Social Media by Game Day


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Here is our presentation for the TEAMS 2009 Conference in New Orleans.

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Social Media by Game Day

  1. 1. Social Media Strategies for TEAMS 2009 Jackie Reau & Betsy Ross Game Day Communications
  2. 2. About Game Day Communications <ul><ul><ul><li>Boutique PR firm specializing in sports and cultural entertainment </li></ul></ul></ul><ul><ul><ul><li>Media relationships (local to national sports media) </li></ul></ul></ul><ul><ul><ul><li>Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) </li></ul></ul></ul><ul><ul><ul><li>Event Marketing Management/Staffing </li></ul></ul></ul><ul><ul><ul><li>Social Media/Social Media Evangelists </li></ul></ul></ul>
  3. 3. Social Media Strategies Overview <ul><li>Our discussion points… </li></ul><ul><li>What and who is social networking? </li></ul><ul><li>Why you should use social networking. </li></ul><ul><li>Review of social networking tools. </li></ul><ul><li>Review of social networking sites. </li></ul><ul><li>Social networking resources… </li></ul>
  4. 4. Social Media Strategies <ul><li>Getting started: have a purpose. </li></ul><ul><li>Create your Social Media Network with common user names </li></ul><ul><li>Develop an editorial schedule for the Network </li></ul><ul><li>Use traditional sources to invite people to connect with you </li></ul><ul><li>Measure your results with a scorecard </li></ul>
  5. 5. <ul><li>It would be the sixth largest in the world with </li></ul><ul><li>200+ million users. </li></ul>If Facebook were a Country…
  6. 6. <ul><li>A (Brief) Guide to the </li></ul><ul><li>Digital World… </li></ul><ul><li>This changes daily. </li></ul>Let’s review a few key terms…
  7. 7. Who, What, When, Where… Social Networking <ul><li>It’s not just for you, the kids…some 300 million U.S. residents </li></ul><ul><li>are using social networking sites </li></ul><ul><li>It’s a lifestyle change: a shift of time management, work flow </li></ul><ul><li>Get in the game, see what others are doing on social </li></ul><ul><li>networking sites (check out your competition) </li></ul><ul><li>Storyboard your use of social networking; have a purpose and </li></ul><ul><li>maintain your site with updated content </li></ul>
  8. 8. Why You Might Consider Social Networking <ul><li>Positions you as a valuable resource in the company </li></ul><ul><li>Attracts new people to your content </li></ul><ul><li>Positions you and/or your company as an industry authority </li></ul><ul><li>Focus on a few efforts so you can maintain audience engagement </li></ul>
  9. 9. Social Media Tools <ul><li>Laptop or desk-top computer </li></ul><ul><li>Camera phone/digital camera </li></ul><ul><li>Flip camera </li></ul><ul><li>PDA/I-Phone/Blackberry </li></ul>
  10. 10. Get Connected with Social Networking <ul><li> Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links </li></ul><ul><li> Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use </li></ul><ul><li> Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook </li></ul><ul><li> Create your own channel, use a flip video camera to capture video of your projects </li></ul><ul><li>Update all regularly </li></ul>
  11. 11. HELP! <ul><li>Review the </li></ul><ul><li>Bold Fusion Social Media Playbook </li></ul><ul><li> </li></ul>
  12. 12. Social Media Resources <ul><li> </li></ul><ul><li> Group: Game Day Social Media </li></ul><ul><li> </li></ul><ul><li>Word of Mouth Marketing Association </li></ul><ul><li> </li></ul>
  13. 13. Catch Your Breath… <ul><li>Let’s take a break. </li></ul>
  14. 14. Getting Started <ul><li>What is your purpose/goal? </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Event Promotion </li></ul></ul><ul><ul><li>Influencer Networking </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul>
  15. 15. <ul><li>Decide which social media platforms you will use to create your Network </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Podcast -Flicker </li></ul></ul><ul><ul><li>Youtube -Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linkedin </li></ul></ul><ul><li>You don’t have to use them all at once! </li></ul>Getting Started
  16. 16. Create an Editorial Schedule <ul><li>Use the same format you do for a Marketing, </li></ul><ul><li>Business or PR Plan so it complements your on </li></ul><ul><li>going work </li></ul>
  17. 17. Engage Your Organization <ul><li>Audit your organization to see who is using social media platforms (which ones, how many fans?) </li></ul><ul><li>Encourage your colleagues to share your news with their networks </li></ul><ul><li>Provide photos, videos for your colleagues to share on a regular basis </li></ul><ul><li>Link the social media widgets on your web site home page </li></ul>
  18. 18. Promote Your Efforts <ul><li>Use existing resources to promote your social </li></ul><ul><li>media effort with the following suggestions: </li></ul><ul><ul><li>E-mail signature </li></ul></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><li>E-newsletter/magazine </li></ul></ul><ul><ul><li>Billing statement </li></ul></ul><ul><ul><li>What else? </li></ul></ul>
  19. 19. Measurement <ul><li>Use the same format you do for a Marketing, </li></ul><ul><li>Business or PR Plan so it complements your on </li></ul><ul><li>going work… </li></ul><ul><li>Let’s review all of the measurement opportunities. Think in terms of a scorecard. </li></ul>
  20. 20. <ul><li>Thank you, and </li></ul><ul><li>good luck! </li></ul>