http://fullscope.tv
Fullscope is the first marketing and analytic tool build for Periscope.Tv broadcasting app. Learn more about our vision + where we're going. Learn more at fullscope.tv
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
The document outlines 9 ways to optimize a referral program including measuring customer happiness, having a shareable tracking link, testing different referral options, giving symmetric bonuses, optimizing the landing page, giving people status on their invites, bringing it up at the right moments, using plug-and-play referral tools, and discovering growth hacks while creating presentations. It emphasizes setting proper expectations for referral program success and optimizing all aspects of the program.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
Learn about 5 of the ways you can use video to get more clients. VirtuallyInSync can help you add video to your marketing campaign by providing video production services to fulfill any need. Contact us at info@virtuallyinsync.com for a free 20-minute consultation.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
This presentation provides guidance on best practices for administering a Facebook page. It covers setting up the page with a cover photo and profile picture, using features like pinning posts, highlighting and milestones. It also discusses monitoring the page, creating a content strategy, being present and engaging. Tips for success include having a plan, focusing on content, being friendly and interactive. The presentation also demonstrates how to measure page performance using Facebook Insights.
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
The document discusses how Facebook can be used effectively for business purposes. It outlines that people trust recommendations from friends over traditional advertising, and inbound Facebook marketing costs 62% less than traditional marketing. It provides tips for businesses to get many "Likes" on Facebook like making sure the target audience is defined, testing different ad types, using coupons to encourage sharing, using friendly language and photos/videos in posts, and creating a Q&A section. An example is given of Papa John's successful campaign that garnered 250,000 new fans by offering a free pizza for becoming a fan.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
The document provides a step-by-step guide to building the next Facebook. It discusses shipping products early and often to get feedback, focusing on the most important problems, being bold in decisions, and being open. It also covers the customer lifecycle of acquisition, activation, retention, referral, and revenue. The recap emphasizes shipping early and often to learn early and often, focusing on what matters, and thinking about the customer lifecycle.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
This document provides an overview of video marketing strategies and trends. It discusses how video usage has grown enormously, with more video being uploaded each month than major TV networks have created in 30 years. It also discusses objectives for video like awareness, conversions, and customer loyalty. Case studies are presented for different companies' video marketing campaigns. Statistics are given on where marketers are focusing their video efforts and budgets. Tips are provided like focusing videos around clear goals and objectives rather than just going viral. Overall it emphasizes that video should be an integral part of marketing strategy rather than an add-on.
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
This document discusses PlumCube, a viral marketing tool. PlumCube is a digital cube that can display images, audio, video, ecommerce options and social media. It is meant to be shared via text, email or social media to help businesses promote their brand in a fun, viral way. The cube costs $350 to set up with a $99.97 monthly fee to maintain it. PlumCube claims the cube is easy for businesses to use and that sharing it can help capture customer information and get brands noticed.
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
This document provides an agenda and overview for a Facebook ads training session. The session will cover marketing theory, Facebook theory, practical steps for setting up ads, ad structures, objectives, targeting, bidding, remarketing, audiences, measuring conversions, ad creative, landing pages, the Ads Manager and Power Editor tools. It includes details on each topic that will be covered, as well as statistics about Facebook usage and the company's vision. The trainer's qualifications and contact information are also included.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
Fullscope.Tv Marketing and Analytic Tool For Periscope.tv and SnapchatCsz Corporation
http://fullscope.tv First marketing and analytic tool for Periscope.tv and Snapchat. For Periscope.tv you can not only track your most engaged viewers but also similar to Hootsuite you can tweet and follow up with those who were on your broadcasts. You can know exact details of how long they stay , comments, hearts, and engagement made during the broadcast. We also create an engagement scoring per viewer and attendee and allow you to know your most engaged to determine trends of follows and your return audience. You can grow your business leveraging our ability to help with Contests, Lead Generation and More. Snapchat analytics can tell you engagement during your Snaps, return audiences and the most engaged viewers. Along with detailed insights into who your followers and friends are.
You can learn more at http://fullscope.tv
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
This document provides information about promoting a business on Facebook. It discusses setting goals for off-site traffic like driving visitors to a website, or on-site engagement like promoting a Facebook page. Standard ads are Facebook's traditional option shown on the right side of profiles and pages. The document also covers Facebook offers to send discounts, promoted page posts, and sponsored stories to turn user interactions into recommendations.
The document outlines 9 ways to optimize a referral program including measuring customer happiness, having a shareable tracking link, testing different referral options, giving symmetric bonuses, optimizing the landing page, giving people status on their invites, bringing it up at the right moments, using plug-and-play referral tools, and discovering growth hacks while creating presentations. It emphasizes setting proper expectations for referral program success and optimizing all aspects of the program.
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
This document provides a summary of the top 10 most remarkable marketing campaigns ever. It describes each campaign in 1-2 sentences, highlighting what made them remarkable. Some of the campaigns featured include Burger King's "Whopper Sacrifice" Facebook app, HBO's alternate reality game for True Blood, Pepsi's crowd-sourced philanthropy campaign "The Refresh Project", and Barack Obama's use of social media in his 2008 presidential campaign. The document encourages the reader to learn from these innovative campaigns and find new ways to make their own marketing remarkable.
Learn about 5 of the ways you can use video to get more clients. VirtuallyInSync can help you add video to your marketing campaign by providing video production services to fulfill any need. Contact us at info@virtuallyinsync.com for a free 20-minute consultation.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
This presentation provides guidance on best practices for administering a Facebook page. It covers setting up the page with a cover photo and profile picture, using features like pinning posts, highlighting and milestones. It also discusses monitoring the page, creating a content strategy, being present and engaging. Tips for success include having a plan, focusing on content, being friendly and interactive. The presentation also demonstrates how to measure page performance using Facebook Insights.
The document provides tips for engaging fans on Facebook by optimizing a page's EdgeRank. It discusses the three components that determine what appears in users' newsfeeds: 1) Affinity between users, 2) Weight of different post types, and 3) Time Decay of post relevance over time. Some tips to boost EdgeRank include adding personal touches to posts, using visuals like pictures and video, launching contests, being funny and responsive, posting at optimal times, and measuring social media efforts.
The document discusses how Facebook can be used effectively for business purposes. It outlines that people trust recommendations from friends over traditional advertising, and inbound Facebook marketing costs 62% less than traditional marketing. It provides tips for businesses to get many "Likes" on Facebook like making sure the target audience is defined, testing different ad types, using coupons to encourage sharing, using friendly language and photos/videos in posts, and creating a Q&A section. An example is given of Papa John's successful campaign that garnered 250,000 new fans by offering a free pizza for becoming a fan.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
WFA 2015 - Gotta Pay to Play: The New Face of FacebookSaffire
Facebook is reducing organic reach for business posts and pages, pushing businesses to advertise on the platform. The summary discusses Facebook advertising options like page post engagement ads, page likes ads, and event response ads. It provides tips for running contests and promotions on Facebook, such as setting goals and determining prize packages. Overall, the document advises optimizing posts and paying to advertise in order to maximize reach on Facebook.
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
The document provides a step-by-step guide to building the next Facebook. It discusses shipping products early and often to get feedback, focusing on the most important problems, being bold in decisions, and being open. It also covers the customer lifecycle of acquisition, activation, retention, referral, and revenue. The recap emphasizes shipping early and often to learn early and often, focusing on what matters, and thinking about the customer lifecycle.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
This document provides an overview of video marketing strategies and trends. It discusses how video usage has grown enormously, with more video being uploaded each month than major TV networks have created in 30 years. It also discusses objectives for video like awareness, conversions, and customer loyalty. Case studies are presented for different companies' video marketing campaigns. Statistics are given on where marketers are focusing their video efforts and budgets. Tips are provided like focusing videos around clear goals and objectives rather than just going viral. Overall it emphasizes that video should be an integral part of marketing strategy rather than an add-on.
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
I had the pleasure of speaking at JMI's Business & Leadership conference again this year. This is the presentation I put together for the group. In it, I provide 5 strategies to create an effective online marketing strategy. I share some examples of people who have grown their business using social media and blogging. I also share lots of great tool (some of them free) to help execute the plan more effectively.
This document discusses PlumCube, a viral marketing tool. PlumCube is a digital cube that can display images, audio, video, ecommerce options and social media. It is meant to be shared via text, email or social media to help businesses promote their brand in a fun, viral way. The cube costs $350 to set up with a $99.97 monthly fee to maintain it. PlumCube claims the cube is easy for businesses to use and that sharing it can help capture customer information and get brands noticed.
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
This document provides an agenda and overview for a Facebook ads training session. The session will cover marketing theory, Facebook theory, practical steps for setting up ads, ad structures, objectives, targeting, bidding, remarketing, audiences, measuring conversions, ad creative, landing pages, the Ads Manager and Power Editor tools. It includes details on each topic that will be covered, as well as statistics about Facebook usage and the company's vision. The trainer's qualifications and contact information are also included.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
Fullscope.Tv Marketing and Analytic Tool For Periscope.tv and SnapchatCsz Corporation
http://fullscope.tv First marketing and analytic tool for Periscope.tv and Snapchat. For Periscope.tv you can not only track your most engaged viewers but also similar to Hootsuite you can tweet and follow up with those who were on your broadcasts. You can know exact details of how long they stay , comments, hearts, and engagement made during the broadcast. We also create an engagement scoring per viewer and attendee and allow you to know your most engaged to determine trends of follows and your return audience. You can grow your business leveraging our ability to help with Contests, Lead Generation and More. Snapchat analytics can tell you engagement during your Snaps, return audiences and the most engaged viewers. Along with detailed insights into who your followers and friends are.
You can learn more at http://fullscope.tv
Embracing Technology As A Nonprofit Kansas City Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology through 5 easy steps: 1) Optimizing their website to attract donors and support, 2) Attracting donors through social media like Facebook and YouTube, 3) Collecting donor information online, 4) Using their donor database effectively, and 5) Communicating with new and existing donors. It discusses how the economy is affecting charitable giving and provides specific strategies and examples of how nonprofits can utilize different technologies and social media platforms like websites, videos, and Facebook to engage donors and raise funds online.
Embracing Technology As A Nonprofit Birmingham Presentationbrooke.csukas
This document provides an overview of how nonprofits can embrace technology to optimize operations and fundraising. It discusses steps like optimizing websites, attracting donors through social media, collecting donor information online, integrating databases with communications, and more. Specific platforms like Facebook, Twitter, YouTube and tools like email marketing, landing pages, and mobile design are examined. The key message is that relationships should be the priority and technology can help strengthen relationships and engagement.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
CLEAR Training: Social Media and Mobile PhonesBeth Kanter
This document summarizes a workshop for nonprofits on using social media and mobile tools. The agenda includes an overview of social media tools by Beth Kanter and a session on mobile technologies by Katrin Verclas. Small group activities are held for participants to discuss questions around listening strategies, sharing content, community building and buzz generation on social platforms. Resources on social media and mobile advocacy are provided to help nonprofits develop strategies for these new channels.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
4 20 2010 CLA The Newest Tools for Relationship Buildingjayblove
The document discusses how non-profits can leverage various online tools like email, social media, websites and mobile to build relationships and engage with supporters. It provides tips on growing email lists, using landing pages, metrics that matter, video and more. charity:water is highlighted as an example that has successfully used these integrated online strategies to raise over $1 million.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
The document discusses how non-profits can leverage social media, such as Facebook, YouTube, and Twitter, to increase visibility and fundraising. It provides tips on optimizing websites and creating a presence on various social media platforms. Real-life examples are presented that show how incorporating video and social media into email campaigns resulted in increased online donations for one non-profit.
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
My RISE University Talk on Social Business – Why it is important, why it is not a fad and here to stay. "Social business, as defined by Dave Evans, is the application of social technologies as a formal component of business processes – revolves around understanding how your customers or stakeholders connect to Your business to understand, accept, and innovate based on their involvement.
Social Business IS about integrating all your business functions: customer support, marketing, the executive team and everyone else for the purpose of creating collaborative innovation And engagement at meaningful, measurable levels tied clearly and directly to your company’s BUSINESS OBJECTIVES."
1. The document provides tips for non-profits to embrace technology through optimizing their website, attracting donors via social media, collecting online information, and communicating with donors.
2. It emphasizes the importance of relationships over technology and provides strategies for websites, social media platforms like Facebook, YouTube, and Twitter, and using email and a donor database.
3. The key recommendations are to continuously evaluate technology use, have fun trying new things, and measure results to improve fundraising and donor engagement.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Salesforce for Nonprofits provides discounted and donated Salesforce licenses and resources to help nonprofits and higher education institutions leverage technology to further their missions through products like CRM, marketing automation, and program management tools. The Salesforce 1-1-1 model aims to provide 1% of Salesforce's equity, product, and employee time to nonprofit and higher education customers and partners. An integrated platform like Salesforce can help nonprofits improve efficiencies, increase engagement and fundraising, and better manage constituent relationships.
Social networking sites have become very popular ways for people to connect both personally and professionally online. Some key facts about social media usage include Twitter reaching over 10 million users in 2009 and Facebook currently having over 200 million active users, with the fastest growing age group being those over 35. Social networking provides benefits for businesses in engaging customers, driving website traffic, creating buzz, and building brand loyalty and trust. LinkedIn is a professional social networking platform used for networking that has over 39 million members.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
Embracing Technology As A Nonprofit Ct Beardsley Presentationbrooke.csukas
This document provides 5 steps for nonprofits to embrace technology: 1) Optimize your website to attract donors and support through social media, 2) Collect information from visitors on your website, 3) Make your donor database work for communication and fundraising, 4) Communicate with new and existing donors using tools like email and social media, 5) Continuously evaluate your tools and have fun trying new technologies. It offers advice on using various tools and platforms like websites, email, Facebook, YouTube, Twitter, and databases in an engaging and measurable way.
Similar to How to Grow Your Periscope Following with Fullscope.Tv (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna
Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
Upon completing his degree, Abasse Twalal Harouna quickly recognized the transformative potential of digital marketing. He understood that the digital landscape was rapidly evolving and that businesses needed to adapt to remain competitive. With a clear vision, Harouna entered the digital marketing field, driven by a desire to help businesses grow through innovative online strategies. His early career was marked by hands-on experience with various digital marketing agencies, where he honed his skills in SEO, content marketing, social media marketing, and PPC advertising.
Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
In today’s connected world, social media marketing is vital for brand promotion, and Abasse Twalal Harouna has mastered this art. He crafts tailored social media campaigns that enhance brand visibility and foster engagement.
4. I am a periscoper just
like you…
I love live stream video
5. About Me…• Author of the book ‘Build Your Audience with Live
Video’
• Been online since 2011-12
• Founder of EasyWebinar with 5500+ customers
(Live and Automated Webinars)
• Creator of the First Periscope Analytic & Marketing
App Fullscope.tv
• Did a CreativeLive all about Live Video
• Consulted major brands on the topic of YouTube
Marketing and Engagement Funnels for building
their targeted communities.
• I’ve shared the stage with brilliant minds like Mari
Smith,
Daymond John, Chris Farrell, Ryan Lee, Andrew
Locke, Mike Hill and More.
6. But I’ve never been as excited as I
am right now about Video…Why?
Live Video
19. Run contests based around engagement, hearts and more…
to grow your community.
Build your email list through call to action in the broadcast and
direct follow up tweeting directly from our dashboard.
Attract brands by showing them your reach and influence through the
data.
Create stories around the data and do larger events and campaigns
that create a bigger impact.
22. Know what time of day your broadcasts
are the most impacting.
Know the most ideal length of time for your
broadcasts based on your overall
engagement, drop off rate, etc.
Know where your people are in the world. (demographics)
Retarget your audience using Twitter Ads to grown
your subscriber list.
23. Hashtag and keyword search for both comments and viewers
A most Trending and Collaboration Internal
Dashboard
Potential CRM or Email Integration and SMS
27. “Stories are just data with a soul.”
― Brené Brown
…and to know how your story is impacting others
makes you an even better story teller. That is our
mission for you.
28. WE want to help you to KNOW YOUR PEOPLE…
to make you a better storyteller…