Macmillan's social media vision is to have staff and supporters use social media as comfortably as a telephone to create a network of people affected by cancer, supporters, professionals, volunteers and fundraisers led by Macmillan's social media activity. The goal is for people to have a consistent, positive experience no matter how they contact Macmillan. The document also discusses empowering staff through an ambassador scheme, keeping social media simple and sustainable, reaching niche audiences with experts, blurring lines between staff and supporters, and providing support for social media activities. It notes that while the online community is used mostly by people affected by cancer or carers, they are among the warmest and most vocal positive supporters who want to get more involved with Macmillan

1. Social Media and Events

2. Macmillan’s social media vision
• staff and supporters are as comfortable
using social media as they are with using
a telephone.
• there is a network of people affected by
cancer, supporters, professionals,
volunteers and fundraisers led and
inspired by Macmillan’s own social media
activity.
• people can expect a consistent, positive
experience no matter how they choose to
contact us.

4. Empowering staff
• Ambassador scheme – learn
together
• Keep it simple and sustainable,
don’t deter anyone
• Reach niche audiences with your
own experts
• Blur the lines between staff and
supporters
• Provide plenty of support, share
best practice, celebrate social
media wins,

5. Supporting your supporters

7. Working with the online community
• The community is used mostly by
people affected by cancer or their
carers
BUT
• They are among our warmest and
most vocal positive supporters
• They WANT to get more involved with
our work

10. Questions?