Online Marketing Presented to Batesville, AR Rotary Club

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Full presentation of Online Marketing presented by the Arkansas State University Small Business and Technology Development Center to the Batesville, Arkansas noon Rotary Club as the luncheon speaker. In short presentation discussed basics of online marketing and promised to post entire powerpoint and tools to slideshare for interested Rotarians.

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  • Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy
  • Online Marketing Presented to Batesville, AR Rotary Club

    1. 1. For our Rotary Friends in BatesvilleOnline Marketing Basics Massing Fires
    2. 2. What Is Online Marketing?
    3. 3. What is the Challenge?
    4. 4. Marketing PlanWhat is my MESSAGE? – Value PropositionWho are My CUSTOMERS?Where do they LEARN ABOUT ME?What MATTERS to my Customers?What is my SALES FUNNEL?
    5. 5. Marketing Fundamentals Haven’t changedEffective Marketing Segmenting your Market Developing Target Groups Information Channels Target Needs/Wants Craft Compelling Message Analyze Results Time Management
    6. 6. Feeding the Cash RegisterEmail BLOGLocal Search Off-Line Web Site
    7. 7. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content inWhere we create content to FEED our Blog a Form Customers Want
    8. 8. How To Find the Right Sites
    9. 9. What is Good ContentEducatesInformsEntertainsProvides ValueBuilds TrustCreates Relationships…thenSELLS……
    10. 10. Why Good Content Matters
    11. 11. How to Spread Content Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offersKnow how subscribers in different networks PREFER to receive your content
    12. 12. Tools to Create ContentSlideshare.com upload your PowerPoint, word documents, pdf files, brochures,even video online to share with your audienceAnimoto.com Video creation and sharing tool that allows you to upload imagesand short video clips, add text, then mix with a great music library to share with yourfans.Storify.com Online curation site bring information from Google, Facebook, Twitter,YouTube, Instagram and more. Perfect for quick creation of information in appealing format.YouTube – Fits as both a support tool and as its own social network. Shoot videofrom anywhere, upload to YouTube and share on your sites.Get more information about Slideshare, Animoto and YouTube atour Storify article “Tools to Create GREAT Content”
    13. 13. Tools to Save Time Hootsuite.com Buffer.com Tweetdeck.com Facebook Page SchedulerRead all about these and other scheduling tools at ourStorify article “Scheduling Tools for Beginners”
    14. 14. What is Next?First Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customersDevelop a Buyer Persona to target best customer Determine what is important to that segmentSet Up Monitoring PlatformsDetermine the RIGHT social networksDetermine the RIGHT type of ContentStart Delivering Good Content they VALUEFind tools to make your Online Marketing Easier
    15. 15. How is Social Media Used?• Customer Service• Product/service feedback• Industry networking• Promotions/Contests• News, company updates• Internal Collaboration
    16. 16. Creating a Social Media PlanSTEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return
    17. 17. Step 1 PreplanningWhat are your CURRENT Channels? E-Mail? Direct Mail Newsletter Websites s
    18. 18. Step 2 Listen to the Conversation Secure your brand on social platforms Blogs, twitter, Facebook, Lin kedIn Usernames unique Try to be consistent Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search
    19. 19. Step 2 Listen to the ConversationKEYWORD categories to identify: Key industry influencers Competitors Industry news sources Blog Comments
    20. 20. Monitoring Tools http://www.google.com/alertshttps://twitter.com/searchhttp://www.socialmention.com/ http://addictomatic.com/ Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring
    21. 21. Monitor for:Your business or organizationYour CompetitionYour product or serviceIndustry
    22. 22. Monitoring will show you:Networks your customers useWhat they are interested inWhat they are saying about your competitionWhat they are saying about your productWhat they are saying about:
    23. 23. Industrial EspionageFollow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc.STEAL What works!AVOID what isn’t working
    24. 24. Step 3 Create Target ProfileFind KEY attributes by ListeningChart out their presence in socialmediaMarket Segmentation Demographic Geographic Psychographic BehavioristicContinue to gather customerinformation along the way
    25. 25. Exactly Who Uses Social Networks? Are they my Potential Customers? Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012! http://pinterest.com/astatesbdc/
    26. 26. Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!
    27. 27. See what the “Tweeple” look like: At Twitter 2012 InfographicConnect with the ASU SBTDC on Twitter!
    28. 28. Google + Offers Insight into users at Google Plus Stats 2012You can connect with us on Google Plus as well
    29. 29. Pinterest 2012 Stats and Figures…Plus How to Leverage PinterestWe love to Pin Interesting information at the ASU SBTDC Boards
    30. 30. Social network for businesses and Professionals LinkedIn Stats 2012Of course love to connect with you on LinkedIn
    31. 31. Step 4 Set Specific GoalsBrand Awareness/AdvocacyIncrease Traffic/Opt-InsBusiness PartnershipsSearch Engine ResultsGenerate LeadsReduce CRM CostsIncrease Revenues
    32. 32. Step 5 – Join the Conversation Establish an Editorial Calendar Choose schedule for days you will post Keeps on Track & Organize Content Consistency Helps when you need Content Ideas
    33. 33. Step 6 – Measure ROIWHAT IS ROI? Non-Financial: Visitors WOM Page Views Fans & Followers FINANCIAL Sales Revenue Transactions Coupons
    34. 34. FINALLY Take advantage of training available in your area on marketing, Online marketing, social media marketing and stay up dated. Meet with our consultants for assistance in developing the RIGHT social media marketing plan Stay informed HAVE FUN! Download this PowerPoint for links at:http://www.asbtdc-asu.com
    35. 35. Connect with UsE-mail hlawrenc@astate.eduFacebook http://www.facebook.com/asu.sbtdcFacebook http://www.facebook.com/herb.lawrenceTwitter http://www.twitter.com/asbtdc_asuLinkedIn http://www.linkedin.com/in/asusbtdcPinterest http://pinterest.com/astatesbdc/Google Plushttps://plus.google.com/u/0/116773498364928584762/postsOh… or call me (870) 972-3517

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