SlideShare a Scribd company logo
Twitter & Facebook For Business, Marketing, Branding & Communication Rodney Rumford
Facebook Marketing Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook is Most Popular with Youth BUT… Over 35 is Fastest Growing
Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile Ad Placement
Tight Audience Ad Targeting
Marketing Opportunities:  Extend The Success of Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Concept “ Conversation is the new online Currency. Twitter is a Goldmine of Conversations.  Engage in Real Conversations and the Business Value will become Crystal Clear”
Twitter Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Twitter Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],!
Why You Should Care! ,[object Object],[object Object],[object Object],[object Object]
User Behavior Survey ,[object Object],[object Object],[object Object]
Branding & Marketing Survey ,[object Object],[object Object]
Twitter Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Every Users Voice Has Influence
Twitter is a Particle Accelerator   ,[object Object]
Twitter Micro-Sharing
Micro-Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Marketplace Eco-System ,[object Object],[object Object]
These Are Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand & Product Evangelists ,[object Object],[object Object],[object Object]
Brand Detractors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7 Deadly Twitter Sins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Stories & Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Big Brands on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Page Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Business Use Cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter For Polls/Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Example: Motrin Snowball ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging vs. Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Credit:  Gaping Void
Retweet Reach Flow Destination Site: Desired Action Response Retweet Extended Reach Total Retweet with Secondary Layer Network Retweet with First Layer Network Original Tweet
1 st  Level Retweet Reach & Amp
Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ?
It is Not a Campaign Tweet Tweet Tweet “ Engage in Real Conversations and the Business Value will become Crystal Clear”

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Twitter for Business, Marketing, Branding and Communication

  • 1. Twitter & Facebook For Business, Marketing, Branding & Communication Rodney Rumford
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  • 3. Facebook is Most Popular with Youth BUT… Over 35 is Fastest Growing
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  • 6. Tight Audience Ad Targeting
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  • 8. Critical Concept “ Conversation is the new online Currency. Twitter is a Goldmine of Conversations. Engage in Real Conversations and the Business Value will become Crystal Clear”
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  • 16. Every Users Voice Has Influence
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  • 34. Retweet Reach Flow Destination Site: Desired Action Response Retweet Extended Reach Total Retweet with Secondary Layer Network Retweet with First Layer Network Original Tweet
  • 35. 1 st Level Retweet Reach & Amp
  • 36. Twitter Value Pyramid Value Influencer Response Your Value Add Who You Interact With Who Follows You & Their Influence Who You Follow: Influence & Numbers
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  • 39. It is Not a Campaign Tweet Tweet Tweet “ Engage in Real Conversations and the Business Value will become Crystal Clear”