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Ensuring supporters reach their targets
The document outlines a supporter journey and fundraising strategy for ensuring supporters reach their fundraising targets. It involves regular personalized contact through emails, phone calls, and social media at different points before and after an event. It recommends taking a business-like approach with sponsorship statements, payment plans, and blacklisting. It also suggests going the extra mile with welcome videos and leveraging online support through Facebook, blogs, and local celebrities. The strategy is meant to fit into the wider income generation goals of the organization and cross-sell other events while building committed donors from event participants.
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Ensuring supporters reach their targets
- 1. ENSURING SUPPORTERS REACH THEIRTARGETS Alison Griffin – Refugee Action Hannah Miller – Christian Aid
- 3. THE SUPPORTER JOURNEY •Registration: welcome email, fundraising pack and welcome phone call • 4 weeks before event: email 1 and phone call 1 • 3 days before event: Good Luck phone call 2 and email 2 • 1 day after event: Congratulations email 3 • 3 weeks after event: sponsorship reminder email 4 and phone call 3 • 5 weeks after event: sponsorship chaser letter and phone call 4 • 6 weeks after event: email 5 with final thank you
- 4. USE OF THEPHONE • The importance of the telephone • Build up relationship through phone calls • Bite the bullet • Look at 1:1 supporter fundraising plans
- 5. YOU NEED ABUSINESS LIKE APPROACH • Sponsorship statements • 50% before the event, 50% after • Payment plan • Blacklisting
- 6. GO THE EXTRAMILE… • Welcome video for every new registration
- 7. SOCIAL MEDIA –BEING PART OF A TEAM • Ask for twitter handle at registration • Guidelines for participants - Justgiving’s Sonny’s law: after every action – CHER.
- 8. OTHER ONLINE SUPPORT •Facebook takeovers! • Blogs written by supporters • Local celebrities coming to events
- 9. FITTING IN STRATEGICALLY •Fits into wider strategy for income generation • Cross-sell your events • Your participants are really warm to your charity and should be ready for a committed giving ask • It’s free brand awareness
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