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Score Social Media 101

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Learn how to integrate social media into marketing your business. This presentation covers social media basics to get you started. Learn how to create social media and content creation strategies.

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Score Social Media 101

  1. 1. www.score.org Social Media 101: Unpaid Sources of Social Media HOW TO USE SOCIAL MEDIA FOR YOUR SMALL BUSINESS
  2. 2. www.score.org Janet M. Elie – Instructor LAUNCH4LIFE.COM
  3. 3. www.score.org Agenda Part 1 Social Media Basics Part 2 Social Media Strategies Part 3 Content Creation
  4. 4. www.score.org Agenda Part 1 Social Media Basics
  5. 5. www.score.org What is Social Media? What is It? What’s the purpose? Why ShouldYou Embrace It? How It can HelpYour Business?
  6. 6. www.score.org What is Social Media: Definition Online platforms that: Engage people Interactive Create online communities Share information, ideas, personal and professional messages and content
  7. 7. www.score.org Social Media Platforms Facebook Pinterest Instagram LinkedIn Twitter Snapchat You Tube & Google My Business
  8. 8. www.score.org What Purpose Does It Have? Personal Use – your friends and family memories, your thoughts and opinions. Business Use – B2B or B2C (P2C) Interest, educate products & services to get people to know, like and trust you. CTA to websites, landing pages, email marketing etc.
  9. 9. www.score.org WhyYou Should Embrace It? Visibility to target audience – increase engagement SEO Drives Traffic for conversion Its Free Some necessary for Ads
  10. 10. www.score.org How Can It HelpYour Business? 71% of consumers begin their journey with a google search – SM sites show up Can set up Social Media before website Drives traffic to your website People will discover you Gives you credibility Value - know you, like you, trust you. Allows you to interact with prospects.
  11. 11. www.score.org Part ofYour Business Process
  12. 12. www.score.org Today’s Most Popular Social Media Platforms
  13. 13. www.score.org Social Media Users Text goes here
  14. 14. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus –You Tube & Google My Business Take note what are the best ones for your customers?
  15. 15. www.score.org Facebook Specialty: #1 Platform Personal Profile (friends & family) Business Page Purpose: To reach all types of people and provide a good visual of your business. (services, hours, menus, CTA) Demographics: All age groups including senior
  16. 16. www.score.org Facebook Advantages Like a website. Groups, Facebook live, posts with content, links to landing pages, ads Posts can have CTA to landing pages or website. People can go right to your site even if they don’t have FB
  17. 17. www.score.org Facebook Disadvantages Organic viewing being diminished.
  18. 18. www.score.org Facebook CreationTips Category choices Name of Page (business name) BusinessVerification Photo size and banner details About Section Tab Options
  19. 19. www.score.org FacebookTips Posting Opportunities Facebook Live Facebook Groups Facebook Messenger Whats App
  20. 20. www.score.org Facebook Demo https://www.facebook.com/boblaunchinsurance
  21. 21. www.score.org Is Facebook Right ForYou? Do I like using it? Do I think my customers are using it? What features attract me the most? 1. 2. 3. __________YES __________ NO
  22. 22. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus –You Tube & Google My Business Take note what are the best one’s for your customers?
  23. 23. www.score.org Instagram Specialty: photo and video-sharing social networking service owned by Facebook, Inc. Purpose: Visual Stories, Personal and Business Demographics: Millennials, Gen X & Y
  24. 24. www.score.org Instagram Advantages LinkTree Videos and graphics to tell your story
  25. 25. www.score.org Instagram Disadvantages Stories 24 hours. Visuals must be awesome. Must think visually. No link to CTA. Many Babyboomers and seniors not there.
  26. 26. www.score.org Example of Instagram - LinkTree https://www.instagram.com/clappingdogmedia/
  27. 27. www.score.org LinkTree example https://linktr.ee/clappingdogmedia
  28. 28. www.score.org Is Instagram Right ForYou? Do I like using it? Do I think my customers are using it? What features attract me the most? 1. 2. 3. __________YES __________ NO
  29. 29. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus –You Tube & Google My Business Take note what are the best one’s for your customers?
  30. 30. www.score.org LinkedIn Specialty: professional site for networking Purpose: Connections B2B or B2C Demographics: Mature audiences, business oriented, educated.
  31. 31. www.score.org LinkedIn Advantages Find new clients/network/conversations Share videos and posts & articles. Groups Call to actions & Hashtags Posting videos reach 2-3 connections LinkedIn live is in pilot. Premium version
  32. 32. www.score.org LinkedIn Disadvantages Only post in the moment (no drafts) Finding groups can be awkward
  33. 33. www.score.org Is LinkedIn Right ForYou? Do I like using it? Do I think my customers are using it? What features attract me the most? 1. 2. 3. __________YES __________ NO
  34. 34. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus:You Tube & Google My Business Take note what are the best one’s for your customers?
  35. 35. www.score.org Twitter Specialty: Professional. Best for SEO. Most current in the moment with news. Invented # Purpose: Quick messages to people of relevant topics. (280 characters max). Business and Personal.Visuals. CTAs. Demographics: 40% of users are 18-29. Next group is 27% (30-49) Professionals.
  36. 36. www.score.org Twitter Advantages Best place to be current Frequency can get you followers Messages short Links to videos, landing pages, etc.
  37. 37. www.score.org Twitter Disadvantages Need to be on it frequently to really have an impact Posts are seen in the moment (no one is scrolling yesterday’s news)
  38. 38. www.score.org IsTwitter Right ForYou? Do I like using it? Do I think my customers are using it? What features attract me the most? 1. 2. 3. __________YES __________ NO
  39. 39. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus:You Tube & Google My Business Take note what are the best one’s for your customers?
  40. 40. www.score.org YouTube Specialty: 2nd Google search engine Google. Best platform forVideos. Purpose: Video channels. People can watch as links from other platforms. Or searchYouTube. Demographics: 1.9 billion users.All ages for various video topics (kids to seniors)
  41. 41. www.score.org YouTube Advantages Can set up a Business channel. Create Playlists Builds followers fast Keyword phrases for SEOYouTube and Google.
  42. 42. www.score.org YouTube Disadvantages Need to know how to make and edit videos Requires some training – not intuitive
  43. 43. www.score.org IsYouTube Right ForYou? Do I like using it? Do I think my customers are using it? What features attract me the most? 1. 2. 3. __________YES __________ NO
  44. 44. www.score.org Today’s Most Popular Social Media Platforms Facebook Instagram LinkedIn Twitter Bonus –YouTube & Google My Business Take note what are the best one’s for your customers?
  45. 45. www.score.org Google MY Business Specialty: Only for local businesses to highlight their business Purpose: Information onYour Business – like a calling card. Now includes posts. Get reviews. Demographics:Anyone in your area who Googles. High profile side box.
  46. 46. www.score.org Google MY Business Advantages Shows up when someone googles your business Shows photos Now you can Post Shows map to your business People can post reviews and others can see them Google sends you analytics
  47. 47. www.score.org Google MY Business Disadvantages Not really appropriate for online business (Unless you meet customers locally) Can’t remove a review but you can respond
  48. 48. www.score.org Is GMB Right ForYou? If you have a local business you will want to set up for sure. __________YES __________ NO Signup info: https://www.google.com/business/
  49. 49. www.score.org Mobile Apps Facebook Facebook Pages Manager Twitter Instagram LinkedIn
  50. 50. www.score.org What’s Best forYour Business Your Client Particulars: Your Business Type: What are you comfortable with time wise to post Expertise on posting graphics, videos, and messages
  51. 51. www.score.org NEXT UP After Break Part 2 Social Media Strategies
  52. 52. www.score.org Business Canvas CUSTOMER + BRAND = CONNECTION CUSTOMER BRAND Connection
  53. 53. www.score.org Who IsYour Avatar DoYou Know WhoYour Target Market is? Who IsYour Worst Nightmare? Who isYour Ideal Client? Exercise
  54. 54. www.score.org DefiningYour AvatarWorkbook Lets figure it out?
  55. 55. www.score.org Platforms in Review Do you know who your avatar is? What platform is right for you? Where isYour Customer?
  56. 56. www.score.org Day 1 - Pick One The platform for you and your avatar. Own it.
  57. 57. www.score.org Day 2 - Your Social Media Strategy Define the goal Type of content Create schedule – consistency Analytics Have a Social Media Calendar How to Create an Editorial Calendar https://amzn.to/2k4kgom
  58. 58. www.score.org NEXT UP After Break Part 3 Content Creation
  59. 59. www.score.org Day 3 Content Creation What are you going to say?
  60. 60. www.score.org Day 3 Content Creation Scheduling
  61. 61. www.score.org Day 3 Content Creation Posting graphics/videos with text Content Messaging and Tips – use of #s. Tip: create draft in word then copy and paste. Tip: graphics – landscape versus portrait. PLAY FACEBOOKVIDEO
  62. 62. www.score.org Day 3 Content Creation FB Live &, LinkedIn Live
  63. 63. www.score.org Tools For Social Media Canva & Pablo Buffer – creates posts for each platform. Video –YouTube, Loom, Camtasia, Zoom, Powtoon,VideoScribe Royalty Free Photos – Pixabay, Pexels, Unsplash Mobile Phone, Selfy Stick, Microphone Topics: https://alltop.com Hashtags: https://hashtagify.me Tweet Counter: http://www.twitter-character-counter.com/
  64. 64. www.score.org ContentTips
  65. 65. www.score.org Day 4 How it interacts with your online marketing strategy? On line marketing machine – website, landing pages, email lists
  66. 66. www.score.org Day 5 Which one’s help your SEO – your Google presence? Google My Business Facebook Business Service LinkedIn Twitter YouTube
  67. 67. www.score.org Cautions – Danger Social Media is Rental Don’t make the only presence Follow the rules SM disappear or change their rules NO social media ads until you know your Avatar and you have consistently posted on SM of choice
  68. 68. www.score.org Game Plan –Wrap Up Know who your avatar is – complete the exercise Pick One Social Media platform to start Create your Social Media Strategy Integrate with your online marketing machine
  69. 69. www.score.org You will learn how to invest your marketing funds in paid sources of social media marketing such as Facebook advertising, YouTube, Instagram, and Pinterest. Join Kim Beer, a leading Kansas City media expert and learn how to maximize investments to maintain and grow your customer base. What’s Next: Social Media 102: Paid Sources of Social Media Thursday, September 26 ~ 1 PM - 4 PM
  70. 70. www.score.org Successful and experienced executives acting as volunteers Seminars and workshops Free Mentoring • One-on-one • E-mail Resources for small business: KansasCity.score.org Need Extra Help? SCORE is Here to Help

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