Uploaded byAnnalisa Boccia
Social Media 2016
The document outlines social media statistics and best practices as of April 2016, highlighting usage patterns across platforms like Facebook, Twitter, and Instagram. It emphasizes strategies for engaging content, effective customer service communication, and the importance of mobile optimization, particularly for video content. Furthermore, it provides specific tips for enhancing visibility and engagement on each platform, alongside guidance for successful social media management and advertising approaches.
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Social Media 2016
- 1. Social Media April 2016 AnnalisaBoccia April 2016
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- 3. 1.59 billion monthly activeusers on Facebook 320 million monthly active users on Twitter 400 million monthly active users on Instagram ( All numbers as of Dec 2015)
- 4. 58 thousand likes onFacebook 41 thousand followers on Twitter 14 thousand followers on Instagram as of April 20 2016
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- 6. Social is MOBILE Globally, almost half ofall Facebook users are‘mobile only’
- 7. How Queen’s isusing Social Media
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- 10. Educational W.D. Jordan LibrarySpecial Collections and Music Library @jordan_library
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- 15. Used the opportunityto have some fun with a fake award quickly put together using imagechef.com
- 16. How to STANDout
- 17. Be consistent andactive • Everyone is different, it is important to experiment with different frequencies for each platform • Only start a presence if you have TIME to manage it
- 18. Keep it short and easyto consume Tweets with fewer than 100 characters get 17% more engagement Facebook posts with 40 characters earn 86% more engagement than longer ones
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- 20. On MOBILE it isa VISUAL language
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- 25. In Q4 of2015 hours of video are watched a day on Facebook 1.59 million
- 26. Use Video • Videois the most engaging and memorable media form factor (FIVE times more engaging than text) • Short (under 3 minutes), use eye-catching movement • Tell a story, testimonials, evoke emotion
- 27. The bottom line: ifthere’s too much NOISE people stop paying attention@GaryVee
- 28. Platform Specific Tips& Info
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- 30. On any givenday each user could potentially see 1,500 possible stories
- 31. There is moreand more information each day for us to consume but only so much time
- 32. What Facebook wantsto do is connect people with the stories that matter most to them News Feed Ranking algorithm
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- 34. Facebook Video: - Videosuploaded natively will get the best organic reach - Oil thigh video - 10 K views vs under 4 thousand on YouTube Tips to increase views: - Select the best thumbnail or upload your own - Add title - Video tags will help your videos become more discoverable - Add closed captions
- 35. • Write 2-3sentences to set up your content, then copy and paste your link and let Facebook bring in the picture • You can change that picture from the ones that it's automatically brought in - needs to be sized to 1200 x 630 pixels Links and Images#2
- 36. #3 Use FacebookInsights • See which posts are preforming the best • Who is watching your videos and reading your posts and adjust your content
- 37. Use a CoverPhoto • Change it up frequently! • Cover image specs: 828 pixels wide by 315 pixels high #4 hubspot.com
- 38. Timeline image: 1200x 900, Max upload size 1200 x 1200 - For best results, upload an RGB JPG file less than 100KB - Images with a logo or text may be best as a PNG file Size your Images#5
- 39. • Call-to-action buttonslink to any destination on or off Facebook • Can select from a group of call-to-action buttons: book now, contact us, sign up, watch video, use app, play game, shop now Set up your call to action#6
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- 45. • Brand youraccount • Include a photo or a logo • Twitter Bio: • Use keywords • Link back to your site Brand Your Profile Photo#5 Profile Photo: 400 x 400 (displays at 200 x 200) - Max file size 100KB; Use JPG, GIF, or PNG
- 46. Twitter Header Photo Header photo: 1,500 x 500 (3:1) -Max file size of 10MB - Use JPG, GIF, or PNG #6
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- 48. • Use shortURLs for links (bit.ly) • RT content that you find interesting • Comment on others’content • Set up a #hashtag before events Do: Don’t: • Use too many #hashtags • Spam people asking them to follow you • Use Twitter as a broadcast tool • Link your Twitter & Facebook accounts Final Twitter Tips
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- 50. • Photo Size:1080 x 1080, scaled to 600 x 600 pixels • Can upload portrait & landscape oriented photos and videos (Aug 2015). 1 min videos (Mar 2016)
- 51. Use simple andbeautiful images Use a short caption Use multiple and relevant hashtags #3 #2 #1
- 52. Curated Content • Contentby Students & community • Always tag them and give them credit
- 53. On Campus Look forimages that will have broad appeal
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- 55. Around the world ShowcaseQueen’s pride
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- 59. unsplash.com Unsplash Free (do whateveryou want) high-resolution photos
- 60. • Great toolfor creating quick images with text • Resize easily for popular social networks • Can use stock images or load your own
- 62. Photo Editing Tools Snapseed •Tune image • Straighten • Selective adjustments
- 63. Photo Editing Tools Over •Free to download • Add text and illustrations • Over 300 fonts and over 800 illustrations • Can pull in free images from Unsplash
- 64. Collage Tools • Putyour favourite photos together to make a collage • Formatted for Instagram LayoutPicFrame
- 65. TweetDeck Monitoring • Monitor multipletimelines in one interface • Schedule tweets to be posted in the future • Manage a Twitter account with multiple people
- 66. Hootsuite Monitoring • Manage 100+social networks • Share tasks with Team Members • Analyze performance
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- 72. Facebook Insights helpyou to see how well your page is growing and provide helpful metrics so you can determine what types of content your audience likes best
- 73. - Get aview of exactly what's happening with your posts: - See what time of the day your posts are getting the most engagements - See which day of the week is the best to post
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- 75. • To exportthe data, you can select Export data • Up to three month increments • .csv file can be viewed in any spreadsheet software
- 77. Engagement: Total numberof interactions with a tweet or post (How many people have liked, commented, shared, or clicked on an actual post)
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- 79. Ad Budget • You don’t need a huge budget •Don’t click the ‘boost’ buZon on Facebook • Use Ads Manager to be able to target ✦ The more narrow you can make the demographic the beZer ✦ Place your ads in front of people who are interested in it • Keep text short (under 90 characters) • Promote videos (under a min) ✦ Be sure to cap=on videos
- 80. Ad Budget • Promoted Tweets are tweets that you paid to show up for specific users you have targeted •Be sure to use targe=ng par=cularly: • demographics (loca=on, gender, languages, etc) • keywords (include hashtags and related words) • username (shows your tweets to the users that follow specific accounts)
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