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1. INFORMATION, EDUCATION AND
COMMUNICATION
• Presentation will be as follows:
• Defination of IEC
• Benefits of IEC
• Qualities of IEC messages
• IEC strategies and targeted audiences
• Communication channels
• Opportunities for IEC
• Role of IEC in prevention and control of diseases

2. DEFINATION OF IEC
IEC means
I = Information
E = Education, and
C = Communication
INFORMATION – is the passing of a message to
some body for something he/she did not know.
It helps the learner to make sound decisions on
issues affecting him/her.

3. IEC Defination contd
EDUCATION – is the acquisition of knowledge
and skills and using the knowledge and skills
gained for the benefit of self, family and
community.
COMMUNICATION – is the process of passing a
message through a common channel. For
communication to be effective, it must generate
a positive feedback

4. BENEFITS OF IEC
• To solicit political support and commitment
• To enhance the provision/delivery of quality
services to the eneficiaries.
• To sensitize beneficiaries for effective participation

5. BENEFITS OF IEC
• To solicit political support and commitment
• To enhance the provision/delivery of quality
services to the beneficiaries
• To sensitise beneficiaries for effective
participation

6. QUALITIES OF IEC MESSAGES
• An IEC message must be :
• Research driven
• Audience specific
• Audience segmented by age, sex, occupation,
institution, location
• Motivational
• Behaviour change oriented
• Correct and Accurate

7. IEC qualities contd
• IEC message must not promote fear
• IEC message must give hope to audience
• Iec message must comprise simple words
• IEC message must preferably not be in the
negative

8. IEC STRATEGIES
• Advocacy
• Social mobilisation
• Behaviour change communication
1. ADVOCACY – Seeks to obtain political and
commitment to the implementation of any
health or health-related intervention
programme

9. IEC strategies contd
Primary Audience
• His Excellency the president
• Cabinet Ministers
• Parliamentarians
Secondary Audience
• District Councils
• NGO operating in districts
• Paramount Chiefs
• Religious institutions

10. 2. SOCIAL MOBILISATION
• Entails partnership building. It involves
briefying partners on the goals and objectives
of any health intervention programme. When
the goals and objectives of any health
programme are clearly understood, it is hoped
the participation of partners will occur

11. Soc Mob contd
• Primary Audience
• District Councils
• NGOs/IAs
• CBOs
• District Health Teams
• Educational Institutions
• Paramount chiefs
• Secondary Audience
• Action Groups
• Religious Institutions
• Traditional Healers

12. 3. PROGRAMME COMMUNICATION
• Programme Communication- is centered on
the primary audience whose behaviour we
want to change in order to benefit from any
health or health –related intervention activity
eg, MCHW campaign, NIDs, Bednet
Campaigns, De-worming in schools, world
breastfeeding week, world malaria day etc

13. P C contd
• Primary Audience
• Pregnant women
• Lactating Mothers
• Child Minders
Secondary Audience
• Religious leaders
• Traditional Leaders
• Teachers
• Traditional Birth Attendants (TBAs)
• Youth Leaders
• Women Leaders

14. HARD TO REACH
• One of the important elements to a successful
campaign is reaching the unreached areas of
the districts, under-served populations or
hard to reach groups
• Who and Where are these people and Why
are they difficult to reach
• How are you going to reach?

15. COMMUNICATION CHANNELS
• For the purpose of the implementation of any health
intervention programme, the following channels/media
have proved very effective in the past and are therefore
recommended:
• Inter-personal communication
• Religious sermons
• Community meetings
• Community drama
• Radio drama
• Songs, stories
• Health talks in schools, clinics & public gatherings
• Posters/ Brochures/ flyers/ T-shirts/ Caps/ Banners

16. OPPORTUNITIES FOR IEC
• Strong political commitment
• Decentralization- presence of district councils
• Availability of services – ITNs, IPT
• Free cost of services for children under five
years and pregnant women
• Availability of Radio stations in most districts

17. WHAT IS THE ROLE OF IEC IN THE
PREVENTION OF DISEASES
Effective IEC should play the following roles:
• INCREASE KNOWLEDGE
IEC should ensure that people have the basic
facts in a language, visual medium or other
media that they can understand and relate.
Effective IEC should motivate audience to
change their behaviour in positive ways.

18. IEC role contd
STIMULATE COMMUNITY DIALOQUE
• Effective IEC should encourage community and
national discussions on the underlying factors
that contribute to the spread of diseases like
malaria, such as the environment that create the
condition for the breeding of the female
anopheles mosquito.
• IEC should create a demand for information and
services and should spur action for reducing risk
and vulnerability

19. IEC role contd
PROMOTE ADVOCACY
Through advocacy IEC can ensure that policy
makers and opinion leaders approach malaria
seriously. Advocacy takes place at all levels, from
national to City Councils and District Councils to
village/community development Committees

20. IEC role contd
PROMOTE SERVICES FOR PREVENTION AND
CASE MANAGEMENT
IEC can promote services that address
prevention and control services such as ITNs,
IPT, Environmental Sanitation and drugs for case
management. IEC can also improve the quality
of these services by supporting service providers
and clinical abilities