1. thinking big
FUNDRAISING - BEYOND THE CORPORATE CSR
BUDGET
tany alexander lindsey mepham

2. overview
working with (big)
organisations
the oxford thinking (big)
campaign
sharing our experiences –
learning from yours

3. (biggest) ever gift experiences
• name, organisation(s) and job title
• ‘the biggest gift I have ever
worked on (and what made it happen)’

4. looking for yes in a big sea of no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no yes no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no

5. Case study A: a big financial services
company
Rationale for the approach
• in the FTSE 100 (we assume capacity)
• similar companies are known to be amongst the
biggest corporate givers to charity
• had previously given a big gift to Oxford (but not for
student support)

6. Excellent fundraising for a better world
Corporate Partnerships
and Fundraising
Conference 2013
LinkedIn: IoF Corporate Partnerships and Fundraising Conference
– join this group for the opportunity to continue networking with your fellow
delegates
Twitter: #iofcorporate

8. Subverting expectations
Strategicpartnership
Corporate mission
=
CSR goals
Your
organisation’s
ethos and
fundraising
goals

9. What’s in it for
them?
ROI - is there a tangible
benefit to the company?
Sponsorship versus
Philanthropy

10. Debunking myth to secure the gift:
what would you do?

12. our (interim) conclusions
• Find allies in high places within the organisation
(budget-setters, rather than budget-spenders)
• Network like mad to get to them (think laterally
about your connections)
• Listen carefully to what their organisational
challenges are
• Match your offering imaginatively to their
strategy – but make sure there is enough in it for you!
• It’s not a science – expect more snakes than
ladders – but be on the lookout for the serendipitous
• Be bold. It’s not no, until its ‘H... No!’.

13. Thank you – good luck
http://www.campaign.ox.ac.uk/
Tany.alexander@devoff.ox.ac.uk
Lindsey.mepham@devoff.ox.ac.uk