PURPOSE: FOR BETTERMENT OF INDIA EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website. EXISITING PROBLEM: To create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate. SOLUTION: So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.

1. INTEGRATED MARKETING COMMUNICATION
TOPIC: HOW TO MARKET YOUR START-UP

2. Are you aware of this ?

3. And this ?

4. Issues in India
• Overpopulation
• Poverty
• Sanitation
• Corruption
• Education (Literacy)
• Religious Violence
• Malnutrition
• High infant mortality rate
• Safe drinking water
• And MANY MORE. . . .

5. India is striving to fight against these issues too !

7. “JOINING HANDS FOR BETTER INDIA”

8. EXECUTIVE SUMMARY
• PURPOSE
FOR BETTERMENT OF INDIA
EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL
CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET
CHALLENGE through our website.
• EXISITING PROBLEM
To create awareness for such events, even though people are aware about
such campaigns they do not take initiative to participate.
SOLUTION
So, we are providing a huge platform for
those who love to take this as a challenge
and Enjoy being a part of such social
campaigns while having fun at the same
time in nominating others as well.

9. There are few things more powerful
than when people join together;
A group of people with one common
goal can achieve great things.

10. www.challengekaro.com
ORGANISATION CULTURE
• Vision
To bring people together for the brighter
tomorrow
• Mission
To engage everyone for social cause in a creative
manner with the help of Internet (Using Online
Portal)

11. How It Works
• Sign up using your email id or login to our website using social media sites
• Create a challenge or participate into list of existing challenges for
Fundraising/Social Cause/Spreading the awareness
• Nominate others (Min. 2 to Max. 6 People) to participate in the
challenge/campaign.
• If successfully completed the challenge, One would be given away free gift
vouchers or invitations to some mega social charitable events
• You can Participate/Nominate from the list of following:
• Individuals or Groups
• Colleges/Universities
• Corporates
• Colleagues/Co-Workers
• Friends and Families

12. • First Mover Advantage
• Social Awareness
• Youth Empowerment
• Mass Engagement
1. Grapevine Communication
2. Penetration into-
remote/rural areas
3. Acceptance by
communities
• Political Pressure
• Cyber Ethics
• Religious Differences
• Scope of Diversification
• One platform for taking
initiatives

14. Four C’s of IMC
• Consumer
Those who wants to connect with people joining hands
with such communities and campaigns, having benefited
with Growing Networking opportunities.
• Cost
Having Internet access is a must, and most importantly
your TIME
• Convenience
No timing constraints, Can access the portal anytime, and
anywhere and can challenge anyone
• Communication
Every subscribed user will be updated regarding new
campaign, or viral challenges to take participation as early
as possible.
They can also give feedback and suggestions on each
campaign/challenge through our portal.

15. 2014 Nov Dec
Jan
2015 2015
Today
MARKET RESEARCH AND
CONSUMER ANALYSIS
15/11/2014 - 24/11/2014
SITUATION
ANALYSIS+FORMULATION
OF MARKETING
STRATEGY
23/11/2014 - 30/11/2014
PLANNING AND
IMPLEMENTATION
1/12/2014 - 6/12/2014
STP 7/12/2014 - 14/12/2014
PROMOTION+DIGITAL
MARKETING
15/12/2014 - 24/12/2014
SEO & SMM 25/12/2014 - 1/1/2015
PROJECT TIMELINE

16. Consumer Insights & STP

18. Segmentation
Internet Users/Surfers
Social Trafficking
Targeting
From the age between 16-40
Positioning
India’s first online portal to challenge
anyone for the betterment of India/ for
social cause/ for noble cause

19. ADVERTISING
• Outdoor advertising: billboards, street furniture,
stadiums, rest areas, subway advertising, taxis,
transit
• Online advertising: mobile advertising, email ads,
banner ads, search engine result pages, blogs,
newsletters, online classified ads, media ads
• Broadcasting/mass
advertising: Broadcasts,
print, internet
advertising, radio,
television commercials

20. DIRECT MARKETING
• Direct mail
• Internet sales
• Emails
• Text messaging
• Websites
• Online display ads
• Fliers
• Catalog distribution
• Promotional letters
• Coupons
• Grassroots/Community marketing

21. Customer service
• Customer service as a team challenge
One way to keep customer service entertaining is to get your
colleagues involved, and even compete with them a little.
Customer service as an important area of
expertise
You’re just presenting your expertise in a
slightly more friendly and polite manner
than your average authority on a topic.
Customer service as a nice bit of self-
healing
When you get into a cycle of negative
thoughts, it can be very hard to break out
of it. But you should at least try.
The theory of reciprocal liking states that
we like people who like us. The opposite is
also true

22. Promotions
• Contests, coupons
• Product samples (freebies)
• Premiums
• Prizes
• Rebates
• Special events

23. DIGITAL MARKETING

24. • FB advertising
• Google Adwords
– Through Search
– Through Display Space
• Reddit Advertising
• Google Remarketing
• FB exchange
• Content discovery
platform
• Affiliate Marketing
• Bulk Email Marketing
• Content Marketing
– Inforgraphics
– Case Studies
– White Papers
– Scholar Articles

25. Social Media Marketing

26. • YouTube
– YouTube will be the video broadcasting partner.
– There will be a page on YouTube which will be a hub for all
the videography's regarding the current activities, upcoming
events.
– It will be a platform for the viewers across the nation, to stay
connected with us
• Twitter
– Twitter is the place where you can catch big fishes.
– The main purpose is to make awareness and to be in trend
– Promote the cause by getting in touch with celebs, make
hashtags viral, gain followers and involve them in the
activities
– Earn from the twitter by earning more and more followers.

27. • Instagram
– Capture the attention of content based users.
– Create a page and make awareness of campaigns
– Publish pictures to grab the attention of youth.
• Facebook
– Get the registration done by Facebook profile.
– Run various activities on fb.
– Make a fanpage and conduct activities .
– Publish articles on various social work and causes which
are running over the countries and make people socially
aware.
• Official website

28. Trade Shows & Events
• Designing the banner
and posters
• Message to promote
• Professionalism
• Engaging people
• Simplicity
• Functionality
• Usability
• EVENTS
• Awareness
• Free registration
• Demonstration
• Pamphlets
• Consumer feedback

29. PR
1. To enhance the reputation of a company
2. Also known as “Reputation Protectors” and
“Image Creators”
3. Turnaround the company into crisis to a normal
situation
4. To cerate product awareness
5. To enhance brand awareness and brand recall
6. Creating impressive press releases about the
product re-launch, events, exhibition, new product
introduction etc.

30. Public Relations
• Special events
• Interviews
• Conference speeches
• Industry awards
• Press conferences
• Testimonials
• News releases
• Publicity stunts
• Community involvement
• Charity involvement & events