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Social media for Realtors

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Social media for Realtors

  1. 1. Social Media Success In Sales Twitter Hashtag #Pham Social Media Strategist/Author/Speaker @NhatPham Brought to you by:
  2. 2. Background <ul><li>Refugee from Vietnam </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Been in Internet since 90 ’s </li></ul><ul><li>Technology “Nut” </li></ul><ul><li>Love People </li></ul><ul><li>Phamily Guy </li></ul>
  3. 3. Agenda <ul><li>Introductions </li></ul><ul><li>Be R.A.W. </li></ul><ul><li>Linkedin, Facebook </li></ul><ul><li>Video Networks (YouTube) </li></ul><ul><li>Twitter </li></ul><ul><li>Tools </li></ul><ul><li>Strategies/Takeaways </li></ul><ul><li>Final Thoughts </li></ul>
  4. 5. Why Listen?
  5. 6. Social Networking <ul><li>Definition - Internet-based tools/sites for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio . This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities , as people share their stories and experiences. </li></ul>
  6. 7. What ’s the Result <ul><li>- Everybody is a publisher / __________ </li></ul><ul><li>- More “_________” vs. “pull” </li></ul><ul><li>- Conversations with or with out YOU </li></ul><ul><li>- Communication happens “real-time” </li></ul><ul><li>- The Rise of _________ Brands </li></ul>
  7. 8. Personal Brand Success <ul><li>Factual </li></ul><ul><li>Funny </li></ul><ul><li>Famous </li></ul><ul><li>First </li></ul>
  8. 9. 2 Questions <ul><li>Who ’s your market? </li></ul><ul><li>What ’s your message? </li></ul>
  9. 11. Social Networking Rule
  10. 12. Why Linkedin & Facebook? <ul><li>Top 5 Social Sites </li></ul><ul><li>Business Networks </li></ul><ul><li>Get Feedback </li></ul><ul><li>Gain Visibility </li></ul><ul><li>Enhance your ________ _______ ________ </li></ul>
  11. 13. Social Networking Traffic <ul><li>Beginning 2009 </li></ul><ul><li>Facebook: 200 Million LinkedIn: 36 Million </li></ul><ul><li>Twitter: 5.5 Million </li></ul>
  12. 14. Social Networking Traffic <ul><li>Now </li></ul><ul><li>Facebook: ___ Million LinkedIn: ___ Million </li></ul><ul><li>Twitter: ___ Million </li></ul>
  13. 15. 5 Linkedin Benefits <ul><li>FREE </li></ul><ul><li>Network with other Professionals </li></ul><ul><li>Build Visibility & Credibility </li></ul><ul><li>Client ______________ & Referrals </li></ul><ul><li>SEO Ranking </li></ul>
  14. 16. Create a Magnetic Linkedin Profile <ul><li>Headshot </li></ul><ul><li>Headline </li></ul><ul><li>Connections </li></ul><ul><li>Recommendations </li></ul><ul><li>Solid Summary </li></ul><ul><li>Applications </li></ul>
  15. 17. <ul><li>Professional </li></ul><ul><li>More Selective </li></ul><ul><li>Optional Paid Services </li></ul><ul><li>Privacy </li></ul>Linkedin vs. Facebook <ul><li>Social </li></ul><ul><li>Less Selective </li></ul><ul><li>Optional Free Features </li></ul><ul><li>Privacy </li></ul>
  16. 18. FACEBOOK BENEFITS <ul><li>FREE </li></ul><ul><li>KNOWN COMMODITY </li></ul><ul><li>WIDELY USED </li></ul><ul><li>SOCIAL __________ </li></ul><ul><li>FIND OLD FRIENDS/ASSOCIATES </li></ul><ul><li>EXPAND REFERRAL NETWORK </li></ul><ul><li>SEARCH FOR “__” CLIENTS </li></ul>
  17. 19. Create a Magnetic Facebook Profile <ul><li>Headshot </li></ul><ul><li>Bio </li></ul><ul><li>Friends </li></ul><ul><li>Social Posts </li></ul><ul><li>Solid Summary </li></ul><ul><li>Applications </li></ul>
  18. 20. Friends lists (Social CRM) <ul><li>Use list to help manage your relationships </li></ul><ul><li>Use 80/20 Rule </li></ul><ul><li>Allows you to have “cones of silence” to important conversations </li></ul>
  19. 21. Build your Social Network faster <ul><li>Find influencers </li></ul><ul><li>Join __________ </li></ul><ul><li>Use import & plug-in tools </li></ul><ul><li>Update ____________ </li></ul>
  20. 22. Be R.A.W. <ul><li>Relationships </li></ul><ul><li>Add _________ </li></ul><ul><li>Work 2.0 </li></ul>
  21. 24. SEO Factor
  22. 25. Become a Thought Leader <ul><li>Start a Group </li></ul><ul><li>Contribute to Group </li></ul><ul><li>Admin the Group </li></ul>
  23. 26. Twitter <ul><li>140 characters </li></ul><ul><li>Immediate </li></ul><ul><li>Follow, Converse, Inform </li></ul>
  24. 27. Why “Tweet”? <ul><li>What are you doing? </li></ul><ul><li>Comment/Feed Back </li></ul><ul><li>Add Value </li></ul><ul><li>Build Relationships </li></ul>
  25. 28. <ul><li>Build Relationships Quickly </li></ul><ul><li>Real-time Conversation </li></ul><ul><li>Stay on top of Who ’s Who </li></ul><ul><li>Build Following __________ </li></ul>4 Twitter Benefits
  26. 29. Magnetic Twitter Profile
  27. 30. Strategies <ul><li>Develop a purpose & goal </li></ul><ul><li>Allot time (daily, weekly) </li></ul><ul><li>Update, Update, Update </li></ul><ul><li>Use other web tools </li></ul><ul><li>Get help </li></ul>
  28. 31. Advanced Strategies <ul><li>“ Makeover” your Profile </li></ul><ul><li>Use plug-ins </li></ul><ul><li>Tool bars </li></ul><ul><li>Add Applications </li></ul><ul><li>Badges </li></ul>
  29. 32. Cautions <ul><li>Blasts or Spam </li></ul><ul><li>Ranting </li></ul><ul><li>Privacy & Filtering </li></ul><ul><li>Bad or ________ __________ </li></ul>
  30. 33. Video Networks <ul><li>Youtube </li></ul><ul><li>Ustream.tv </li></ul><ul><li>Viddler </li></ul><ul><li>Blip.tv </li></ul><ul><li>Mogulus </li></ul><ul><li>Many </li></ul><ul><li>… Many MORE! </li></ul>
  31. 34. Video Blogs/Networks <ul><li>More Engaging </li></ul><ul><li>More Descriptive </li></ul><ul><li>“ Equal” Platform </li></ul><ul><li>Organically ______ _________ </li></ul><ul><li>Build Your Brand </li></ul>
  32. 35. Video Blogs
  33. 36. <ul><li>Takes Time </li></ul><ul><li>Build a Community </li></ul><ul><li>Fit for you </li></ul>Realities
  34. 37. Keys <ul><li>Build Relationships </li></ul><ul><li>Add Value </li></ul><ul><li>Have a Plan </li></ul><ul><li>Be You! </li></ul><ul><li>Call to Action </li></ul>
  35. 38. Assignment <ul><li>Sign up on Li, FB, Tw, YT </li></ul><ul><li>Connect with people </li></ul><ul><li>Apply just one thing </li></ul>
  36. 39. Social Selections? <ul><li>What is your goal? </li></ul><ul><li>Who are you trying to influence? </li></ul><ul><li>Where is your sphere of influence? </li></ul><ul><li>Can you do it all? ... </li></ul>
  37. 40. <ul><li>Nhat Pham </li></ul><ul><li>[email_address] </li></ul><ul><li>804.708.7637 </li></ul><ul><li>in/NhatPham </li></ul><ul><li>/NhatPham </li></ul><ul><li>@NhatPham </li></ul><ul><li>RoadWarriorShow.com </li></ul><ul><li>Monday ’s 9AM ET </li></ul>Contact

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