Lutheran General Hospital's Older Adult Services organization provides services to support independence and quality of life for older adults. It seeks to use social media to raise awareness of its services and engage current and potential clients. The document recommends starting with Facebook, Twitter, and a blog to communicate interactively at a low cost. It provides a timeline and plan to introduce tools gradually, measure each tool's effectiveness, and train staff on using social media. The goal is for Older Adult Services to establish an active social media presence to connect with clients.