The Self-Guided Social Media Training Manual will discuss appropriate and productive use of social media sites while at work

1. Self-Guided Social
Media Training
Manual
MONICA GRAY, SHADAVA JACKSON, CHRISTIE ROSS, ASHLEY TILLMAN
AET/562
MAY 30. 2016
KATHRYN WYATT

2. Table of Contents
 Introduction
 What is Social Learning?
 Solving Business Problems using Social Learning
 Strengthen Business Relationships through Social Learning
 Social Media Tools
 Conclusion
 References

3. Welcome New Employees!
 The Self-Guided Social Media Training Manual will discuss appropriate and
productive use of social media sites while at work
 The manual will comprehensively explain developing a social learning
environment, problem-solving, strengthen business relationship, and social media
tool usage.
 Enjoy the presentation!

4. What are some barriers to effective
social learning?
Every organization has barriers that effect social learning which include:
 Productivity and efficiency
 Firewalls, security, and bandwidth
 Intellectual property
 Confidentiality
 Policies
 Participation, or lack

5. Strategies to overcome social learning
barriers
 Respond to productivity and efficiency concerns
 Avoid firewall security and bandwidth concerns
 Intellectual property: Make it clear who owns the content
 Monitor capabilities of social media tools to ensure confidentiality
 Create policy rules and guidelines
 Create a social learning site to connect to others (Yupangco & Levy, 2008)

6. Social learning will play a role in
effective workplace training
 Social learning takes training a step further by overlapping social learning and
training by enabling knowledge transfer in a way training cannot be done
alone. This form of learning includes
 On the job training
 Connecting on varies social sites
 Collaborating and developing content
 Usage of tools such as, Google docs, blogs, video, podcast, elearning and
personal development classes
 Mentoring and coaching
 Social learning will play a role in meeting the needs of the audience
 Albert Bandura’s theory indicates that people learn most effectively when they
interact with other people

7. Ethical Dilemmas within Social
Learning
 The changing nature of the workplace has become a priority and
composed of people with different nationality, culture, religion, age,
education, and socioeconomic status
 Ethical dilemma can steam from:
 Organizational layoff
 Leakage of confidential information
 Depletion and allocation of resources
 Due to complexity of ethical dilemma companies are adopting a code of
ethics

8. Level of importance assigned to social
learning
 The level of importance assigned to social learning is growing
 Effective communication all organizations to operate globally
 Increases performance and productivity
 The importance of social learning can be promoted by teaching and
educating leaders of the organization in regards to the positive effects of
connecting learning

9. Solving Business Problems using Social
Learning
 Communication – connecting with colleague on varies social media sites to
find quick and accurate answers
 Social learning – “We learn from others.” Newly hired entry level
employees can learn form their coworker through a social learning
environment (Bingham & Conner 2010).
 Organizational Culture – Breaking down barriers between employees with
social interaction.

10. Strengthen Business Relationships
through Social Learning
 Social learning encourages
collaborations through social
networks
 Social Media channels
provides the employees and
organizations opportunities to
encourage informal, formal
learning at the work site or
global workplace

11. Categories of social media for
workplace learning
 Formal Structured Learning (FSL)
Social media is being used to
improve engagement in classroom
or online courses.
 Personal Directed Learning (PDL)
Joining social networks to interact
with others, ask and answer
questions, start discussions and
build a personal or professional
network
 Group Directed Learning (GDL) use
of collaborative tools to work
together on common documents,
or to brainstorm together
 Intra-Organizational Learning
(IOL) The use of blogging by
senior managers and project
leaders to provide a perspective
on organizational policies
 Accidental & Serendipitous
Learning (ASL) Finding out about
new things by using micro-
sharing services, joining social
networks, viewing photo-sharing,
video-sharing or presentation-
sharing services

12. Social Media Tools
Wiki :allows users can add and update content on a website to help
collaborate the forming the content of the website.
Facebook: allows registered users to create profile, upload videos and photos,
and send messages. The site is available in 37 different languages and allows
individuals to collaborate using Marketplace, Groups and Events applications.

13. Social Media Tools
Google Groups: Users can create groups
through https://groups.google.com. Google
also offers a variety of tools that can be utilized in the groups such as Google Docs,
Google Hangout and Google Slide.
Twitter: Twitter is a free microblogging service which allows registered members to
broadcast short posts called, “tweets.”

14. Thank for your time!
In closing, we encourage each new employee to explore the social media
tools at home and incorporate the techniques learned in their daily work.

15. References
 Bhanot, S. (2012). Use of Social Media by Companies to Reach their Customers. SIES Journal of Management, 8(1), 47-55.
 Bingham, T., & Conner, M. (2010). The new social learning: A guide to transforming organizations through social media. Alexandria, VA: ASTD Press.
 De Villiers, M. & Pretorius, M. C. (2013). Evaluation of a Collaborative Learning Environment
 on a Facebook Forum. Electronic Journal of Information Systems Evaluation, 16(1),
 58-72.
 Harrington, M. (2011, December 8). SOCIAL LEARNING: Social Training and Social Workforce Learning. Retrieved from newdirectionconsulting.com:
http://newdirectionsconsulting.com/leadership-engagement/blog-social-learning-social-training-and-social-workforce-learning-2/
 Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3),
241-251.
 Lankard, B. A. (2011). Resolving Ethical Dilemmas in the Workplace: A New Focus for Career Development. ERIC Digest. No. 112. Retrieved from http://www.ericdigests.org/pre-
9220/focus.htm
 Malamed, C. (2012). Using Wikis for Learning and Collaboration. Retrieved from the eLearning
 Coach: http://theelearningcoach.com/elearning2-0/using-wikis-for-elearning/
 Moore, K., & Neely, P. (2011, September 11). From Social Networks to Collaboration Networks: The Next Evolution of Social Media for Business. Retrieved from
http://www.forbes.com/sites/karlmoore/2011/09/15/from-social-networks-to-collaboration-networks-the-next-evolution-of-social-media-for-business/#2e8093f176ea
 Odoardi, C. (2014). The positive relationship between problem solving demand and innovative work behaviour in the health sector. BPA - Applied Psychology Bulletin (Bollettino Di
Psicologia Applicata), 62(271), 40-53.
 Yupangco, J., Levy, S. (2008, August 11) Overcoming the Challenges of Social Learning in the Workplace. learningsoultionsmag.com. Retrieved from
http://www.learningsolutionsmag.com/articles/85/overcoming-the-challenges-of-social-learning-in-the-workplace