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OWU Socmed Pres 11 3 09

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Lara Kretler
Lara Kretler

A presentation for the Ohio Wesleyan University's Wolthemade Lecture series.

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SOCIAL MEDIA AND MARKETING 2.0 11/3/2009
OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT LARA KRETLER
SOCIAL EXPLOSION ,[object Object],[object Object]
 
Food for Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BY THE NUMBERS
Food for Thought THEN VS. NOW
TRADITIONAL COMMUNICATIONS
TODAY’S MODEL
BENEFITS OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS APPLICATIONS
SOCIAL MEDIA PHILOSOPHY ,[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA MONITORING ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRAINING & EDUCATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR 2.0 BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA STRATEGY: LISTEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA STRATEGY: ENGAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],FORMULA FOR SUCCESS
INTEGRATED SOCIAL MEDIA PROGRAM
[object Object],[object Object],THE BRAND CALLED YOU
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FINDING YOUR NICHE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PERSONAL BRAND 2.0
[object Object],[object Object],GOOGLE IS YOUR HOME PAGE
BUT YOU WILL BE GOOGLED
[object Object],SHERRY BECK PAPROCKI, AUTHOR:
[object Object],SETH GODIN, MASTER MARKETER:
WHAT’S WORTH THAN NEGATIVE SEARCH RESULTS IN GOOGLE? ,[object Object],[object Object]
THE GOOD NEWS? ,[object Object],[object Object],[object Object],[object Object]
SAMPLE GOOGLE PROFILE
MORE GOOD NEWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOME IDEAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BLOGGING 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONTRIBUTE TO THE COMMUNITY
GETTING STARTED
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USEFUL TOOLS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW BOOK: ME 2.0
ONGOING ORM ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KEY TAKEAWAYS
QUESTIONS? LET’S CONNECT Lara Kretler @LaraK on Twitter [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com

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