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AET/562 Team D: Self guided social media training manual
- 1. SELF-GUIDED SOCIAL MEDIA TRAINING MANUAL EMILY LEHSTEN, KRYSTAL RICKS, NICKI SAUNDERS, AND KIMBERLY WOLFORD AET/563 GARTH BEERMAN JULY 11, 2016
- 2. OVERVIEW AND FOCUS • This manual is designed for Wegmans Food Markets, Inc employees • Expanding to more states • Social media will help connect individuals to each other to learn and share information • All employees will be able to use Social Media tools to develop their own Personal Learning Networks (PLNs) • 2 hours of technology-based training will be required each month (face-to-face or virtually) • This presentation will: • Help employees understand what the Self-Guided Training Manual is used for and how to access and use Social Media tools for personal and professional development
- 3. SOCIAL LEARNING What is Social Learning and Why is it important? ➢ Engagement ➢ Collaboration ➢ Productivity
- 4. PERSONAL LEARNING NETWORK • How to start a Personal Learning Network: • Build a Wegmans Food Market, Inc Twitter account • Build a circle of connected educators on VoiceThread • Follow education chats that are specific to our content area on YouTube • Join and participate in Wegmans Food Market, Inc groups such as Facebook
- 5. POSSIBLE BARRIERS AND SOLUTIONS Barriers • Media sites are difficult to find and access • Expectations and Guidelines are unclear • Members are uncomfortable participating with the group Solutions • Choose user-friendly social media tools and provide a “cheat sheet” and model how to gain access to each tool. There should also be a quick training on the aspects of each tool • Make clear expectations and guidelines. Use concise terms and check for understanding • Begin participation slowly. Ask ice- breaking questions so that members can get to know each other. For those who may be familiar with one another, they can feel more comfortable with each other and learn to work as a team
- 6. ETHICAL DILEMMAS Personal Privacy Copyright and Plagiarism Work Ethics
- 7. ADDRESSING BUSINESS ISSUES AND STRENGTHENING RELATIONSHIPS ❖ Address issues through social media ❖ Advertising issue - watch video https://youtu.be/0PB5RSuzjgs ❖ Connect with others having same issues ❖ Create pages on social media ❖ Several companies now use some sort of social media to connect with customers and business relationships
- 8. PROBLEM SOLVING THROUGH SOCIAL LEARNING ❖ Connect with others having same issues ❖ Form networks and support each other ❖ Share resources via Internet electronically ❖ Online modules for learning SOCIAL MEDIA TOOLS FOR SOCIAL LEARNING • Twitter • VoiceThread • YouTube • Facebook
- 9. TWITTER • Micro-blogging tool (140 character limit) • Can be used to connect with others for professional and personal development • Easy tool to use to establish your own PLN Try this: • Log-in to Twitter.com and search for #PLN • Review the Top Tweets to see what you can find! For example: @SchoolLeadNow posted this awesome infographic about #PLN
- 10. VOICETHREAD Try this: • Log in to voicethread.com and search for Edutopia • Create a one minute video introducing yourself • View others’ introductions and leave a comment
- 11. YOUTUBE Upload videos, music, blogs to share Create, interact, and learn about any topic Anyone can use YouTube Blogs https://youtube.googleblog.com/2016/05/youtube-creators-meet-pope-francis-to.html Music Straight No Chaser Like a Prayer https://www.youtube.caom/watch?v=QyQAVhkAwvk Videos Classroom Management https://www.youtube.com/watch?v=RTnZy3jDDx0 Fairy Tale https://www.youtube.com/watch?v=U89dkGrsYZY
- 12. FACEBOOK • Most well-known Social Media Networking site • Can create groups, connect with individuals, and advertise • Link videos, documents, websites, pictures • Very user-friendly Try this: • Log-in to Facebook.com and search for Edutopia • Find a linked article that applies to you as a learner Here school leaders can read an article about professional development
- 13. ALL OF THESE SITES ARE CONFUSING! HOW DO I MANAGE THEM ALL?
- 14. CONCLUSION • Wegmans will use Social Media to • Develop PLN’s • Promote Social Learning • Get to know and interact other employees • Interact with customers to form connects and provide excellent customer servic • Teach and train staff • Made easy using social media tools such as Facebook, Twitter, Youtube, and VoiceThread • Promote and Market products
- 15. REFERENCES Asim, A. (n. d.). Social cognitive learning theory. [Web log]. Retrieved from http://ahmadasim.blogspot.com/p/constructive-perspectives.html Bozarth, J. (2010). Social Media For Trainers, Techniques for Enhancing and Extending Learning. San Francisco, CA: Pfeiffer. ConvergenceSolutions. (2011, Aug 3). What is a voicethread. [youtube video]. Retrieved from https://www.youtube.com/watch?v=arB74zm6DPs GSA. (n. d.) Privacy laws, regulations, and more. Retrieved from http://www.gsa.gov/portal/content/104250
- 16. REFERENCES Image. (n.d). Retrieved from Image. (n.d). Retrieved from http://www.newsobserver.com/news/local/community/cary-news/ibaxro/picture55454615/ ALTERNATES/FREE_640/Wegmans%20Online Kompen, R. C., Monguet, J. M.& Brigos, M. (2015). Constant change, the ever-evolving personal learning environment. The Quarterly Review of Distance Education, 16(2) pp. 119-128. Saunders, N. (2016, July 8) Edutopia on Facebook. [Screen capture]. Saunders, N. (2016, July 8) School Leaders Now on Twitter. [Screen capture].
Editor's Notes
- This presentation is meant to accompany the Self-Guided Social Media Training Manual written by Emily Lehsten, Krystal Ricks, Nicki Saunders, and Kimberly Wolford.
- The Self-Guided Social Media Training Manual is designed for Wegmans Food Market, Inc employees. As Wegmans has expanded into many new states and growing geographically social media will help connect employees across the entire organization with one another. Employees will use social media to connect with other employees, form personal learning networks (PLNs), complete mandatory technology training during work hours, and collaborate to learn from each other and solve problems. This presentation was designed to help employees understand how to use the Self-Guided Training Manual and also teach employees how to access and use social media tools for personal and professional development.
- The idea of social learning comes from Albert Bandura’a social learning theory. Bandura “posits that people learn from one another, via observation, imitation, and modeling” (Asim, n. d.). Take that idea and add social media, and social learning becomes global. Learners find themselves more engaged in learning, collaboration becomes the norm, and productivity increases. Bozarth defines social learning as “online material produced by the public, distinct from content produced by professional writers, journalists, or generated by the industrial or mass media” (2010). Examples include Blogs, Facebook, Twitter, YouTube, etc. The material is used within a group to collaborate, learn, innovate, and share knowledge. Social learning is an amazing platform for employee training. *Image Source above was taken from http://ahmadasim.blogspot.com/p/constructive-perspectives.html
- Social media platforms provide a way for people to connect all over the world to learn and interact from each other. Personal Learning Networks are formed when people mingle professionally and personally. Schools and businesses use PLN’s to form collaboration between peers, colleagues, and associates.
- Knowing this information will help the training go more smoothly. These barriers should not dissuade employees to use social media tools for social learning and training.. If anything, it should give them a look into how the barriers can be eliminated.
- 1. Personal Privacy: Companies can read work emails and see what employees are doing while they are logged in on their computers. There are laws regarding personal privacy and can be viewed on GSA’s website http://www.gsa.gov/portal/content/104250. This site will list “various provisions of relevant federal privacy protection laws, regulations, directives, policies, instructional letters and more for reference” (GSA). When a person isn’t sure about privacy laws or policies they should ask first. 2. Copyright and Plagiarism: Copyright and Plagiarism can have some very steep penalties or consequences. Trainees should be aware of the laws concerning copyright infringement and plagiarism. Plagiarism is taking another’s work and calling it your own. Items that are copyrighted must be granted permission to use in different works. Not only is it illegal for an individual to use copyrighted or plagiarised materials, the organization do this company can be fined and lose the right to have a copy and print center. Plagiarism also can have consequences like jail time. Always credit the original producer of work whether written, visual, or digital videos. 3. Work Ethics: Work ethics are the traits that employees have that demonstrate their moral compass and commitment to the work. Jenkins provides five factors that demonstrate a strong work ethic (2016). She lists integrity, sense of responsibility, emphasis on quality, discipline, and sense of teamwork. Therefore, in the workplace, employees should think about the content they wish to share before they share it. They should make sure that their work is up to date and follows guidelines of deadlines. Further, employees must work as teams by collaborating and respecting everyone’s opinion. Respectful debate may be necessary, but slurs and angry rants are not.
- When businesses have issues they can use social media to connect with other companies having the same issue. They can watch videos to help, they can read blogs, or tweet issues. “There are now reported to be 1.5 billions social media users globally, with at least 70 percent of companies using some form of social media” (McKinsey Global Institute). Video retrieved from YouTube; clipart retrieved from https://www.google.com/search?q=free+social+media+icons
- By using social media we can connect with others that had the same issue, and learn how they solved the problem. We can use networks like Facebook, Twitter, YouTube to help solve issues as well as find help to solve the problem. Businesses can also use social networks like LinkedIn, Facebook, and Twitter to help promote their company or spotlight a certain individual within the company. There are a number of social media tools available for anyone to use, however, this presentation will explore Twitter, VoiceThread, YouTube, and Facebook.
- Twitter is a microblogging tool that allows users to post short messages (140 characters or less). This social media tool can be used to connect with others for professional and personal development. Twitter is very easy to use and costs nothing to sign up for an account. Twitter is also a great platform to use to establish your PLN. Connecting with others for a common goal or idea is easy to do on Twitter. You can use hashtags (#) posts on the same topic. For example, log-in to Twitter by clicking the link above. (if you do not have an account follow the prompts on Twitter.com to create an account). Next, locate the search bar and type in a topic you would like to find out more about, for example PLN, use the #PLN to search for Top Tweets about PLNs. (Image source: Saunders, N. (2016, July 8) School Leaders Now on Twitter. [Screen capture].)
- Voicethread is another useful social media tool for learning. A. VoiceThread is a unique social media tool that allows people to communicate via other tools with voice and video, rather than just text. The site claims that when we text one another, we lose the intimacy that is derived from being in a physical space with a person. It is difficult to emote tone or mood through texting alone, which is why we tend to use emoticons. Voicethread allows a multimedia conversation so that tone and mood can be identified. It is also a quicker way to communicate, as talking is much easier to do, over writing a text and sending it to someone. VoiceThread can be used on any device, and allows for immediate feedback. It is somewhat like Twitter in that a constant conversation occurs. However, unlike Twitter, VoiceThread is an easier platform to add video, voice, text, and more within a conversation (Voicethread.com, 2016). Follow this link to learn more about the benefits of Voicethread: www.voicethread.com. It shows a video that demonstrates how Voicethread is used and the site’s benefits. This application would be useful in social media training. It could easily be used to collaborate on many different projects by using video, text, images, etc. to put the projects together. Employees could utilize this tool to have a continuous conversation with others, and allows for a more personal connection.
- Anyone can use YouTube; people can interact with others and learn about almost anything. In the blogs section, a group from YouTube had an opportunity to meet Pope Francis. The group took a selfie with the Pope and put it in their blog about the meeting. You can see musical artist’s like Straight No Chaser (one of my favorite acapella groups) videos or live broadcast’s. Using videos in the classroom allows educators to open a whole new world of learning. You can also find videos that show you how to do something. For example, have you ever wanted to learn how to correctly post your own videos to YouTube. Using YouTube you can search for video tutorials that will show you step by step how to correctly post a video on YouTube. Also, YouTube can be used to post reviews of things. If you wanted to buy a certain computer you could search YouTube for a review on that computer before you invest money in buying it.
- Facebook is one of the most well-known and used social media platform. Users can create groups, connect with individuals, and advertise using Facebook. This platform is very user-friendly and most individuals already have a personal account that they use on a somewhat frequent basis. Facebook can be used to post videos, links to videos, documents, websites, and pictures. Users can also write commentary or pose questions as well as comment on other’s posts and answer questions. Log-in to Facebook.com (if you do not already have an account follow the steps on the website to create an account)/ Next, located the search bar on Facebook and type in a company or organization that interests you, or you can type in a topic or person that interests you. Once you have located a page/profile you would like to view, read through that page and find something to comment on. (Image source: Saunders, N. (2016, July 8) Edutopia on Facebook. [Screen capture].)
- To best use social media tools, employees should learn to use the functions of the tools that are common with many different social media sites (Kompen, Monguet, and Brigos, 2015). Doing this will allow users to easily switch from one site to another if the first is deleted or is no longer working. This is important because of technology transience. Technological transience is the process of one social media tool or educational collaboration tool becoming obsolete and something new is created to take its place (Kompen, et al., 2015). *Image source: Image Source: http://www.cats-pyjamas.net/2012/06/basic-functions-of-a-social-media-tool/comment-page-1/
- Wegmans Food Markets, Inc. will begin using social media to teach and train staff and promote and market products. Training and teaching staff will be made easy and affordable by using social media tools such as Facebook, Twitter, Youtube, and VoiceThread. Employees will use social learning environments to interact with other employees and to interact with customers forming communities and providing excellent customer service.