Online Marketing Presentation Arkansas Green Industries Association

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Presentation made by the Arkansas State University Small Business and Technology Development Center to nursery businesses at the Arkansas Green Industries Association annual meeting Thursday, January 24th. Provided short overview of online marketing for small businesses

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  • Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy
  • Online Marketing Presentation Arkansas Green Industries Association

    1. 1. Arkansas Green Industry AssociationOnline Marketing Basics Get the Basics
    2. 2. The Opportunity…The Challenge
    3. 3. Marketing PlanWhat is my MESSAGE? – Value PropositionWho are My CUSTOMERS?Where do they LEARN ABOUT ME?What MATTERS to my Customers?What is my SALES FUNNEL?
    4. 4. Feeding the Cash RegisterEmail BLOGLocal Search Off-Line Web Site
    5. 5. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content inWhere we create content to FEED our Blog a Form Customers Want
    6. 6. Where to StartFirst Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customersDevelop a Buyer Persona to target best customer Determine what is important to that segmentSet Up Monitoring PlatformsDetermine the RIGHT social networksDetermine the RIGHT type of ContentStart Delivering Good Content they VALUEFind tools to make your Online Marketing Easier
    7. 7. What is Good ContentEducatesInformsEntertainsProvides ValueBuilds TrustCreates Relationships…thenSELLS……
    8. 8. How to Spread Content Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offersKnow how subscribers in different networks PREFER to receive your content
    9. 9. Tools to Create ContentSlideshare.com upload your PowerPoint, word documents, pdf files, brochures,even video online to share with your audienceAnimoto.com Video creation and sharing tool that allows you to upload imagesand short video clips, add text, then mix with a great music library to share with yourfans.Storify.com Online curation site bring information from Google, Facebook, Twitter,YouTube, Instagram and more. Perfect for quick creation of information in appealing format.YouTube – Fits as both a support tool and as its own social network. Shoot videofrom anywhere, upload to YouTube and share on your sites.Get more information about Slideshare, Animoto and YouTube atour Storify article “Tools to Create GREAT Content”
    10. 10. Tools to Save Time Hootsuite.com Buffer.com Tweetdeck.com Facebook Page SchedulerRead all about these and other scheduling tools at ourStorify article “Scheduling Tools for Beginners”
    11. 11. How is Social Media Used?• Customer Service• Product/service feedback• Industry networking• Promotions/Contests• News, company updates• Internal Collaboration
    12. 12. Creating a Social Media PlanSTEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return
    13. 13. Step 1 PreplanningWhat are your CURRENT Channels? E-Mail? Direct Mail Newsletter Websites s
    14. 14. Step 2 Listen to the Conversation Secure your brand on social platforms Blogs, twitter, Facebook, LinkedIn Usernames unique Try to be consistent Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search
    15. 15. Monitoring Tools http://www.google.com/alertshttps://twitter.com/searchhttp://www.socialmention.com/ http://addictomatic.com/ Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring
    16. 16. Industrial EspionageFollow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc.STEAL What works!AVOID what isn’t working
    17. 17. Step 3 Create Target ProfileFind KEY attributes by ListeningChart out their presence in socialmediaMarket Segmentation Demographic Geographic Psychographic BehavioristicContinue to gather customerinformation along the way
    18. 18. Exactly Who Uses Social Networks? Are they my Potential Customers? Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012! http://pinterest.com/astatesbdc/
    19. 19. Step 4 Set Specific GoalsBrand Awareness/AdvocacyIncrease Traffic/Opt-InsBusiness PartnershipsSearch Engine ResultsGenerate LeadsReduce CRM CostsIncrease Revenues
    20. 20. Step 5 – Join the Conversation Establish an Editorial Calendar Choose schedule for days you will post Keeps on Track & Organize Content Consistency Helps when you need Content Ideas
    21. 21. Connect with Us E-mail hlawrenc@astate.edu Facebook http://www.facebook.com/asu.sbtdc Facebook http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Pinterest http://pinterest.com/astatesbdc/ Google Plus https://plus.google.com/u/0/116773498364928584762/posts Oh… or call me (870) 972-3517 Download this PowerPoint for links at:http://www.astate.edu/a/sbtdc/

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