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Social Media and Google Tools Simplify, Optimize, Mobilize @DAMIENSS Damien Steiner Smith -Social Media Nerd Guerrilla Social Media
Plan of Attack Social Media Space Time Continuum Making Social Media time well spent Time Management  Tools Free Power of Time Saving Google  Geo Social Networking Mobile Devices
Communicatopia
The Social Media Vortex Easy to stay connected Lots of Distractions Fun….
Lost in the Sauce
Evaluate Your Comfort Zone Make a List of the Most Useful Sites Useful is Relative Tackle your profiles one at a time Avoid Peer Pressure Everyone ISN’T doing it Factor Return on Investment (ROI)
Have A Plan Set a Time Limit and Stick to it! Telling yourself you’re only going  to be on Facebook 30 minutes isn’t a time limit Set Attainable Goals for Growth and Return Evaluate Your Goals Regularly
Simplify Your Life
TWEETDECK Monitors Facebook and Twitter Monitor multiple accounts  from the same control panel Categorize your Followers  Effectively into groups that  Can be monitored Software that requires  download
HOOTSUITE Updates Facebook, Twitter,  Linkedin, AND Wordpress.com Scheduled updates to all  social networks –tweets, FB  Updates,  Update Fan Pages Friend and Follower  Categorization No Downloading required
Make Google Part of your DNA
Mailing List Contact Management Address Book Sync USES
GOOGLE CALENDAR
Sync to Outlook Sync to Phone Keep Track of Multiple Calendars Get Email and Phone Reminders Easy to share via Email and between users Calendar Application
Post Schedules Manage and Monitor Checklists Customer Log Google Docs for Retail
GOOGLE VOICE
Voicemail to Text Voicemail to Email Manage multiple lines (answering service) Convenience
Analytics
Accessible understandable  ,[object Object]
Unique/Returning
PagesVisited
Time Spent,[object Object]
Know Your Online Reputation
Google places
World of Mouth
WHY SOCIAL MEDIA?
GEO Tracking Links to Facebook and Twitter Automatically Earn Points, Badges, Mayorships
What is a Mayor? Most Vocal Customer Why give a Mayor Discount? The power of mayorship
Motivate the Herd
Offer an Awesome Coupon Stipulation that there has to be a certain number of paid signups People who want the Groupon tell, ask, BEG their friends to sign up! Instant New Customers and Guaranteed Money How it works
visibility
Social Bookmarking SHARE ORGANIZE SEARCH MANAGE Capture SEO More INBOUND Links More Relevance
Social Bookmarking with DIGG Connect With Facebook
Social Bookmarking with DIGG Connect With Facebook
Social Bookmarking with DIGG Login
Social Bookmarking with DIGG Submit New
Social Bookmarking with DIGG Input URL
Social Bookmarking with DIGG CREATE SEO Friendly Title
Social Bookmarking with DIGG Fill in Description: More SEO
Social Bookmarking with DIGG Choose Image
Select Topic category
Preview
Social Bookmarking with DIGG Submit Story
Digg frequently
Digg frequently
Get Smart Finding the Smart Phone that fits You
The Mission Smart Phone Basics Blackberry iPhone Android Pros Cons
iPhone - Pros “There’s an app for that!” – Really! Most apps a free or very cheap. Amazing support from Apple. Very durable. GPS built-in Rumors – Heard, but not confirmed. Tethering to laptop in June 2010? Camera to have a flash in June 2010 Use as REIN key in Dec 2010?
iPhone - Cons Exclusive to AT&T network Can’t currently tether to laptop Doesn’t currently have camera flash Can’t organize apps into folders
What is Android? Linux Based Operating System Java Based Software System Open Source (no secrets) Built to sync to Google
Android Pros Open Source Anyone can access the source of an app’s creation Syncs to all Google Apps, Outlook, and More 30,000 Apps Multiple Phones to Choose From on all carriers Potential QWERTY Keyboard
Android Cons Google account required to sync certain apps Limited apps when compared to iPhone Still working out software glitches Some older phones do not have the ability to upgrade
Android Examples
Blackberry Pros Extremely Secure (Fort Knox of Phones) Blackberry Messenger (Message BB users)
Blackberry Cons Little to No Apps Small Buttons Inferior Operating System Projected to be obsolete in the coming years due to lack of apps.
Teamwork Parting Suggestions
Signage Parting Suggestions

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