Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Build Physician Relationships that Drive Business Results; Part 1Renown Health
Baystate Health has established a comprehensive, data-driven approach to cultivate new physician referrals, retain current business and earn trust. Learn how market intelligence, business analytics and customer experience design are used to focus physician outreach efforts and drive bottom line results.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Build Physician Relationships that Drive Business Results; Part 1Renown Health
Baystate Health has established a comprehensive, data-driven approach to cultivate new physician referrals, retain current business and earn trust. Learn how market intelligence, business analytics and customer experience design are used to focus physician outreach efforts and drive bottom line results.
How Facebook and Twitter are Changing HealthcareKevin Clauson
Nova Southeastern University College of Pharmacy 2009 Fall Classic presentation examining the role of Facebook and Twitter in pharmacy and the development of participatory medicine.
How can hospitals and healthcare systems increase awareness and build relationships with an audience that is becoming resistant to traditional methods of outreach and marketing? Gelb has worked with a number of top-rated academic medical centers and hospitals to assess the referring physician experience and develop strategies to grow this unique market.
Presentation at national SHSMD Conference in Chicago, 2010. Jeff Segall and Marcus Gordon discuss the roles on their organizations in marketing to consumers versus physicians with examples of integrated marketing campaigns.
Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your business. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes. In this presentation that was given to the International Association of Business Communicators of Northeast Ohio, Cleveland Clinic Director of Digital Marketing Scott Mowery shares insights on:
▪ What are the factors you should prioritize when optimizing a site for search engines?
▪ What are best practices for finding and fixing SEO problems with your site?
▪ What are tools that you should be using to implement your SEO strategy and measure success?
▪ How do social media and mobile devices impact SEO efforts?
▪ How do I improve my company’s visibility in local search listings?
▪ How do you get your entire organization to buy-in to search engine optimization?
Do you think social media and healthcare can go hand in hand? Pankhuri Anand from our social media team is an expert in managing social presence of Healthcare Organizations. Through this presentation, she focuses on the regulatory framework that governs most healthcare organizations and tells us the steps that one must take to carve out a social media strategy for niche domain like healthcare.
A must see presentation if you are looking for best practices in marketing in the healthcare sector.
Building A Global Brand Through Content MarketingLiveWorld
This presentation will discuss how the Cleveland Clinic has established itself as one of the premier healthcare brands in the world through innovative and creative content marketing. Paul Matsen will describe how Cleveland Clinic creates distinctive and trusted content to build awareness, reputation and to generate volume. The Cleveland Clinic has been a leader in digital, social and mobile healthcare marketing and employees a unique mix of paid, earned and owned media to build its brand.
Physician experience management requires an understanding of functional and emotional needs, key activities and touchpoints. This case study highlights the successes at Cleveland Clinic in creating an exceptional physician experience.
I am a successful, public affairs and communications director who uses creative and highly effective internal and external communications, which aligns with the organization’s brand messaging. Through the use of social media, media relations and targeted marketing/advertising efforts, there is a demonstrated increase in awareness and revenues. As an organization’s brand leader, I position leadership, staff, programs and services as experts in their professional fields, as well as raise the overall positive awareness for the organization.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Better Healthcare Through Community and Stakeholder Engagement, 2015 Webinar ...Paul Gallant
"An enjoyable presentation, well-delivered with excellent insight into community and stakeholder engagement strategies. Terry Dyni - July 23, 2015" on the webinar version. This version is my complete slide deck from a live webinar presentation requested by the Conference Board of Canada. April, 2015. Thanks for your interest in Better Healthcare Through Community and Stakeholder Engagement.
Compliments of Paul W. Gallant, CHE, GALLANT HEALTHWORKS & Associates (GHWA), Vancouver, BC, Canada. PS See the last slide for contact details or to arrange customized training/facilitation or advice on your organizational needs.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
Driving Transformational Change Through Digital Strategy at Inova Health System@chrisboyer LLC
This presentation discusses how Inova Health System has transformed its marketing and communications department to thoroughly embrace digital strategies. They will examine the lengthy process involved, including the following steps: identifying the need to establish a transformational digital environment, engaging executive leadership for sponsorship and buy-in, redefining and aligning the organization (including education throughout the system, from marketing to service-line leaders and doctors) and embracing transparency through reporting of results and successes to the system.
Lessons from the Social Edge: The Good, The Bad, The EngagedMarcel Media
#HCIC 2011 Presentation with our partner NorthShore. Check it out and learn how to put together a killer strategy for social med marketing, and have fun on Facebook!
Advancing Team-Based Care:Dissolving the Walls: Clinic Community ConnectionsCHC Connecticut
This final webinar of the Transforming Teams series addressed the ways innovative practices keep connected to their communities by offering non-medical services that benefit patients, linking to quality community resources, and acting as advocates in their communities for resources and programs that may be needed.
This webinar was presented Jun 2, 2016 3:00 PM Eastern Time
Interactive Marketing - Latin America Global Medical CongressEncore Media Metrics
Presented at the Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica 2010.
For more on interactive and social media for health care, please visit http://spurhealth.com.
Some of my favorite takeaways from 2013 South by Southwest's Health track on innovation, digital health, technology, social media, patient advocacy, and more.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
I'm excited to be taking my first trip to China, where I will be speaking at 9 hospitals in the next two weeks. Here is the Chinese version of my slides.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
CRISPR offers a powerful tool for a better future, but responsible development and addressing ethical concerns are essential. By prioritizing safety, fostering open dialogue, and ensuring equitable access, we can harness CRISPR's power for the benefit of all. (2998 characters)
3. 3
Background:
External Relations Evolution (2000-2008)
• 2000-2005
• Media Relations fragmented across three sites
• Medical Edge syndicated TV, Radio, Print
• 2005 - External Relations Division was created
• First podcast and beginning “new media”
experimentation with syndication team
• Media Relations fragmentation worsens
• National (External Relations)
• Local (MN Communications, AZ, FL)
• Research Communication team created
4. 4
External Relations Evolution (2008-2014)
• 2008 - 2009
• Added managers for Enterprise Media Relations and
Research Communications
• Significant social media advances, including News
Blog, Podcast Blog, Sharing Mayo Clinic
• 2010-2014
• Created Mayo Clinic Center for Social Media and
added a manager for Syndication/Social Media
• Began Developing Mayo Clinic News Network as
online newsroom and brand journalism hub
8. 8
A few problems in our old world
• Interim leadership created a feeling of instability
• Varying work/life balance practices across teams
• Silo’d groups made teams small and hard to back up
• Matrixed reporting relationships = role confusion
• Professional development opportunities were lacking
• Teams removed from decision-making
• Collaboration was harder than it should be
• Difficulty building cross-team relationships
9. 9
Lack of Processes
• Inconsistent or under-developed processes in key areas:
• Content management
• Story idea pitching and sharing
• News delivery
• Publication coordination
• Executive outreach
10. 10
Development
Communications
• Strategic communications consultation
to Development
• Messaging, content and communications
products and services to elevate
fundraising
• Communications operations and
processes to support Development
Operations
• Department leadership and coordination
• AZ and FL public affairs leaders
• Administrative assistant support
• Financial and analytic support
• Project management and process
improvement
Institutional
Communications
• Enterprise-wide internal
communications
• Internal news delivery
• Leadership communications
• Internal communications
consultation and best practices
Our old world
Arizona
• Site based communications functions;
report locally
Florida
• Site based communications functions;
report locally
11. 11
Marketing
• Brand Building – increasing awareness and
preference
• Digital ecosystem (internet, social mobile,
search, video)
• US, international demand generation
• Audience-specific marketing (medical
professionals, diverse audiences)
• Marketing analytics, research and insights
• Product development
• Customer loyalty and experience
Our old world
Government Relations
• Engagement and advocacy with
government and other authorities
• Proactive regulatory and public
policy advocacy
• Issue assessment
• Public policy objective development
Mayo Clinic Health
System
• Strategic communications consultation
• Support system level initiatives
• Diffuse information across Mayo Clinic
Health System
• Interface with communications and
business functions across locations
12. 12
External Relations
• Media relations
• Social media
• Public Affairs/ Research
• Executive outreach
• Issue management
Community Engagement
• Community impact contributions
• Direct Community Health Needs Assessment
(CHNA), Enterprise Corporate Social
Responsibility initiative
• Inclusive community relationships - volunteers,
nonprofits, schools/educational institutions,
foundations, ethnic and underserved
populations
• Destination Medical Center
Brand Management
• Brand management
• Internal brand education
• Brand management
consultation
Our old world
13. 13
Department Chair
Medical Director
Market Research
& Analytics
• Market Research
• Market Insights
• Market Analytics
• Business Vision, Strategy, and Planning
• External Partnerships and Relationships
• Executive Level Leadership
• Strategic Initiatives
• Trusted and Affordable Campaign
• Brand Presence and Consumer Engagement
• BOT/BOG initiatives
Marketing
• Specialty Care
Demand Generation
• Product Teams
Communications
• Internal
• Media Relations
• Social Media
• Practice, Research,
Education
• Leadership Comm
• Development
• Executive Outreach
• Client Services
• Development
Creative Media
• Brand Design
• Digital & User
Experience Design
• Experiential Design
• Scientific and Medical
Visuals
Community
Health
• Community
Engagement
• Community Care
• MCHS
• DMC
Government/
Policy
• Policy
• Lobbying
• Federal, State
and Local
• Operations Manager
• Admin Assistants, Budget, Facilities, Equipment
Our new vision
Consolidate with other
related units. Phased
integration may extend
into early 2015.
Consolidate within
Planning Services
ECH, community and
population health,
community activities,
Midwest integration
Reallocate and
supplement staff to
support institutional
priorities
Consolidate Internal,
External and
Development
communications
Increase focus on
policy
• Arizona Site Administrator
• Florida Site Administrator
14. 14
Public Affairs
Chris Gade
Interim
Administrative Chair
John T. Wald, M.D.
Medical Director
Public Affairs and
Marketing
Senior
Administrator
Arizona
Breeann
Adleman
Senior
Administrator
Florida
Jill Chandor
Community Public Affairs
Joe O’Keefe
Interim Division Chair
Marketing
Adam Brase
Division Chair
Communications
Amy Davis
Division Chair
Creative Media
Bob Morreale
Division Chair
Policy and Advocacy
Kathleen Harrington
Division Chair
• Digital Content Marketing
• Channel Marketing
• Consumer Driven
Healthcare
• Clinical Services
• GBS Products and
Services
• Brand and Identity
Design
• Digital Design
• Experience Design
• Medical and Science
Visuals
• Development
Communications
• Media Relations
• News and News Delivery
• Practice
Communications
• Research and Education
Communications
• Social and Digital
Innovation
• Staff Engagement
Communications
Senior Administrators:
single point of contact for
site leaders, leverage
enterprise resources and
staff to meet local needs
• Policy
• Advocacy/Thought
Leadership
• Lobbying: Federal, State
and Local
• CSR
• Community Engagement
• Community Benefit
• MCHS Public Affairs
• Community
communications and
marketing
• Mayo Model of
Community Care
Operations
Amy Davis
Genae Morris
Lizann Williams
15. 15
Communications Shared Services
• Consultation from communications professional on communications best practices
• News distribution via enterprise communications vehicles
• News Center (intranet home page)
• News Network, news releases and targeted pitching to journalists
• Social media channels
• Digital and print publications (This Week at Mayo Clinic, Supervisor publications,
Scope, Mayo Clinic Magazine, Inside Mayo Clinic Research, Discovery’s Edge, etc.)
• Leadership meetings and messages
• Crisis and issues management communications
• Media inquiries responses and triaging (77) 4-5500
• Internal and external news story ideas (newsdesk@mayo.edu)
• Social media consultations or post requests (or email socialmediacenter@mayo.edu)
• Self-service tools (Public Affairs intranet page)
16. 16
Dedicated Support
• Aligned with Mayo Clinic strategic priority areas
• Partner with internal clients
• Build communications strategies and plans to support business
plans and objectives
• Plan, drive, implement, monitor, measure and refine
• Implementation often shared between Communications and
client
• Provide ongoing strategic communications and guidance on
appropriate tools, tactics and outcome
• Develop high level messaging in alignment with Mayo Clinic core/
brand messaging and Mayo’s mission/values
• Understand and promote Mayo’s differentiators
19. 19
Mission
The Division of Communications tells stories and
uses strategic communications to advance Mayo
Clinic’s mission and top strategic priorities.
20. 20
3 Main Objectives
1. Increase staff engagement
• Metric: All Staff survey
2. Increase brand strength and relevance
• Metrics: brand monitor, share of voice, share of
social media buzz
3. Support Mayo Clinic’s demand generation and
philanthropic activities
• Metrics: # of new patients, payer mix, benefactor
gifts
21. 21
Communications Division Objectives
Transform
the Practice
Achieve Operational
Excellence
Expand
Our Reach
PEOPLEPROCESSESOUTCOMES
GOALS
Deliver Highest-Value Care to
Be Most Trusted and Affordable
Achieve Mission-Advancing
Financial Performance
Invest in Talent and Technology
Increase Mayo Clinic staff engagement
Increase Mayo Clinic’s brand strength and
relevance
Support Mayo Clinic’s demand
generation activities
23. 23
Staff feedback directly to division leader
• Assignments
• Most people in right seats,
people enjoy their
colleagues and teams
• Top priorities
• Advocate with leadership
• Priorities, clear direction
• Advance organizational
structure
• Bring teams together
• Get to know each other
• What’s Working Well
• Strong sense of
collaboration in division
• Great staff, experts in their
fields, sense of camaraderie
• Issues and crisis
communications system
• Internal news desk
• Daily leads
• Health minutes
• News Network
• Social media center
24. 24
Opportunities for Improvement (staff feedback)
• Need focus, priorities, ability to
say no
• Integrate media and social
teams
• Relationship with other divisions
• Bring everyone in single space
• Integrate news network with
media team
• Update processes, systems
• All locations not integrated
• More professional development
• Ability for timely updates on
internet
• Rethink client support
• Too many media beats
• More metrics and focus on
journalist side of news network
• Time to be proactive
• Umbrella and core messaging
25. 25
Creating our Communications Division Culture
• One team supporting Mayo Clinic
• Single division all contributing to what is best for Mayo
Clinic
• All of our division colleagues are our teammates,
regardless of previous division boundaries
• Our culture reflects Mayo’s values, mutual respect,
courtesy, collaboration and trust
• Assume colleagues’ good intent
26. 26
Creating our Communications Division Culture
• Expectations of division leadership team
• Commitment to people
• We will be transparent and honest with good
information…and bad
• Consistent, shared management approach
• Welcome conversations with “open door” policy
• Help with workload prioritization and we will help you
say “no” when appropriate
• Support professional development
27. 27
Creating our Communications Division Culture
• Expectations of division staff
• Input, involvement and engagement
• We are here to do our best work
• Be flexible and open-minded, especially as we change
• Continuous improvement mindset
• Plan ahead and involve our colleagues early in the
work process
• Standardize templates/process/tools for division
consistency, simplicity and workload management
• Learn, measure, improve, iterate
• Team and division meetings and projects are a priority
• Drive projects, volunteer, be proactive, collaborate
29. 29
Potential Functional Areas
Functional Areas of Expertise
• News Desk
• Staff Engagement
• Media Relations
• “Communications
R&D” (supporting Center of
Excellence)
Consultation/Support for Top
Strategic Priorities
• Development
• Practice and Education
• Research
• Affiliated Practice Network
30. 30
Purpose
• Maximize resources
• Reduce duplication
• Make information sharing easier
Goals
• Transform culture through people and systems
• Create infrastructure to share assets
• Focus strategy across all divisions
Content Coordination
33. 33
A Taste of Success with Precision Medicine
• Genomics/Individualized Medicine a Mayo Priority
• Early January 2015, assets gathered
• Expert videos
• Patient story
• Case Report for Mayo Clinic Proceedings
• News release, Audio/Video sound bites prepared
• Indications of probably mention in SOTU on Jan. 20
• Draft News Network posts developed. Team conference
call during speech, ready to spring into action
37. 37
Lesson 4: Eliminate Duplication & Redundancy
• Claire’s Story: at least not harmfully uncoordinated
• More typical: internal and external teams getting tips
independently and producing separate stories
• New Process: Daily Leads
• Participants from all Communications teams and other
enterprise representatives
• 9 a.m. CT call to highlight/coordinate
• Proactive News Plans
• Industry News
• Mayo Clinic News coverage
38. 38
Lesson 5: Content is Content
• The Story is the Thing
• Employees are People Too
• Strategies to promote broader use and sharing
• Twice-weekly traffic meeting
• Desk-Net platform for story ideas
• Links to sharable versions
49. 49
Lesson 6: Prioritize Innovation
• With Center for Social Media in 2010, Mayo Clinic invested
in leadership among health care providers in social
• Also created blog/community platform we use for
• Mayo Clinic Social Media Network
• Mayo Clinic News Network
• Sharing Mayo Clinic
• In the Loop
• Mayo Clinic Connect
• Social and Digital Innovation Team (SDI) charged with
continuing to explore communications frontiers
57. 57
What’s Next in Convergence?
• Hosting employee NewsCenter outside firewall
• Most articles OK for general public, so let’s put them in
a place that enables sharing
• Employee-only access for restricted articles
• By IP address range if at work, or
• By LAN ID login
• Possibly moving from cross-posting to single stories
• Mayo Clinic Social Media Champions – advocacy program
for employees and patients to facilitate curated story
sharing