The document discusses the Mayo Clinic Center for Social Media and its efforts to bring social media to healthcare. It provides an overview of the Center's mission to accelerate the use of social media throughout Mayo Clinic and the healthcare industry. It also highlights several case studies on how Mayo Clinic has successfully used social media for patient education, marketing, and increasing visibility. The Center aims to lead the social media revolution in healthcare through initiatives like the Social Media Health Network.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Paul Rinne - Imperial College London, slides from Connected Health 2015
Title: Improving Accessibility of Mobile Gaming Technologies for Rehabilitation
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Paul Rinne - Imperial College London, slides from Connected Health 2015
Title: Improving Accessibility of Mobile Gaming Technologies for Rehabilitation
The slides from the workshop that Mary Freer - @FreerMary and Helen Bevan - @HelenBevan presented on the power and potential of social media to support transformational change at the APAC Forum, Melbourne on 3rd September 2014
A featured presentation on the history of how people get healthcare information from the ePatient Connections Conference in October, 2009 - given by Rohit Bhargava. This was a "Pecha Kucha" session - 20 slides presented at 20 seconds per slide.
Jessica Warner, Lansons, giving speech at "Journeys of Health-Tech Innovation", march 22nd, 2016, London, on how to help grow your business using PR and marketing.
John Finnemore, Partner at Nabarro, presentation at "Journeys of Health-Tech Innovation", March 22nd 2016, London, talking about the investment journey, and what type of investment is available and relevant for you.
Reinventing Healthcare to Serve People, Not InstitutionsTim O'Reilly
My talk at South by Southwest on March 16, 2015. I use examples from consumer technology (the Apple Store, Uber/Lyft, and Google Now) to show where "the bar" is now for user experience, and what that should teach us about how to redesign healthcare. I also talk about the work of Code for America to debug the UX for CalFresh and MediCal.
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
Bringing the Social Media Revolution to the Last Frontier
1. Bringing the Social Media Revolution
to Health Care in The Last Frontier
Lee Aase
Mayo Clinic Center for Social Media
September 12, 2014
2. THE Book on Social Media in Health
Care
• Essays from 30 thought
leaders
• The “Why?” of social media
in health care
• Net proceeds fund patient
scholarships
• Available on Amazon and
discount bulk orders on
CreateSpace (with offer
code Z4L7DBSN)
6. Mayo Clinic Center for Social Media
• The Mayo Clinic Center for Social Media exists
to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader
and deeper engagement in social media by
hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
8. Social Media Health Network
• Membership group associated with Mayo Clinic
Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve
health care
• Much content available through free Guest
account
• Dues based on organization revenues, and
individual paid memberships also are available
9.
10. Social Media Residency
• One-day crash course
• Intro to tools and hands-on experience
• Strategic framework for application
• 9/22 Baltimore
• 10/20 RST
• 11/10 Jacksonville
13. Agenda
• How social networking helped to build Mayo
Clinic and its brand
• An introduction to essential social media tools
• Bottom-line benefits of applying social media:
Three Case Studies
• Social Media Serendipity
71. By the Numbers:
Internet, Mobile and Social Networking
• 87% of U.S. adults use the Internet
• 91% own a cell phone; 63% use mobile Internet
• 78% of Internet users watch online videos
• 72% looked online for health information within
the past year.
• 7 in 10 have a profile on a social networking site
• Facebook 67%
• Twitter 16%
• Instagram 13%
• Tumblr 6%
Source: Pew Internet & American Life Project
94. Social and Traditional Media Synergy
• YouTube video leads to USA Today story
• USA Today story leads to #wristpain Twitter chat
with explanatory videos and trainee list
• Twitter chat leads to patient procedure and blog
post
• Blog post leads to USA Today story
99. Case Study #3:
Patient Education Collaboration
• Traditional, scripted patient education videos are
costly and limited in application
• More demand than we can afford to supply
• Exploring alternative for videos covering FAQs
• Short, procedurally focused videos are ideal
• Huge potential savings (or expansion of video
availability)
• Crossover potential for demand generation
100.
101.
102.
103. Calculating ROI
• Cost of shooting and editing < $200
• Cost of storage: $0
• Cost of distribution: $0
• Value of time saved
• (NG pts/year x minutes/pt x $/hr/60 x self-serve
%): $?,???
• Increase in patient satisfaction: $?,???
• Other “marketing” benefits: $?
104. Mayo Clinic Center for Social Media Strategy
• Represent Mayo Clinic well as a institution in
general-purpose social networking platforms
• Consult with Mayo stakeholders in developing
integrated social media strategies and provide
resources for execution (“Teach a man to fish...”)
• Professionalism Standards (Fishing etiquette)
• Platform Development (Fishing poles/nets)
• Training/Consultation (Fishing lessons)
• Offer these resources to peers and gather
community to develop and share best practices
through the Social Media Health Network
108. Power, Flexibility of Community Platform
• Some content can be universally available
• Various levels of access based on individual
permissions for logged-in users
• Mobile optimized
• Option to link to Facebook, Twitter, LinkedIn
accounts
• Customization opportunities with possible cost
sharing on generally applicable feature requests
• Secure, HIPAA-compliant groups
118. Closing Case Study: Cardiac
Amyloidosis Videos
• Improving quality of information available to
patients worldwide
• Saving time, deepening conversations
• Referrals
• Academic standing and research opportunities
137. Results to Date
• More than 10 million views on YouTube
• Over 1.5 million on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• Validation of SMUG Thesis #26
138. #26: Your mileage may vary, but
you’ll go a lot further if you get a
car.
139. For Further Interaction:
• Google Lee Aase or SMUG U
• @LeeAase on Twitter
• For Social Media Health Network information
• http://network.socialmedia.mayoclinic.org/
mccsm/joining-the-network/
• Contact Mayo Clinic Center for Social Media
• By email: socialmediacenter@mayo.edu
• By phone: 507-538-1091