Twitter can be used in unique ways like hashtag streams at events, Twitter landing pages, reaching all users by including a period before the @ symbol, and crowdsourcing. Hashtags are useful for organizing, trending, and searching tweets. Lists allow users to follow curated groups. Strategic following can help grow followers. Contests on Twitter should discourage duplicate tweets and multiple accounts. Facebook remains engaged through constant changes and focuses on user-generated content and photos. Google+ is growing but smaller than Facebook. Instagram is popular for photos but can also be used to show behind-the-scenes content. Creating a content calendar can help with social media posting strategy.
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
The Proper Tools is Everything: Using and Evaluating Affordable Social Media ...Carol Spencer
This presentation was given at Emergency Management Association of Texas (EMAT) on March 6, 2018. It reviews what can and can't be done with individual social channels, why and how to use a social media dashboard, and reviews some little known tools that come in handy when preparing for communication during a major disaster.
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Writing a Killer Blog (Without Killing Yourself)Louis Gray
Writing a blog that gets attention takes a long time and is based on consistency, insight, and relevance. One can be successful at blogging if they find their voice, encourage discussions and keep at it.
Social Media Tools - For Blogging SuccessEric T. Tung
How to use social media tools for blogging success.
BlogElevated Session
10:45-11:30 AM
Saturday, September 21
Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
The Abilene Public Library in Abilene, Texas presents information about various social media outlets and their use in public libraries. Outlines specific examples of social media marketing in library settings.
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Want to learn how to succeed with video on Facebook - Learn which video strategies, tactics, formats, dimensions, metadata, etc.. work best? Here are my Facebook Video best practices slides, as presented in a webinar with Carla Marshall (focus on Facebook Live Video), for Tubular Insights (formerly ReelSEO).
Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Twitter and RSS In The Job Search - DFW EditionDavid Swinney
Version 2.0, because things change.
An overview of Twitter and RSS for those not familiar with either, with suggestions for how each technology can be leveraged in the job search process.
This edition has some Dallas-Ft. Worth specific content, but is 90+% applicable to everyone.
http://davidswinney.posterous.com/
http://linkedin.com/in/davidswinney/
http://twitter.com/davidswinney/
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
Writing a Killer Blog (Without Killing Yourself)Louis Gray
Writing a blog that gets attention takes a long time and is based on consistency, insight, and relevance. One can be successful at blogging if they find their voice, encourage discussions and keep at it.
Social Media Tools - For Blogging SuccessEric T. Tung
How to use social media tools for blogging success.
BlogElevated Session
10:45-11:30 AM
Saturday, September 21
Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.
The Abilene Public Library in Abilene, Texas presents information about various social media outlets and their use in public libraries. Outlines specific examples of social media marketing in library settings.
Getting the Word Out Using Social Media in EmergenciesCarol Spencer
Crafting a message and getting it to the right people is key. This presentation uncovers effective techniques for using traditional and social media platforms in an emergency. It reviews how to do so efficiently and productively, utilizing a variety of channels to reach all constituencies.
Want to learn how to succeed with video on Facebook - Learn which video strategies, tactics, formats, dimensions, metadata, etc.. work best? Here are my Facebook Video best practices slides, as presented in a webinar with Carla Marshall (focus on Facebook Live Video), for Tubular Insights (formerly ReelSEO).
Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
Twitter and RSS In The Job Search - DFW EditionDavid Swinney
Version 2.0, because things change.
An overview of Twitter and RSS for those not familiar with either, with suggestions for how each technology can be leveraged in the job search process.
This edition has some Dallas-Ft. Worth specific content, but is 90+% applicable to everyone.
http://davidswinney.posterous.com/
http://linkedin.com/in/davidswinney/
http://twitter.com/davidswinney/
"Social Media has become an integral tool of marketing, education, and communication. In this three-hour workshop, participants will learn about the many ways social media is being used at Queen's University. Our guest experts will share time-saving tips, tools and best practices to help you design and deliver a creative social media communications plan, purpose-built to effectively engage your audiences and support your marketing goals."
This presentation was given as an elective workshop for the Administrative Professionals @ Queen's Master Certificate on April 2016
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders.
It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results.
Connect with Despina Karatzias from Institute of Excellence on other social networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakaratzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook:
https://www.facebook.com/groups/1421741554754291/
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
Dr. Marcus Messner, VCU Social Media Institute
Set the tone for the rest of the day at the Social Media for Nonprofits Conference with this prep course on social media channels and strategy! You will explore the benefits of using each of the major social media networks, how other organizations are marketing with them, and some dos and don’ts of each channel. As a bonus, you will learn more about Pro Bono resources in our community!
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Tips gleaned from Guy Kawasaki and other LinkedIn pros on how to maximize this professional networking site for relationship building and sales prospecting
8. Using Hashtags
Useful in organizing and trending
Use Hashtag.org to find and track relevant tags
To search hashtags, go to your navigation bar and
enter it into the search field. Results will populate
below
Searches can be saved by clicking on the gear
Recommended uses for hashtags:
Find people/companies with similar interests
Create conversations around a brand or event
Create structured online events (Twitter Chats)
Monitor topics of interest (i.e., eating local,
conferences, etc.)
Discover new sources and information
Quickly assess sentiment
9. Using Lists
What is a Twitter List?
Hand-selected group of Twitter users with a
common interest
Create your own lists or subscribe to lists
created by others
Viewing a list will show you a stream of tweets
from only the users on that list
Benefits of using Lists:
Easily segment followers
Industry experts
Media outlets/reporters
Monitor competitors
Follow or participate in events in real time
10. Strategic Following to Grow Followers
Ways to find new followers:
Find handles via Twitter Search
Use Twitter’s recommendations
See who is following/not following
you
Friendorfollow
Use Twitter handle directories
Twellow
WeFollow
11. Twitter Contests
Prizes may be offered for tweeting a particular update, for following a
particular user or for posting updates with a specific hashtag
A few rules to live by:
Discourage the creation of multiple accounts
Discourage the same tweet repeatedly
Ask users to include an @reply to you in their update so you can
see all the entries
Encourage the use of topics relevant to the contest
Full Twitter rules: https://support.twitter.com/articles/68877-
guidelines-for-contests-on-twitter
13. Is Facebook old?
• Facebook will be 10 in
February 2014
• Facebook stays “young” by
always changing!
Timeline: March 2012
New user timeline: now
Graph search: soon
Rolling newsfeed: now
20. Make Posts Stand Out
Highlighted posts (Starred): Becomes widescreen
horizontal photos work best
Pinned posts (Ribbon):
displayed at top of page for 7 days
21. Maximize Milestones
Milestones take up more real estate on page, typically a significant event in your
company/organization’s history, opportunity to tell your back story
22. Facebook Advertising
You can promote: Page, App, Event, External Website
Can target ad audience based on demographics, friends, interests, more
Types of advertising:
Facebook Ads: appear on right side of your screen
Sponsored Stories: appear in news feed as messages from your friends
about them engaging with Pages, apps or events
Promoted Posts: appear high up in news feed, labeled “Sponsored”
23. Photos, Photos, Photos!
Photos and video are the lifeblood
of Facebook
As Guy Kawasaki says, “Facebook
is a pictures economy”
“Often I just put a picture of our
sunset or property, and it gets me
a few hundred Likes and 30-50
comments. A few times I’ve spent
hours creating a huge post, and it
doesn’t get nearly the same levels
of feedback as that beach picture
gets. Sometimes the easy route
gets the best results.”
32. Is Google+ old?
• Google+ is the baby here –
will be 2 in June 2013
• 343 million users (27%
considered active)
• 2nd largest social platform
behind Facebook
33. Unique/unusual/untapped uses
Blogging platform
Live online events via Google+ Hangouts (even monetized, a la Glamour)
Find Hangouts to join or watch (Gphangouts.com)
Use hashtag streams for thought leadership
Bookmarking (simply create a Circle, don’t invite anyone and save links
there)
37. Is YouTube old?
• YouTube is 8 years old
• 800 million+ monthly unique
visitors
• 2nd largest search engine in
the world
• 4 billion hours of video
viewed each month
38. Unique/unusual/untapped uses
SEO your videos (text and onscreen)
Create playlists
Interact with others’ content if you don’t have new videos
Research video trends going back to 2008 via Google Trends
41. Is Instagram old?
• Instagram will be 3 in
October 2013
• 100 million monthly active
users
• 40 million photos per day
• 8,500 likes per second
• 1,000 comments per second
42. Unique/unusual/untapped uses
Influencer outreach
Include some photos with calls to action (drive to website)
Show behind the scenes action (events, manufacturing, etc)
Use followers/customers as models
Print Instagram photos via Snapstagram
45. When to Post
There is no perfect time to post
Test different times of day, night and
weekend
Consider your audience
Jan. 2013 article analyzed interaction by
industry:
http://www.entrepreneur.com/blog/22
5419#
46. Facebook:
Schedule updates via Facebook
1 to 4 p.m. result in the highest average click
throughs
Peak time of the week: Wednesday at 3 p.m.
Less clicks on the weekends
Traffic peaks mid-week, 1 to 3 p.m.;
fades after 7 p.m.
Twitter:
Schedule tweets via Hootsuite
Tweets posted early in the week in the
afternoon have highest click throughs
(1-3 p.m. Monday through Thursday)
Less clicks at night and weekends
Peak traffic times are 9 a.m. through 3
p.m., Monday through Thursday
When to Post Guide from Bit.ly
47. Create a Content Calendar
Can include Facebook, Twitter, LinkedIn, Google+, blog, etc.
Looks different based on client (Excel, Word)
Use as a guide; be able to adapt accordingly – may not want to pre-load
Use Facebook insights and URL shortener analytics to determine
which type of content is most appealing
Think beyond text to killer visuals
Keep character count in mind – less can be more!
Leverage other communication properties – align messaging and themes
with advertising, digital, and so on
Do you remember when timeline came out? Just over a year ago.New user timeline rolling out now Have you seen the Facebook search?New newsfeed?
Sometimes in Graph Search a page shows up that isn’t yours – could be a Community page, place. You can take steps to take ownership of it. Search is still changing.
Mobile view on the left, notice you don’t see Fan Giveaways App we created. That’s why it’s important to have a unique URL to your app if you want to drive traffic to itCan see on right we drive users to woobox.com URL
Geo-targeting posts, for free, is an optionSchedule your posts in advance
It’s important to note that just because you post something, it doesn’t mean your fans will be seeing it. Maybe they haven’t subscribed to you. Maybe they’re not online at that time. Maybe they have a past history of ignoring your posts and not interacting with them, so FB assumes they wont care about this post and doesn’t show it. As you can see, few fans actually see your post on their newsfeed.Make sure you’re creating compelling, creative and interactive and engaging content. You want fans to interact with, comment, like your posts – the more likely you’ll then appear in their newsfeed. That’s why #1 importance is content. We have clients ask us all the time to spend time and money on refreshing the cover image, new apps, and so on – these are all great, and we use them specifically around campaigns, but if someone isnt visiting your page, they’re not going to see them Creating compelling content is what’s going to get fans to our page.SO if a few fans are visiting your page, how can you make posts stand out?
Pinned- more time-sensitive
Consider posting milestones in addition to ongoing posts.Company founded, significant anniversary, new legislation, new product launch, new brand rebranded
To make sure your audience sees your post, create a FB advertising campaign Within Facebook advertising, there are four main things you can promote: a Page, an App or Event or an External Website. 1. Advertising a Page: Through Facebook, you can create an ad that promotes your brand’s page, such as http://www.facebook.com/HockingHillsOhio. Within this advertising option, you can select an ad to either get more Page Likes, promote a specific Page Post, or select “Advanced Options” to create/configure advanced creative and pricing options, such as CPM (cost per 1000 impressions or pay per impression) or CPC (cost per click or pay per click). From what we understand now about your interests in and themes to advertise, we would recommend using this option – Advertising a Page (the HHTA Page) and selecting “Advanced Options.” 2. Advertising an App or an Event: You can also create an ad that draws users to a specific Facebook App or Event you’ve created. Within this advertising option, you can create an ad to get more App users or Event attendance, increase Engagement (shares plus users) or create an advanced ad that lets you configure advanced creative and pricing options, such as CPM or CPC. 3. Advertising an External Website: Some Facebook Ads are created to direct users to a website outside of Facebook, such as 1800hocking.com or the newly created explorehockinghills.com. FACEBOOK ADS, SPONSORED STORIES AND PROMOTED POSTS With Facebook Ads, an advertiser creates a message to share and chooses who they want to reach. Ads can appear in the right column of pages throughout Facebook. Ads may also appear on the side of the page when viewing apps, pages, photos, groups, the home page or someone’s timeline. General Facebook Ad: Sponsored stories are paid advertisements that appear as messages from your friends about them engaging with Pages, apps or events. These are targeted to Facebook users within the audience you’ve identified who are not already connected with your page, but whose friends interact with your page (via likes, comments, postings, etc.) Sponsored Story: Promoted posts appear directly on a potential fan’s News Feed and show up higher on the page. They are labeled, “Sponsored.” Promoted posts do not appear on the right hand column of Facebook. If someone has hidden posts by your Page, they may not see your promoted post in News Feed. Promoted posts are measured by (and purchased by) impressions (CPM). Promoted Post: appear directly on a potential fan’s News Feed and show up higher on the page. They are labeled, “Sponsored.” Promoted posts do not appear on the right hand column of Facebook. If someone has hidden posts by your Page, they may not see your promoted post in News Feed. Promoted posts are measured by (and purchased by) impressions (CPM). TARGETING YOUR AUDIENCE Facebook advertising allows you to target your message to a very specific niche audience based on their demographic info, friends or other Facebook connections, family status, interests and more. Determining a detailed target audience for your advertisement as opposed to a broad group of Facebook users will ultimately generate a more qualified “like” to your page. Once you select your ad’s target audience, Facebook will provide an estimated audience size to indicate the total number of people your ad will have the opportunity to reach depending on your budget. Below is an example of what Facebook may show you after you’ve selected a target audience:
Profile image must be 180x180 but shows up as 160x160
Can sort to view most popular types of posts by Reach (# of people who see your post), Engaged Users (who click on a post), Talking About This (Number who created a story from your post) and Virality (percentage who created a story from your post)