The document discusses how to measure online influence through various metrics like retweets, follower ratio, favorites, and quality of connections on social media platforms like Twitter. It also mentions measuring influence through content sharing and engagement metrics like views, shares, clicks, and subscribers. The document recommends using analytics tools to measure reach, resonance, relevance, and other influence metrics over time to improve online strategies.

1. How do You (or can you) Measure Online Influence? David Armano, EVP, Edelman Digital . @Armano Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge http://www.flickr.com/photos/darrenhester/3901158717/

3. psychology of “WHY” higher influence in smaller circles validating metrics http://www.flickr.com/photos/rubyblossom/3563008119/

4. building attention and trust

6. lists retweets @ replies follower ratio tweet volume Favorites quality of connections Source: David Armano

7. @ConversationAge @Armano

9. content / media business analysis content / media

12. topical activity

13. views, shares, clicks, subscribersSource: David Armano

15. SEO feedback on topics

18. activity

19. audiencetime

21. resonance

23. measure

24. compare