Download to read offline
Uploaded byHAMK Design Factory
Why is data important for empathy
Data is important for developing empathy because it can provide insights into the experiences, behaviors, and needs of individuals and groups. By analyzing data, organizations can better understand customer contexts and make informed decisions that consider diverse perspectives. This leads to more empathetic actions like products, services, and policies tailored to meet varied population needs.
Why is data important for empathy
- 1. Why is dataimportant for empathy? Jari Jussila Freezing Week 7.3.2023
- 2. Answer • Data isimportant for empathy because it can provide insights into the experiences, behaviors, and needs of individuals or groups. • By analyzing data, we can better understand the context in which people live and make informed decisions that take into account the perspectives of different communities. • This can lead to more informed and empathetic actions, such as designing products, services, or policies that meet the needs of diverse populations. Source: ChatGPT
- 3. Demographics vs empathy asdata • Male • Born in UK • 75 years old • Married twice • Celebrity • Male • Born in UK • 75 years old • Married twice • Celebrity What about their behaviours, needs and goals?
- 4. Why is data important? “Peoplewant practicality and not niceties”
- 5. Empathy for theuser GE-ADVENTURE SERIES – THE PIRATE ROOM
- 6.
- 7.
- 8. Impact of emotionsin online shopping Source: Makkonen et al. 2019, Image The AI companion who cares: https://replika.com/ + + + + + - - -
- 9. Empathic customer service •In general, when consumers feel empathy for the service provider, they less perceive time and energy cost (Berry et al,. 2002) and are more satisfied with the service (Davis et al. 2017) Source: Nestle SA,Adobe Stock Source: Yoon & Lee 2021
- 10. Hero MotoCorp, a manufacturerof motorcycles and scooters that is based in New Delhi, is an example of a company that uses evidence-based empathy grounded in data analytics. WINNING WITH DATA: STR ATEGY Source: Agarwal & Weil 2012; Image courtesy of Flickr user H4NUM4N
- 11. Softscaling strategy Optimizing Business Processes Informed Empathy Nurturing the Emotional Connection •Optimize core business process • Use data empathically by adding context from local sources • Engage customers • Empower employees Source: Agarwal & Weil 2012