The document provides tips for using social media effectively for businesses. It recommends 5 things: 1) Listen to your community to understand their interests. 2) Set clear goals, strategies, and plans for social media use. 3) Choose a social media team wisely by finding those who understand your brand and are passionate about social media. 4) Create a social media policy to guide appropriate use. 5) Provide ongoing training to your social media team to ensure best practices.

1. 5 Social Media Things to Keep off Your “Ugh-we-should-have-done-that” List Lindsay Lebresco – Social Media Manager, Lilly Pulitzer

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5. Listen Read Follow Watch Use Listen

6. Things to listen for… Community Lexicon

7. Things to listen for… Opportunities to engage with or service customers

8. Things to listen for… Community “Memes”

9. Things to listen for… Community venues

10. TODAY TOMORROW Hate + your brand name

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12. Set your goals , create your strategy and plan .

16. You’ve planned. You know social media will help you meet your goals. You’ve listened . There’s a place for your voice.

17. Ready to dive in? No pressure, but you do know they’ll be watching, right?

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19. Choose your Social Media team wisely

20. Is this person relatable to my target audience? Ask these questions: Are they authentic & trustworthy? How about likable? Are they passionate about your business? Are they natural users of social media? How well do they know your brand & products? Are they committed to having a conversation ? Can they rally?

21. OH HELL YES! WHO CARES Has been on Facebook since it was only for college students Has a bad ass smartphone Knows what 2 words comprise the term “blog” Follows Conan O'Brien on Twitter Helped their uncle start a Facebook page for his pest control company They’re younger than you… and much “hipper” Can text 100 words a minute Mulit-tasker & solid project management skills Seeks out new opportunities in social & stays on top of what’s happening in the industry Experience in using social media platforms personally; ideally has used it for business Team player and is comfortable working cross-functionally Has a background in communications & has good writing skills Strategic thinker but tactical executer             

22. Identify their responsibilities: report by Jeremiah Owyang of Altimeter Group. Infographic by Voltier Creative

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24. Create a Social Media Policy

25. PrinciplesPolicies Guidelines

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28. Train & develop your team

29. Formal training Continuing education Trade Media reading & circulation Competitor & trade tracking

30. Monthly team meetings Incentivized participation Recognition for achievement