Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
A presentation on facilitating conversation and collaboration on enterprise social platforms to enable a distributed workforce to learn from each other, share critical knowledge and capture the organizational hive mind.
A short presentation on the paradigm shifts we are experiencing in the VUCA world and the need to re-imagine learning in the workplace to stay relevant.
National Teaching Fellowship - Communicating DigitallySue Beckingham
A short presentation on the value of communicating digitally and engaging in digital scholarship and dialogue.
Presented at the Sheffield Hallam University Leadership Group
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
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Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
A presentation on facilitating conversation and collaboration on enterprise social platforms to enable a distributed workforce to learn from each other, share critical knowledge and capture the organizational hive mind.
A short presentation on the paradigm shifts we are experiencing in the VUCA world and the need to re-imagine learning in the workplace to stay relevant.
National Teaching Fellowship - Communicating DigitallySue Beckingham
A short presentation on the value of communicating digitally and engaging in digital scholarship and dialogue.
Presented at the Sheffield Hallam University Leadership Group
This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
A very simple presentation I put together to introduce our corporate Learning & Development Team to the basics of social media. Focus, and key questions based on how they might start thinking about the use of social media and the ways in which our employees might receive or respond to training/ L&D via social media channels.
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
The Future of Learning: Embracing Social Learning for SuccessSaba Software
Today, the world is grounded in a vast and dynamic world of information and technology. Organizations
have access to content like never before, compounded by the Web 2.0 movement. This ability to
communicate swiftly evolved into collaboration that has become an intense driver of the “knowledge
economy.”
During the last two years we have seen how knowledge management and leadership development
via learning are being incorporated more frequently as strategies to increase organizational agility.1
Additionally, learning organizations that act as strategic enablers for the business are more focused on
connecting people to people and content through knowledge management and social technology.
Saba Software partnered with Human Capital Media (HCM) Advisory Group to better understand how
business is taking advantage of social learning. In the 2013 survey, HCM examined how organizations are
approaching social learning, which methods have proven to be successful and where challenges are experienced.
Social Networking, Online Communities & Research - WCHRI RoundsColleen Young
This presentation explores how researchers can leverage the social web throughout all stages of research from study design, recruitment and through to knowledge dissemination and integrated KT. Colleen Young discusses the synergies of online communities and research, the people who lead and manage the communities and researchers. The presenter encourages discussion throughout the presentation and will tailor its flow to the attendees' knowledge and participation.
The open academic: Why and how business academics should use social media to ...Ian McCarthy
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Social media and knowledge management
1. Social media and knowledge
management
Strategic Knowledge Management
2. Personal background on social media
• Doctoral Dissertation on Social
Media in Business-to-Business
Companies’ Innovation in 2015
#JarinVäitös
• One of the co-founders of
Community Managers in Finland and
their yearly cmad.fi event (2013-)
• Highest Social Authority Score of
Tampere University of Technology
Staff (in 2016)
https://orcid.org/
0000-0002-7337-1211
4. Social media as a concept – not only software
User-generated content Community Web 2.0 tool
Twitter
Hootsuite
Mentionmapp
Followerwonk
5. From consumers to prosumers (Web 2.0)
Web 1.0 Web 2.0
→
Ofoto Flickr
Britannica Online Wikipedia
personal websites blogging
domain name speculation search engine optimization
page views cost per click
content management systems wikis
directories (taxonomy) tagging (folksonomy)
Source: O’Reilly 2007
6. Social media use in Finland
Media All Male Female Age group
16–24 25–34 35–44 45–54 55–64 65–74 75–89
% % % % % % % % % %
Facebook 58 53 63 67 81 76 66 52 42 13
WhatsApp 50 46 53 78 72 58 56 44 27 6
Instagram 39 33 45 80 65 50 40 24 12 2
Snapchat 14 13 16 71 26 5 6 2 0 0
Twitter 13 16 11 27 20 18 14 10 4 1
LinkedIn 13 15 11 8 25 21 20 10 3 1
TikTok 6 5 8 34 9 3 2 1 0 0
Jodel 5 4 7 25 13 2 0 0 0 0
Suomi24 3 4 3 4 3 3 3 4 3 1
Muu 6 5 6 12 10 6 5 2 2 1
Source: Tilastokeskus, Väestön tieto- ja viestintätekniikan käyttö 2020; use in the last 3 months
10. Reach of content in social media
– a HEI example
20 people
participate
in live
lecture
A few more view
the material in LMS
The same content
spreads ten times
wider in social media
11. Social media and innovation
Fig. Conceptual framework of social media use for innovation (Muninger et al. 2022)
18. Important Knowledge
Source: Modified from Ilvonen, Jussila & Kärkkäinen 2019 A Business-Driven Process Model for Knowledge Security Management;
Ilvonen 2013 Knowledge Security – A Conceptual Analysis
25. Social media (Web 2.0) and knowledge conversion
Socialization Externalization
Combination
Internalization
Tacit knowledge Explicit knowledge
Chat
Blogs
Wikis
Social bookmarking
Instant messaging
Microblogs
Content sharing
Metadata
Tagging
Folksonomies
Extensions
Social networking services
Open and closed communities
Recommendations
Reviews
Virtual worlds
Commenting
Configurators
Explicit knowledge
Skype
Google Hangouts
Game engines
Annotations
Tagging
Mashups
Trello
MS Teams
WhatsApp Telegram
Slack
Twitter
SlideShare
LinkedIn
Simulators
26. How Social Media Facilitates the Knowledge
Management Process?
• Social media can facilitate four different knowledge management
processes:
1. Knowledge acquisition process
2. Knowledge organisation process
3. Knowledge-sharing process
4. Knowledge application process
According to Panahi et al. 2021 How Social Media Facilitates the Knowledge Management Process: A Systematic Review
27. How social media can facilitate knowledge acquisition
Knowledge acquisition process Social media facilitating roles
Sources of knowledge • Detecting news and events
• Enabling access to other users’ comments and responses
Knowledge accessibility • Discovering knowledge automatically
• Supporting information seeking
• Enabling insertion of private or public responses
• Support for searching user-generated content
• Create possibility for browsing previous questions and answers
• Delivering knowledge with push and pull technologies (notifications)
Knowledge creation • Facilitating authoring
• Creating new meaning of knowledge production without time and
place limitations
• Combining previous knowledge by mashups
• Creating collaborative environment
• Facilitating conversation
Modified from Panahi et al. 2021 How Social Media Facilitates the Knowledge Management Process: A Systematic Review
28. How social media can facilitate knowledge organisation
Knowledge organisation process Social media facilitating roles
Knowledge storage • Facilitating social labelling
• Coding knowledge by tag or hashtags
• Creating a comprehensive folksonomy
Knowledge retrieval • Providing access to other related content
• Creating a co-occurrence network of keywords
• Automating clustering annotation and refinement
• Homophily
Knowledge classification • Creating collaborative classification
• Using event-based classification
• Organising content based on the users’ behavior
Modified from Panahi et al. 2021 How Social Media Facilitates the Knowledge Management Process: A Systematic Review
29. How social media can facilitate knowledge sharing
Knowledge sharing process Social media facilitating roles
Communication creation • Simplifying community building
• Locating experts and specialists
• Establishing direct and indirect communication between users
Knowledge sharing • Removing time and space barriers
• Enabling users to share explicit and tacit knowledge
• Enhancing users’ motivation for knowledge sharing
Knowledge dissemination • Generating discussions
• Creating virtual proximities
• Increasing the speed of knowledge dissemination
• Improving the process of knowledge transfer
• Broadcasting knowledge
Collaborative knowledge sharing • Flattening communications
• Creating interactions between users
• Facilitating exchange of knowledge
Modified from Panahi et al. 2021 How Social Media Facilitates the Knowledge Management Process: A Systematic Review
30. How social media can facilitate knowledge application
Knowledge application process Social media facilitating roles
Knowledge translation • Enabling knowledge presentation for different groups based on
understanding of audiences
Decision-making • Accessing others’ ideas, experience and opinions
• Creating common space to focus on a topic and facilitate decisions
Education and learning • Growth of formal and informal education
• Growth of knowledge contribution (global knowledge management)
Problem-solving • Providing context for interactive and concurrent discussions about
problems
Teamwork • Crowdsourcing and collective intelligence
• Improving coordination and working with common artefacts
Research process • Connecting with people outside the organisation
• Improving access and impact of research
Modified from Panahi et al. 2021 How Social Media Facilitates the Knowledge Management Process: A Systematic Review
31. Participation in social media communities
1 % Rule
1 % add content 99 % lurk
Source: Ben McConnell and Jackie Huba 2006 The 1% Rule Charting citizen participation
32. Contributing much, little or not all in
knowledge management
1-9-90 Rule
1 % add content 9 % change or update content 90 % lurk
Source: Bradley Horowitz 2006 Creators, Synthesizers, and Consumers
33. Discussion Questions
• Why do only 1% of people add
new content to Wikipedia?
• Why 9% are only making small
updates and changes to
content?
• Why 90% are only lurking?