting new relationships is emphasized.
This document outlines strategies for unleashing community power by mobilizing local assets. It discusses tapping into the gifts of individuals, voluntary associations, the built and natural environment, local economy, culture and identity, and local agencies. Specific tools are presented for mapping assets, identifying connector leaders, creating bumping places, being welcoming, forming block/building action groups, creating a common vision, and using open space technology. The overall message is that every community has untapped strengths and that a process of discovery, connection and action can strengthen communities from the ground up.
Similar to Fundraising and the Next Generation 2.12.13 (20)
This document discusses strategic planning best practices for nonprofit organizations. It begins by outlining the strategic planning process, including pre-planning discovery, documentation, implementation, and myth-busting. Key points covered include the importance of facilitation, board and staff roles, developing goals and objectives, and implementation oversight. The document emphasizes that strategic planning is an ongoing process rather than a one-time event.
Whether you are veteran nonprofit board member or are joining a board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
Governing roles and responsibilities.
Various “hats” board members wear and when to wear each one.
Clearer roles, expectations, and commitments of board and staff in organizational leadership.
Strategies for effective recruitment and retention of boards.
Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member and create engagement within the board.
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
The document discusses best practices for nonprofit governance, including board roles and responsibilities, organizational lifecycles, principles of exceptional boards, shared leadership between boards and staff, policy development processes, ensuring necessary resources through fundraising, and effective board meeting and committee structures. It provides an overview of governance topics and frameworks to help nonprofits strengthen their practices.
Your nonprofit Board of Directors plays a critical role in nonprofit leadership and sustainability. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness, therefore better serving the organization’s mission. During the board training, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of the board in ensuring necessary financial and human resources (e.g. fundraising and chief executive oversight and support)
• Organizational and board lifecycles
Participants will receive templates, checklists, and resources for implementation following the training. Governance trainings provide a unique and important opportunity for board members’ professional development and investment in the organizational mission.
The array of foundations can be distilled into two categories – operational and grantmaking foundations. Grantmaking foundations, whether private or community, have unique demands on their missions and their boards. Healthy and intentional governance leadership at foundations, like any nonprofit organization, is essential for successful service to the mission.
Whether you are part of a family foundation, a corporate foundation, or your local community foundation, join this webinar to take a closer look at governance essentials for grantmaking foundation boards and learn how to set the board up for success. We will explore key findings from Leading With Intent, BoardSource’s governance index, to identify trends in foundations’ board performance and impact. Combining current trends with established best practices in governance, learn what is needed for your board to thrive.
Whether you are interested in joining a board, you are a first-time board member, or are a veteran board member, ensuring necessary financial resources for nonprofits is critical. There is so much more to the “F” word (fundraising) than asking for money. Join in this online conversation to learn about:
• The role of fundraising in governance excellence
• Board and staff roles in securing revenue
• Strategies for board ambassadors to serve the organization’s mission
• Fundraising policies and practices
Presented as part of the Adobe corporate responsibility program
A critical component of board governance is overseeing the organization and determining its strategic direction. Strategic planning is more than a work plan for the organization. Learn how organizations can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.
Board members play a critical role in ensuring necessary resources – both human and financial – for any organization, however breaking down exactly what that means is often a mystery. Experience how to leverage the board ambassador role for ensuring financial resources and healthy processes for recruiting and engaging current and prospective board members.
The facilitated discussion will provide board and staff with information on:
• Nonprofit governance roles and responsibilities
• Shared leadership roles between board and staff
• The comparison between corporate and not-for-profit boards
• Strategies for serving as an ambassador to raise funds
• Specific tools for a strong board building cycle
Join this interactive session for the HomeAid Colorado board on best practices and strategies for strengthening current practices and setting the board and the mission up for success.
The power of YNPN is the network of individuals – current chapter members and leaders as well as the alumni. YNPN chapters are always transitioning and can learn a great deal from leveraging the knowledge, experiences, and legacy of alumnus in their community.
Join Emily Davis, chapter leader from YNPN Denver and YNPN San Diego, who will share her experiences and recommendations for alumni engagement. Learn from other chapters and offer successful strategies of engagement.
Understanding shared governance responsibilities of a nonprofit board and executive director can be a tricky balance. The executive director serves as the liaison between the board and staff and the board sets organizational direction, provides oversight, and ensures necessary resources. Dive further into the board’s role and relationship with the executive director to find a successful partnership including:
• Guidelines for and examples of sharing leadership
• Board’s role in supporting and evaluating the executive director
• Keys to a strong board chair and executive director working relationship
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join BoardSource to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on
the fundraising process
the role of the board in fundraising
strategies for serving as an ambassador to raise funds
shared leadership responsibilities between board and staff
This document outlines key points from a webinar on ensuring necessary resources as a board member. It discusses the board's role in fundraising, including cultivating donors, making asks, and stewardship. Effective fundraising involves diversity, understanding donor motivations, and shared leadership between the board and staff. The webinar emphasizes that fundraising is about building relationships, not just asking for money, and outlines best practices like having 100% board giving and establishing fundraising policies.
Board members play an essential role as fundraisers and ambassadors for the PS-S mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for PS-S. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond an elevator pitch to support specific fundraising campaigns and efforts at PS-S.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the Swift Youth Foundation mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for Swift Youth Foundation. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at Swift Youth Foundation.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
This document provides an overview of a presentation on nonprofit governance essentials for the Voices Carry Child Advocacy Center board of directors. The presentation covers topics such as the basic responsibilities of nonprofit boards, strategic planning, financial oversight, fundraising, board recruitment and onboarding, and effective board meetings. It emphasizes the importance of boards providing direction, oversight, and ensuring necessary resources for the organization.
Join BoardSource Senior Governance Consultant Emily Davis in a facilitated training to examine the critical elements of governing roles and responsibilities. Defining common language, expectations, and shared accountability around governance best practices will best serve McREL’s mission and future.
Matching McREL’s board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole. Participants will receive templates, checklists and related materials for implementation of knowledge shared during the training.
Learning Outcomes:
- Grasp foundational governing roles and responsibilities.
- Understand hats you wear as a board member and when to wear each one.
- Outline shared leadership activities between board and staff.
- Explore strategies for effective board recruitment and engagement
This document provides an overview of strategies for effective board recruitment and engagement. It discusses developing a recruitment process including defining expectations, identifying ideal candidates, conducting outreach, and onboarding new members. The document also covers ensuring board effectiveness through regular self-assessments, strategic planning, clarifying roles and responsibilities, effective meetings, communication, and ongoing education. The goal is to recruit and retain high-quality board members who are actively engaged in governing the organization and advancing its mission.
Serving on a board of directors is a critical element of nonprofit leadership, however most board members do not know how to best fulfill their roles and organizational expectations. Leveraging best practices and innovative strategies can create and support an engaged, effective board. Join us for a discussion on governance best practices that will help you better:
• Grasp governing roles and responsibilities.
• Understand hats you wear as a board member.
• Understand board and committee structures.
• Manage effective meetings and communications.
• Outline recruitment and retention efforts.
Attendees will receive templates, checklists and related materials for implementation of knowledge shared during the workshop. Join in the discussion to learn how to best serve the organizational mission and board expectations.
One of the challenges in board governance is strong recruitment. Join us for this session to learn tips, tricks, and tools for recruiting new board members.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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4. Fundraising & the Next Gen
Worksheet
2/12/13 emilydavisconsulting.com 4
5. Generational Mix
Generational Myths
Generational Characteristics
Impact on Philanthropy
WHO ARE THE GENERATIONS?
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6. What is the Generational Mix?
GENERATION TRADITIONALIST BOOMERS GEN XERS MILLENIALS
S (1900-1945) (1946-1964) (1965- (1981-1999)
1980)
ALSO KNOWN Veterans, Silent Baby Boomers Xers Gen Y, Nexters,
AS… Generation, WWII Nintendo
Generation Generation
INFLUENCERS World wars, The Television, Internet, Social media, iPods,
Depression Vietnam War, Madonna, Bill 9/11, American Idol
Civil Rights Gates, Friends,
Movements Rodney King
MARKETING Conservative imagery, Healthy lifestyle, Inclusive, straight Multi-ethnic, green,
legacy, family, well- hard work, team talk, sexier, celebrity
known brands work environment
images, multi-
channel
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8. Has this had
an impact on
your
organization?
If so how?
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9. Impact on Philanthropy
• Development office
• Prospecting
• Cultivation
• Stewardship
• Communication
• Retention
• Priorities
• Respect
• Trainings
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10. Multigenerational Nonprofits
GENERATION TRADITIONALISTS BOOMERS GEN XERS MILLENIALS
(1900-1945) (1946-1964) (1965- (1981-1999)
1980)
MGMT STYLE Top down, Hierarchy, earn Flexible, Mutual respect,
conformist your respect/ inclusive, self- shared leadership
ladder reliant
WORK STYLE Separate home & Flexibility, Collaborative & Multi-tasking,
work, hard-working, workaholic, independent, Collaborative/indepen
loyal, thrifty direct dent, question status
communication, quo
quick fix, virtual
office
MOTIVATORS Authority, value work Hierarchy, Healthy Relationships,
for work’s sake (less respect, self- work/life challenges, feedback,
personal meaning) improvement, balance, causes, environment,
work, materialism flexibility, $ $
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11. What Tenured Professionals Want
Next Gen Training
Acknowledgment
Engagement
Respect for legacy
Dialogue
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12. What the Next Gen Wants
Advice
Acknowledgment
Shared ownership
Opportunity to lead
Flexibility
Sector history
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13. Multi-Gen Development Department
• Develop a pipeline
• Integrate new leadership
ideas & shift roles
• Evaluate & redesign current
structures
• Recruit from within
• Welcome new leadership
• Peer coaching
• Prioritize inclusivity
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14. How do you
work with
multiple
generations?
What are some
successes and
challenges?
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15. Why engage the next gen
Next gen philanthropy style
Entry points and engagement
MULTI-GEN PHILANTHROPY
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16. Why Engage the Next Gen?
• Transfer of wealth
• Lifelong giving
• Time, talent, and
treasure
• Networks
• Enthusiastic
• Ambassadors
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17. Evolution of Communications
Every generation teaches us new technology… adapt or die!
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19. Fundraising from Traditionalists
• Direct mail & peer-to peer
fundraising is best
• Write checks
• Smaller group
• Lifelong giving began in their
30s
• Less opportunity for new
NPOs
• Protects privacy
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20. Fundraising from Boomers
• Mix both new & traditional
strategies
• Plan their giving
• Consider operational &
overhead costs
• Use mainstream media as an
entry point
• Lifelong giving begins in their
30s
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21. Fundraising from Gen X
• Friends/family/peers are
influencers
• Stories have a greater
impact than loyalty
• Consistently give largest gift
to the same charity annually
• Donate the most through
websites (30%)
• Hard to recruit to your
cause
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22. Fundraising from Millenials
• Philanthropy is time and
money
• Lower cost to recruit
(online participation)
• Multi-communications
approach
• Engaged in fundraising for
orgs
• Donate in a variety of ways
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23. Where are they?
• Existing donors
• Volunteers
• Young professional
events & groups
• Media (i.e. 40 under 40)
• Colleges & universities
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24. Entry Points
• Events – tiered fees • Giving Circles – tiered
• Partner with young fees
professionals’ groups • Volunteering
• A-thons • Board and committee
• Peer to peer networks participation
• Family • Planned Giving
• Philanthropic resources • Nonprofit Start Ups
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25. Family Philanthropy
• Major donors have
children &
grandchildren
• Family legacy
• Engage all generations
• Listen & learn from the
next gen
• Provide resources &
networks
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26. Next Gen Engagement
• Create ambassadors
• Provide trainings
• Offer networking &
resources
• Bring on as volunteers,
staff, board members
• Listen and learn
• Snowflakes
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27. 6 Steps to a Next
Gen Campaign or
Event
2/12/13 emilydavisconsulting.com 27
28. • Donor recruitment,
cultivation,
STEWARDSHIP
• Build relationships
• Tell your story
• Bring people into your
organization
• Transparency
• Get feedback
• Cost effective & green
• Quick & easy!
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29. “This is not the first time that nonprofit
organizations and fundraisers have had to
adapt to new technologies. The radio,
television, newspapers, telephones, fax
machine, and direct mail have all affected
how we raise money. Some of the new
methods that have evolved are more
successful than others, and not all of
them have been used with equal success
by all nonprofits.”
- Ted Hart and Michael Johnston in
Fundraising on the Internet
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30. Relationships Don’t Change
• Cultivate, steward, and solicit
• Recognize
• Multi-channel communications
• Meet one-on-one
• Develop ambassadors
• Use social media as stewardship,
not for solicitation
• Effective database
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33. 5 Things To Do Today
1. Make a plan
2. Watch other orgs
3. Attend trainings & ask
for support
4. Invite participation
5. Support new ideas
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34. Resources
• Fundraising and the Next Generation
• Working Across Generations
• Next Gen Donors: Respecting Legacy, Revolutionizing
Philanthropy
• The Networked Nonprofit
• The Next Generation of American Giving
• Millenial Donors Report
• Young Nonprofit Professionals Network (YNPN)
• 21/64
• Resource Generation
• Emerging Practitioners in Philanthropy (EPIP)
• National Center for Family Philanthropy
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2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
How did I come into this conversation? What are your names, organizations, and what brings you here? (Popcorn style if there are a lot of people) Start with an overview of the generations – define the generations for our conversation, the generations affect everything we do start looking at where your org is right now Break down fundraising communications by generation Organizational assessment Specific strategies for working with next gen givers Second part to your planning for your organization Next steps emilydavisconsulting.com 2/12/13 Fundraising & the Next Generation
How did I come into this conversation? What are your names, organizations, and what brings you here? (Popcorn style if there are a lot of people) Start with an overview of the generations – define the generations for our conversation, the generations affect everything we do start looking at where your org is right now Break down fundraising communications by generation Organizational assessment Specific strategies for working with next gen givers Second part to your planning for your organization Next steps emilydavisconsulting.com 2/12/13 Fundraising & the Next Generation
Emily ’s Comments: Engaging Tomorrow ’s Donors Today provides a great assessment for your organization to determine where you are in working with the next generation of donors. But ultimately way to develop a plan. Mission appeal Resources & capacity Involvement Track donor giving & participation Ability to modify communications Current donors Culture shift Web presence Champions & ambassadors Campaigns for young donors 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
We are influenced in these generations by key activities/shared reference points – world wars, 9/11, women ’s movement TRADITIONALISTS : This is the generation that really were responsible for creating the nonprofit sector and charitable giving in a formalized way in the US. Catalyst for NPOs Motivations: Leaving a legacy; Security defined as safety, money; Loyalty; Their health; God, duty and country; Education; Being useful; Pride; Fear Marketing: Conservative imagery; Legacy; Family; Healthy couples; Won ’t spend a lot; Well-known brands Management: Top down, respect for authority, separate home and work, conformist, value of work vs. personal meaning, hardworking, loyal, thrifty BOOMERS : Formalized sector, Appreciate hierarchy & inclusion, All about respect, Self-improvement, Strong work ethic, Optimistic & idealistic, Desire flexibility, Workaholic, Appreciate recognition Martin Luther King Jr., Gloria Steinam, The Beatles, TV, Vietnam War, War Protests appreciate hierarchy and inclusion; want to be recognized for their contributions to the sector both in the past and NOW. Want to be asked questions about their work in the sector, want the next generation to learn from them This generation was truly responsible for formalizing and implementing what the previous generation had created– learning by doing, improvisation – hasn ’t helped with transferring the knowledge and skills of the sector. Can be resentment from these folks who have worked SO hard for the sector and see the younger generations doing things in a more sustainable way. Motivations: Money; Status; Toys; Fear of failure; Guilt; Transformation; Making a Difference; Accomplishments; Being best in class; Having choices; Sharing shows up as teamwork; Respect; Service; Process Messaging: Work hard and deserve it; Keeping up with the Jones ’; Didn’t get it as a kid so I am taking care of myself; Living the good life defined by materialism Imagery: Healthy 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
How have generational differences affected your organization? 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
GENERATION X: Self-reliant: bend rules if they need to, Striving for work life balance, Lives for today, Distrust of corporate america, The boomers are a hard act to follow, More self reliant – like to solve own problems Quick fix – sound-byte processing and instant gratification Collaborative and independent – they work well independently, but also on teams You will find more movement between jobs with this group Direct communicators – don ’t want to read between the lines. Just tell me what you want to say. Financially-motivated – huge amounts of debt from school loans, housing, etc. Motivations: Money; Balancing work and home/family; Results; Efficiency; Money; Challenge; Flexibility; Healthy lifestyle; Hybrids – making things their own Messaging: Straight talk; Get to the benefit or result; No B.S or unsubstantiated claims; Informal; Reduce sexism; Increase Environmentally friendly verbiage; Humor; Thought provoking comments Imagery– Inclusive Bill Gates, internet, Rodney King, Berlin Wall, Apartheid, Madonna, children of divorced parents, Seinfeld, Friends MILLENIALS Digital natives, Independent but interactive, Questions the status quo, Desire mutual respect, Celebrate diversity, Express to express -- not impress, Acknowledgement for being her, Civically-minded 9/11, Facebook, ipods, American idol Millenials are going to be second in size to Boomers – could rival the size depending where we call the end of the generation Digital natives/Civic minded- think globally because they have more global community access than any other generation. Use their practical know-how to make an impact, Independent but interactive – collaborative as well as independent, Multi-taskers, want customization Motivations: Relationships; Varied experiences; Celebrity; Feedback; Mutual respect; Happiness; Materialism; Cause; Creativity; Community; Environment; Money; Having experiences Messaging: Green and NOT green washing; Sexy Imagery: Multiracial imagery 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Advice from the older generations that will inform their leadership Acknowledgement: commitment to the sector, new leadership ideas, structures and vision for the sector. Shared ownership of the sector Flexibility from older generations about new leadership qualities and management styles The real stories behind organizations and the sector – the good, the bad, and the ugly. Challenges: long hours make it difficult to have a life outside of work, going back to school, change jobs, look at different interests, have families; more plugged in than previous generations Reasons for working for an NPO: Enjoy giving back to the community - 82% Personal sense of satisfaction - 81.5%) Positive work environment - 58.3% Professional challenges - 57.2% Co-workers - 56% Working with clients: 42.7% Encouraging and supportive leadership: 40% Professional development opportunities: 37% Other: 3.4% Financial compensation: 2.8% Sherri to look for emerging leader corporate stats 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Develop a pipeline thru training and recruitment Integrate new ideas of nonprofit leadership and shift Boomers’ roles Consider new models of leadership that distribute responsibilities Recruit from within Acknowledge new leadership Shift ideas about diversity, mentorship Evaluate and redesign current structures 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
This slides can be more about statistics that anything 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Reach your current supporters Reach new supporters Networking Be seen as an expert Advocacy Activism Petitions Multi-channel communications Need to connect to fundraising, programs, board development emilydavisconsulting.com 2/12/13 Fundraising & the Next Generation
2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
These next few slides are really about raising money from small to midsize donors These slides really come from the Convio research on the Next Generation of American Giving 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Emily ’s Comments: Want to pay most attention to this group and Gen X because they have the most money in the near future… Grew up with being sold on 30 second TV clips so they are savvy 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Emily ’s Comments: Hard to recruit because they are viral Get email contacts from Facebook, mailing address from events May hear about your cause through direct mail or an event, but donate through a website or Facebook campaign 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Largest group next to boomers so they are a good group to focus on for lifetime giving Similar to Gen X they may hear about your cause one way and donate through another channel. Like websites like care2.com, stayclassy.org, change.org – allow them to be ambassadors for your organization. Make sure you offer trainings and networking events 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Here are some basic principles of fundraising that social media can help with. Social media is really related to individual donors Do you have ways to engage them? A great strategy is to recruit and work with younger board members who might have access to using social networks and who can engage their circle of friends or networks. Over 50% of the world ’s population is under the age of 30 96% of Millenieals belong to a social network emilydavisconsulting.com 2/12/13 Fundraising & the Next Generation
Provide multi-generational families with resources like Resource Generation and 21/64 Junior boards 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Junior boards, next gen professional groups 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
POP Example 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Fundraising & the Next Generation 2/12/13 emilydavisconsulting.com
It used to be simpler because there were fewer strategies to engage donors; now we have so many options due to social media that there needs to be more strategy. 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
Fundraising & the Next Generation 2/12/13 emilydavisconsulting.com
2/12/13 Fundraising & the Next Generation
Emily ’s Comments: Engaging Tomorrow ’s Donors Today provides a great assessment for your organization to determine where you are in working with the next generation of donors. But ultimately way to develop a plan. Mission appeal Resources & capacity Involvement Track donor giving & participation Ability to modify communications Current donors Culture shift Web presence Champions & ambassadors Campaigns for young donors 2/12/13 emilydavisconsulting.com Fundraising & the Next Generation
2/12/13 emilydavisconsulting.com Fundraising & the Next Generation