Lutheran General Hospital's Older Adult Services organization provides services to support independence and quality of life for older adults. It seeks to use social media to raise awareness of its services and engage current and potential clients. The document recommends starting with Facebook, Twitter, and a blog to communicate interactively at a low cost. It provides a timeline and plan to introduce tools gradually, measure each tool's effectiveness, and train staff on using social media. The goal is for Older Adult Services to establish an active social media presence to connect with clients.

1. Social Media @
Lutheran General
Hospital Older Adult
Services
LFGSM 5822
Tina Dyer
James Ng

2. Business Selection
• Lutheran General Older Adult Services
• Non-profit subsidiary organization of Advocate
Lutheran General Hospital
• Established 1980

3. Lutheran General Older
Adult Services (OAS)
• Mission: To enrich the quality of life of the
older person through a full range of services
that appropriately responds to the person as
he/she experiences needs and desires along
the aging continuum.

4. Lutheran General Older
Adult Services (OAS)
• OAS goals:
• Promote the individual’s maximum level of
independence
• Maintain the individual’s present level of
functioning as long as possible
• Foster socialization and peer interaction
• Provide support, respite, and education for
families and caregivers

5. OAS Services
• Information and referral service
• Adult day service
• Emergency response service
• Counseling
• Home delivered meals
• Memory workshops
• Support groups

6. OAS Demographics
• 16 Total Staff Members
• Director, Manager, Nurses, Recreational
Therapists, Social Workers, Activity Counselors,
Certified Nursing Assistants
• Low technology use
• Gwynne (Director) has a personal Facebook
page that was last updated Aug 2011 with only a
single posting

7. Gwynne’s Thoughts
Will soon upgrade from a flip phone to one
of those “phones that talk to you”.
Upping her technology credibility so she can get ready for Social Media
and look cool to her kids.

8. Business Challenges
• Low awareness of OAS
• Small marketing budget
• Primarily word of mouth
• Limited communication vehicles
• Flyers/Posters
• Emails

9. Social Media Capabilities
• No social media presence at OAS
• Parent organization – Advocate Health Care has:
• Facebook
• Twitter
• YouTube
• Dedicated SM staff
• Focused on Advocate branding

10. Social Media Usage
• Marketing
• Gain new referrals
• Engagement
• Current & New Customers
• Communication
• Connect to caregivers/family
members of OAS

11. Social Media Recommendation
for OAS
• Leverage the corporate approved tools
• Facebook, Twitter, YouTube
• Add a blog – Blogger
• Most popular
• Ease of use
• Low cost

12. Timeline
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Post frequently on Facebook , respond to posts as soon as possible
Tweet on Twitter daily
Blog a minimum 4 times/month
Introduce YouTube Videos
Build library of videos to create an
OAS channel
Measure which SM Tool is most effective for this audience.

13. Measurements
• Facebook
• Number of Likes
• Twitter
• Number of Followers
• Blogger
• Page views

14. Facebook Launch

15. Twitter Site

16. Blogger

17. Lessons Learned
• Research (user)name that represents the
business in the best possible way and not be
misinterpreted
• Older Adult Services
• Lutheran General Hospital
Older Adult Services

18. Teaching Social Media
• Worked at the pace of the new learner
• Introduced SM tools based on ease of use and
importance
• Encourage and Support

19. Conclusion
• OAS is now active and immersed in Social
Media
• Usage is growing at incremental pace
• OAS is pleased with current results and looks
forward to growing their Social Media
presence

20. Join In
Anyone Can Do It