The document provides tips for effective fundraising growth. It recommends (1) thorough preparation by understanding current supporter data and touchpoints, (2) analyzing supporter data to identify gaps, (3) using insights to inform strategic planning, and (4) embracing new digital channels to engage supporters while prioritizing opportunities through testing.
Jump Start Your Direct Mail (and Annual Fund Program)… NOW!4Good.org
Strategies to inject new life into your annual appeal. By planning, you'll know what your desired result is, by setting a goal and taking steps to attain it and talking to your audience the “right” way.
Jump Start Your Direct Mail (and Annual Fund Program)… NOW!4Good.org
Strategies to inject new life into your annual appeal. By planning, you'll know what your desired result is, by setting a goal and taking steps to attain it and talking to your audience the “right” way.
DonorVoice Overview Deck.
How do you truly address the leaky bucket?
What is the best way to spend the next dollar?
How do build relationships with donors that tie to the bottom line?
People focused content Strategy: Tips and tools to get your strategy off the ...Chad Story
This step-by-step approach to content strategy is designed for beginners and more advanced content strategist. It breaks down the steps needed to build out a content strategy -- all with a focus of putting people first.
GuideStar Webinar (08/06/12) - Money for Good II: Findings and Implications f...GuideStar
Presenters: Greg Ulrich, Director of Advisory Services, Hope Consulting; Bob Ottenhoff, former President and CEO, GuideStar USA; Lindsay Nichols, Communications Director, GuideStar USA (moderator)
DonorVoice Overview Deck.
How do you truly address the leaky bucket?
What is the best way to spend the next dollar?
How do build relationships with donors that tie to the bottom line?
People focused content Strategy: Tips and tools to get your strategy off the ...Chad Story
This step-by-step approach to content strategy is designed for beginners and more advanced content strategist. It breaks down the steps needed to build out a content strategy -- all with a focus of putting people first.
GuideStar Webinar (08/06/12) - Money for Good II: Findings and Implications f...GuideStar
Presenters: Greg Ulrich, Director of Advisory Services, Hope Consulting; Bob Ottenhoff, former President and CEO, GuideStar USA; Lindsay Nichols, Communications Director, GuideStar USA (moderator)
Capitalizing on Market Changes to Grow Your Card Programs (Credit Union Confe...NAFCU Services Corporation
The ever-changing and almost daily shifts in the market provide enormous opportunities for credit unions to extend their reach by effectively leveraging debit and credit card programs. These programs are highly visible, provide important consumer functionality and drive revenue and membership growth. In this 2012 Strategic Growth Conference session, we get to learn how to combine the messages in the market with your credit union brand to capitalize on this unique time, including promoting card features and functionality necessary to differentiate your credit union. We will also look at an analysis of key performance indicators and industry benchmarking data to see how your credit union stacks up! More info at: www.nafcu.org/vantiv
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
There is an ever-increasing pressure for nonprofits to develop revenue models that are sustainable over the long-term. Funding continues to shift in this uncertain economy that, in turn, demands nonprofit leaders to intentionally assess, monitor and adapt their organizations’ revenue models in the changing environment. The goal of the session is to equip nonprofit leaders with the tools to plan, implement and adapt a revenue model that builds on the organization’s existing strengths and capacity.
Create New Revenue Streams with a Little Help from Your FriendsKathryn Hall
Peer-to-peer fundraising events have long been associated with physical events like runs, walks, and rides. This presentation explores virtual fundraising programs that also rely on peer-to-peer networks. We'll look at some examples, discuss the economics of virtual fundraising, and review what you need to do to implement a virtual fundraising program at your nonprofit.