Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Presentation on Social Media and PR for UMD-UC. Includes information and tips for blogger outreach, launching social network pages for businesses and more.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
Presentation on Social Media and PR for UMD-UC. Includes information and tips for blogger outreach, launching social network pages for businesses and more.
A case study written by myself with a team of my classmates. We explored Mark Zuckerberg's leadership style and how his vision enabled young leaders in the Middle East to start a revolution.
If you enjoy this topic you may also enjoy my blog: marketingmolly.wordpress.com
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Using Social Smarts to Engage Students on Social MediaPaul Brown
Originally presented at the University of Delaware in October 2015. This presentation discusses the developmental dimensions of college student engagement with social media and how to engage them online.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
Using Social Smarts to Engage Students on Social MediaPaul Brown
Originally presented at the University of Delaware in October 2015. This presentation discusses the developmental dimensions of college student engagement with social media and how to engage them online.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
A mock presentation designed to explain the debut of social media, its impact on business, and the benefits (or lack of benefits) it offers for this mock client.
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.
This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.
How and Why Associations should participate in social media. How to begin, What to do first. A basic overview of social media networks and use of media to promote classes, provide information, mediums to use and how to garnish member support and participation.
Grow your association with social media
Debbie Kirkland, Realtor
HomeSalesofTallahassee.com
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
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Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. Evolving
Social, relationships. Usage growing. Crave social interaction, community.
Traditional methods of communication - broadcasting, 1 party to many
New web-based tools – don’t cost money, easy to use - public conversations, 1 to 1
No longer only consumers of content, we’re all content publishers. Assns – content
curators also.
Image - http://www.flickr.com/photos/andrewanderson/3685276834/
3
4. Why should you care?
Not because everyone else is doing it – wrong reason.
Right reason - social media = tool for achieving strategic plan goals.
But lots of assns (and biz) didn’t start with goals, instead created a Fb page or Twitter
account.
Don’t do it backwards. Begin with goals and objectives, tie your strategies and actions to
that. Will help you sell it too.
4
5. Tool to provide resources that your members will value.
Send out news updates, links to info/resources on blogs, your site, other sites; host
discussions about issues.
Example - ASAE – blog, twitter, LinkedIn group (got advice there when I was starting up
social media at CBIA)
Added benefit – viral media, people will share.
Online thought leader.
5
6. Benefit – platform for peer to peer networking.
Face2face always critical, yet relationships can start online, nurtured online - provide the
platform for that. (my experience) We’re creating a community.
ASAE made it easy - their blog, online efforts for annual meeting.
Provide a way for your members to create community by hosting a platform, tie your
members to you and help them make bonds with each other.
6
7. Benefit - word of mouth marketing that social media provides for your association and
your programs.
Social media is viral – people share on Fb, Twitter, LI.
You’re accessible to public, non-members. More than a logo, part of the
industry/profession’s online community. It allows you to show how you provide value to
your members.
Image - http://www.flickr.com/photos/leomei/2651896908/
7
8. Businesses use social media to respond to customer questions/complaints. Works for
associations too.
Example – airlines (budget vs legacy)
Easy to set up listening tools - can be alerted when people are talking about you (will
cover).
Be more accessible – out there in members’ lives, no longer an institution - have a
presence.
Useful at conferences.
Be social media coach – teach how to use social media to better market their business,
further their professional development.
Image – http://bighollywood.breitbart.com/files/2009/04/ernestine.jpg
8
9. For trade associations – use social media for political action alerts.
Viral - alerts will spread. Lead back to web site.
Image –
http://media.photobucket.com/image/%252522bat%20signal%252522/air223/iamtheni
ght-Batman-Bat-Signal-CEL.jpg
9
10. Covered ways to tie social media to strategic plan.
Now review current use of tools.
Traditional channels still critical, esp F2F. Web site will be home base.
Image – http://www.flickr.com/photos/dianecmac/4002283918/
10
11. Some areas to review:
1. Regularly assess members current needs? Giving them what they need?
2. Have updated strategic plan, scan environment, project different futures? Anticipated
future needs? How needs of their customers will change, affecting how members do
business?
3. Site analytics? Popular pages? Where visitors come from? Search terms?
4. Easy for members to share? ShareThis buttons?
5. Email/mail to everyone? Segmented by target?
6. Email too frequently? Coordinate with other departments?
7. Track clicks?
8. Getting member preferences on how to receive information? RSS feed? (will show)
11
12. Data helpful for social media sales pitch. Data - online searches. Constantly changing.
Additional data:
Facebook:
If Facebook as country, 4th most populated place on planet. More than Brazil, Russia and Japan.
The fastest growing group - those who are 35 years old and older. (source: Facebook)
More than 300 million active users, 50% of whom log in on any given day.
35 years and older – fastest growing group
2 billion + pieces of content shared each week.
Twitter: 20 million unique visitors to the site each month.
18 million new users per year.
There are on average 4 million tweets a day
Flickr hosts more than 3.6 billion images, that’s 1 photo for every 2 people on the planet.
The number of video views a day on YouTube has surpassed one billion.
YouTube - #2 largest search engine in the world is YouTube
LinkedIn - gateway drug of social media.
80% of companies use (or are planning to use) LinkedIn as their primary tool to find employees
this year.
12
13. The future is mobile, demographics.
In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
13
14. Fish where your fish are.
Image - http://www.clevescene.com/images/blogimages/2009/10/01/1254423909-
doonesbury.jpg
Image - http://www.thepeoplescube.com/red/richedit/upload/2k5cfbfdada1.jpg
14
15. Forrester Research - Ladder - breakdown of the different types of users. Good to know
who your member creators and critics are.
For those under 35, participation in social media is nearly universal - less than 10% are
Inactive.
And even among those 55 and over, 2/3’s of them are participating.
By 2010 Generation Y will outnumber Baby Boomers, and 96% of GenY have joined a
social network.
Future membership, digital natives, need to be part of their world.
Our competition will not be another association, our competition is already what’s
available online.
If I can find professional and business development resources online, as well as news
and information, and if I can connect with folks to plan f2f meetups, what’s the point of
joining an association?
15
16. Cultural issues.
Positive - If you have cross-departmental team working on social media, silos will
hopefully start to spring leaks
Not bc of cross-dept (you might do that already), but because social media requires a
collaborative environment, sharing, not holding info.
Social media - culture shift for many associations used to traditional way.
Younger generations - different views, changes inevitable. Social media as catalyst.
Image - http://www.flickr.com/photos/jfrenzelphotos/3011092206/
16
17. You think you’re in control of your brand or your message, you’re not.
Your brand is what other people think it is.
Conversations going on, but going on without you.
17
18. Expectation of transparency for both organizations and people. A demand that we be up
front/genuine/trustworthy.
Also, the walls between personal and public falling down. HR depts googling candidates.
We’re representing our companies 24/7.
Example – google someone – see personal and professional. Friending
members.
Organizations – nonprofits accountable to the public, worthy of trust, 990.
Social media demands transparency, being genuine, honesty in all things.
Caveat - habit of withholding information from membership at large or
the public, or putting a spin on things that isn’t quite honest.
Outcome – viral negativity
Image - http://www.flickr.com/photos/antaldaniel/2912118873/
18
19. It’s social media. People prefer having relationships with people, not brands, logos or
institutions.
Be a real person, have conversations. Mix in a little personal now, makes you real, create
bonds, but be smart about it.
Image - http://www.flickr.com/photos/mediaflex/3900099732/
19
20. Try 80% value/content, 20% promotion. Low tolerance for sales broadcasting on web.
Cultural stuff about control, authenticity, transparency and collaboration is important.
Needs to become part of your personal mindset and your organization’s strategy if you
want to be successful.
Image - http://4.bp.blogspot.com/_wFWqWIH-WFU/R-S9V-
xyWlI/AAAAAAAAEL8/GbrA5BpNIEQ/s200/car-salesman.jpg
20
21. It’s not free. Tools are free, but staff time to listen, respond, encourage conversation and
create content.
Can’t slap up a group or page and walk away, need to nurture and engage, and also
market your community.
Very satisfying work - creating a community, providing resources, helping folks make
connections. Critical work to association mission.
Image - http://www.flickr.com/photos/thijs/531589395/
21
22. Use it personally first so you can get a feel for it.
Use it for your own professional development - association management
Read blogs (see resources)
Learn about potential of each tool, how it could fit in with assn’s goals
Get a sense of the culture – etiquette, do’s and don’ts
Complete your profiles
22
23. Find your community. Need to know where they are, and meet them there.
Member survey –
what socmed tools do you use regularly – personally and/or
professionally
which blogs do you read professionally,
which LinkedIn groups do you belong to
Facebook groups/pages
find out the extent of their involvement (see Forrester ladder)
Image - http://www.flickr.com/photos/laszlo-photo/2062181707/
23
24. We’ll cover this in more detail in future webinars.
Can upload file with member email addresses, find out which members are using tool.
24
25. You’re familiar with how tools work.
Know where your members are.
Reviewed strategic plan, have idea of ways tools can help you achieve goals.
Start small. Choose one tool.
Or clean up your web site, or relook at your email/newsletter strategy.
Or, ShareThis button to your web site or RSS feeds from site.
25
26. What kind of impact are you looking for? What will success look like?
Will also help you sell social media to your boss – validate time spent.
Measure using something similar to Forrester ladder – 5 C’s of Engagement (Creating,
Critiquing, Chatting, Collecting, Clicking) – SocialFish
Or metrics that make sense to you.
Example – LI group
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27. How to convince the boss?
Tie social media to strategic plan, you’ll find new ways to tie members to you, provide
value to them. Value-added community. Golden handcuff.
1. Find allies, powerful.
2. Rehearse your demo/sales pitch.
3. Focus on how one tool can help meet strategic plan goals – review benefits to assn
and members, be prepared to overcome obstacles. Don’t use lingo.
4. Walk them through experience of how you use socmed, make it real. Knowledge,
expands network, saves time.
5. Dispel myths (lunch, party photos). Not a passing fad - email once a new toy. Use
demographic data. Address anticipated fears – legal – moderation, terms of
agreement.
6. By doing some homework, show that your community is out there without you.
7. Show how other assns or execs use it. Emotional selling. (LI – Bob)
8. Don’t promise too much. Promise baby steps. Which tool to start with? Goals? How
do they match plan? How will you do that? How will you measure success? Address
time issue.
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28. Staff – Reps from all key departments/functions.
Leader – not IT – someone who understands assn mission/objectives, sees big
picture, not territorial, in tune with members
Find out who’s using socmed already.
Meet at least monthly. Short meetings, focus on content ideas for upcoming
month – what will provide value. What needs to be promoted. Value vs selling
ratio.
Can consult informally with members who are using socmed - advise on content ideas,
seed discussions.
Image -
http://media.dailybruin.com/dailybruin/img/2009/may/04/web.sp.5.4.rowing.picA.jpg
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29. Eventually want a set of guidelines. Socialfish’s one page version. Put it in the employee
manual.
HR or legal consultant.
These guidelines will tell staff what they can’t do (examples) but more importantly how
they should behave.
Honest, consider audience, respect copyrights etc, confidentiality,
manage time, add value
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30. Anticipate some failures.
New media, everyone still learning.
Learn from mistakes, get back up and move on
Image - http://a.espncdn.com/photo/2009/0810/oly_g_bobek_576.jpg
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31. One way – Google Alerts and Twitter advanced search.
Decide on keywords. Good exercise for your team – brainstorm.
Assn name/variations/misspellings/acronym, affiliate names,
event/product/service names, CSE/leaders name, URL for web site/other sites,
competitors’ names, industry terms/phrases.
Check Google Analytics for search terms
Start small, grow as you get more competent. Review/refine.
Other listening tools besides Google and Twitter
Backtype searches blog comments
BoardTracker searches listservs and forums
Facebook and LinkedIn
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32. My Google Reader.
RSS icon - create a feed for the results of that search. You’re subscribing to search
results, like subscribing to blog or web site feed.
Select icon, direct it to your Reader. Search results appear as Google or Twitter finds
them, in your reader, automatically.
Commoncraft video on Google Reader.
When you know where your fans/members are and where conversation is happening,
start listening and then participating in conversations through blog commenting.
Subscribe to blogs –Alltop. Make sure folks know how to get back to your home base.
Social media page on web site - online outposts. Market it. Build community
Market research –hot topics and concerns, prospects, volunteers.
Be a first responder – put out fires, correct misperceptions
Always think value - be a resource for news/information, answer questions, connect
people. Be a community that provides value and connections to its members – that’s the
goal.
No online community will be a threat.
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33. Quick peeks at the tools we’ll cover in later webinars.
Facebook – Nov 3, Ted
Facebook decision – public page with fans, or group with members – pros and cons
This page – fan – updates automatically
News and links to resources, event and other announcements, photos, blog feed, videos
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34. Twitter – Nov 12, Ted
Great for conferences and providing resources.
My use – prof dev, prof/personal networking
Don’t protect updates, fill in profile, 20/80 mix
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35. LinkedIn – Dec 2, me
A good first step into social media.
Decision – members only or public
Challenge – CBIA, no one nurturing
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